Based on questionnaire responses from a purposive sample of 400 Jordanian young viewers, this study attempts to examine reality perceptions of the events portrayals on Korean TV drama among them, and to explore how they relate to this drama such as realism perceptions, utility, and identity. The results revealed that viewers’ gender has a s…[Read more]

This study sought to explore an area that is rarely investigated which is the influence of Islam on environmental news reporting in Malaysia. In this case, two methods were employed which include the quantitative content analysis on the Utusan Malaysia and Berita Harian newspapers as well as an in-depth interview with a total of 11 journalists…[Read more]

Researchers conducted a content analysis of 537 Twitter images posted by Kuwait University, King Saud University of Saudi Arabia, and United Arab Emirates University to examine how public universities in the Middle East use social media to promote their agenda. Researchers analyzed prominent topics and democracy frames featured in the Twitter…[Read more]

The third Gaza War between Israel and the Palestinian resistance erupted on the 7th of July 2014 and lasted for 51 days leaving behind thousands of victims between deceased and wounded, the majority of whom were Palestinians. The focus of this study is the coverage of the media gatekeeper for 2014 Gaza War; the Hebrew online newspaper Yedioth…[Read more]

Are degrading sexual references more prevalent than non-degrading references in music popular with adolescents? The purpose of this study was to perform a content analysis of contemporary popular music with particular attention paid to the prevalence of violent, misogynistic, profane, and/or demeaning colloquial references. Billboard magazine was…[Read more]

The script of The Crucible is built on a structure of binary oppositions, particularly good vs. evil and stability vs. chaos. Revealing the structure deconstructs the binary oppositions and explains how the play challenges audiences to reconsider what they understand about good and evil in their contemporary times.

Fairness industry is a multi-billion business endorsing the notion that being ‘fair’
is beautiful and being ‘dusky’ is always risky. This article explores how the
advertising of fairness cream belittles the existence of women in India. Focusing
on the promotion of whitening brands as a case study, the authors bring out the
co…[Read more]

The study examines the discourse of ISIS propaganda during its rise and dispersion
periods, to conclude its ability to convince, when it is devoid of power, compared
with its speech that was at the rising of the organization. The study’s methodology
based mainly on Teun A. van Dijk’s and Norman Fairclough’s approaches to Criti…[Read more]

Job Satisfaction studies, especially in the field of Organization research, have
traditionally been looked at as a measure of motivation and environmental factors.
Factors of burnout related to emotional exhaustion, depersonalization, and
personal accomplishment and its different variants have also been related to
diverse conceptualizations of…[Read more]

This study examined the role of digital journalism on insecurity and terrorist attacks
of ISIS as reported by media outlets. This study was anchored on the framing
theory, which stipulates that the digital media as the machinery of development
communication for creating awareness of security issues. The method adopted
was content analysis,…[Read more]

This paper examines the social construction of gender by Gulzar in the film
Aandhi and maps it with the cultural and socio-political changes that took place
in the country during that era. Aandhi1
is the first Hindi film that narrates the
dilemma of a modern woman politician – a space largely occupied by men.
Gulzar went against the norms o…[Read more]

Cinema for social change is not a new approach. Odia cinema, earlier known as
Oriya cinema, has been intrinsically connected to the essence of Odia language
and culture in the Indian state of Odisha. Since the inception of Odia cinema, it
has been endeavoring to send social messages by employing visual
communication for social change and…[Read more]

This paper traces the portrayal of violence in cinema through the ages taking into
consideration two films from two disparate countries and cultures – the Japanese
Seven Samurai by Akira Kurosawa and its remake, the Indian blockbuster Sholay by
Ramesh Sippy which was set in two different eras. This paper critiques the
representation of…[Read more]

This paper aims to provide an in-depth investigation of the role of social media
images in conveying the meaning of “power” and “empowerment” in public antiviolence campaigns that aim to empower women in the Middle East. The research
raises three qualitative questions of the way anti-violence adverts have represented
Arab women in the social…[Read more]

Cinema audiences’ behavior interests both industry professionals and academics.
Cinema-going is still indisputably popular form of entertainment in Malaysia. This
study discusses cinema-going in the era of omnipresent screens. It aims to verify
Malaysians’ cinema going behaviors and the sustainability factors contributing to
the Malaysian fil…[Read more]

Representation, primarily understood as ‘presence’ or ‘appearance’ with an implied
visual component, is a critical concept in the cultural milieu. Conceived as images,
performances, and imitations, representations propagate through various media:
films, television, photographs, advertisements, and other forms of popular culture.
As such, r…[Read more]

The main purpose of this study is to map out how leading newspapers in the U.S.
are framing different ethnic groups in the Middle East in their daily reporting. For
this analysis, a systematic random sample was drawn from published articles
focused on two main ethnic groups in the Arab region, namely, Amazigh “Berbers,”
and Copts. There are…[Read more]

In the article the associative semantic series of Russian and German
linguocultures as native, grown and living on the territory of relevant countries
(Russia and Germany) are analyzed in juxtaposition with the associative
dictionary of Russian representatives who emigrated to Germany from Russia
at the end of 20th century (1980-2000). This…[Read more]

Corporate image and reputation is an essential element in any business
organization. However, not many studies have been done on service-oriented
organizations, especially universities. For the university that seeks to improve
its reputation, creating desirable images and positioning of a university’s image
are important. This study obtained s…[Read more]

The visionary Satyajit Ray (1921-1992) is India’s most famous director. His visual
style fused the aesthetics of European realism with evocative symbolic realism,
which he based on classic Indian iconography, the aesthetic and narrative
principles of rasa, the energies of shakti and shakta, the principles of dharma,
and the practice of d…[Read more]