The reflection of the idea of the leading role of native land is decided by the fact
that the primary attention is determined by the interest in the concept of the
revival of national identity. The aim of the article is addressed to the formation
of ideas about the reflection of native land during periods of socio-economic
upheaval. The…[Read more]

News media studies, especially in the field of the political economy of media,
have traditionally been looking at frames used by news media. Structures are
usually examined as follows: the words or phrases emphasized; the images
excluded or trivialized; and what these frames suggest about the mediated
image of public issues. Recent studies in…[Read more]

The industry of public relations (PR) within the United Arab Emirates (UAE) is
lagging corresponding to the advancements which are happening in the external
world. In this context, social media has been regarded to be the primary catalyst
in terms of pushing the PR industry of the UAE to cope with the continuous
alterations of the external…[Read more]

The article examines the cultural and educational mission of modern media
related to the spiritual and cultural education of youth in Kazakhstan. Over the
past two decades, the socialization problems of Kazakh youth have been removed
from the state’s social policy agenda. Methods of comparative and complex
analysis were applied in this s…[Read more]

Two-way symmetrical communication has been described as the best practice in
modern public relations. The advent of new media, specifically social media,
provides public relations practitioners with the opportunities of engaging in
effective two-way communication with their publics because of its interaction
potentials.The aim of this paper,…[Read more]

Despite the importance of football as an effective means of developing physical
activity and fitness, routine data of football-related injuries are either
inadequate or underreported, particularly in Nigeria. To develop an
understanding of the football-related injuries and determine the prospects for
prevention, logical and useful information…[Read more]

A crucial question that has arisen is whether the involvement of Web users can
be extended to the funding of news organizations aimed at their financial
independence from traditional funding practices. The evolution of multimodal
media websites, the media crisis and the growing dissatisfaction of the citizens,
create the conditions for online…[Read more]

Governments have often sought improved ways to market their policies, which
are variedly viewed as adequate or inadequate, in a bid to get the citizens
actively engaged in the process of development. Digital media usage has
inundated the social media space with both individual and governments
presences. However, despite strong digital media…[Read more]

The study investigated the effects of Korean cultural products – namely drama,
popular music, and celebrity – on Malaysian metrosexuals’ attitudes to Korean
grooming products and also their consumption behaviour. In this study, we
developed a conceptual model depicting the relationships of critical variables
deduced from the Cultural Diamo…[Read more]

A letter from Folengo’s pseudonym-personality, Merlin, to the printer Paganini, claiming that he does not want to relinquish his own copy for publication; a response from Paganini telling him that he got a copy of the text from Federico Gonzaga (accompanied by the letter Gonzaga sent to Paganini, 1520); a letter to the reader from Paganini, and a…[Read more]

The present paper aims to highlight the linguistic tools and techniques used
in the language of advertisements. The study becomes significant as the language used
in the advertisements is purposely and deliberately created. The deliberate use of
language makes the advertisements eye-catching and gets the attention of its viewers.
This study…[Read more]

This paper investigates the popularity of Christian videos among born-again
Christians in Enugu, Nigeria. This study is anchored on the theoretical foundations of
reception analysis. Following a qualitative research design, the research adopted a threestage research method, namely, qualitative content analysis, focus group interviews, and…[Read more]

The interaction between science and technology is highly relevant in recent times of
global crisis accompanied by the revision of the ideological principles of universal culture.
Modern technological advances and their broader application in human activities naturally lead
to the formation of technical complexes. The growth of these complexes…[Read more]

The development of information and communication technologies in the formation
of a new technical and economic paradigm has changed the structure of the modern media
landscape. The article shows the change in media consumption in Kazakhstan as a result of
technological development and popularization of the Internet. The reflection of this…[Read more]

This study examined such issues as social media in personality development
and their influence on the development of public activism among young people.
We also estimate the efficiency that various forms of information exchange
have (shared or anonymous). The empirical base of the research includes
sociological surveys held in Kazakhstan. We…[Read more]

The relevance of the study of speech etiquette is stipulated by the increasing
interest of linguists to the problem of the relationship between language and
culture, the peculiarity of speech behavior, and the national-cultural specifics
of speech communication. The object of the research is the formulas of speech
etiquette of the Russian and…[Read more]

A comparison of all the marginal glosses from the epic poemn Baldus by Teofilo Folengo in the 1517 Paganini edition and in the 1520 reprint by Cesare Arrivabene: side by side comparison and translation into English

The article aims to study the problem of the peculiarities of the communicative
functions of interrogative sentences. The relevance of the problem is connected
with the rich pragmatic fullness of these linguistic units. The issue of
communicative functions of interrogative sentences was considered from the
theory of speech acts, in which they…[Read more]

The article discusses the problem of identifying a global intercultural discourse
of communication participants, characterizes its parameters, and reviews
strategies for its actualization. The purpose of the article is to build and justify
a model of this discourse. The methods used in work include discourse analysis,
modeling method…[Read more]

The article discusses the linear cohesion regularities of the blogger’s initiating
message and the respondent’s subsequent reaction, which in the process of
forming the integral text replace each other based upon the relay principle.
Special attention is paid to the cohesive frames, which are treated as the relay
structures, revealing the sta…[Read more]