New arguments found ground after the revolution of Gutenberg and importance of
reading being elevated in comparison to addressing, delivering original hand
writings to masses by copying (Warschauer, 2007) and after centuries, reaching
the point of electronic literacy with many innovations. These arguments reached
a point suggesting that…[Read more]

In this digital age of online news, objective journalism is increasingly treated
as unnecessary, if not obsolete. In the liberal West, news portals can offer
different views to counter the political economic status quo proffered by
traditional hyper-commercial corporate media. In more authoritarian Asian
countries like Malaysia, “alternative”…[Read more]

Commercial interests invariably become entwined with making films, with reporting
the news and with other forms of information and entertainment. Pervasive mediagenerated gender and racial stereotypes distort cultural representations and
negatively impact users’ perceptions of society. As students learn to create various
forms of media, their…[Read more]

The concept of social capital is quite complex and every scholar defined it differently. Taking into consideration the idea of social capital discussed by Robert Putnam, James Coleman, Michael Woolcock, etc. the current study has determined the variables affecting the social capital. These variables are demographics (social network, education…[Read more]

In India, the practice of permission-based SMS advertising is yet to evolve as a marketing practice and mobile users resist SMS advertising in its current format due to unauthorised spamming. Given this context, what factors constitute the acceptance or rejection of SMS advertising is still unclear. So, the study investigated the factors…[Read more]

New technology has been credited with the ability to extend human senses. However, adaptation and use of technology has been reported to be intricately mediated by usefulness and ease of use of technology among other contingencies. While Technology Acceptance Model (TAM) has provided the theoretical basis for adaptation and use of technology in a…[Read more]

The “civility crisis” has been a big concern in the U.S. and abroad at least since the 1990s. Evidence suggested that uncivil attacks in political discourse have a negative impact on political trust. Administering an online survey with an experiment embedded in it, the study seeks to find out whether source and uncivil commentary in a news sto…[Read more]

The guerrillas of the modern day marketing arena have been eyeing the innovative
strategies to promote their products. They aim to grab the maximum attention
with least amount the capital spent. This is what guerrilla marketing revolves
around. YouTube has evolved as one such platform. It is being used as a powerful
medium by the marketing…[Read more]

Literary multilingualism has been dexterously used by the Indian English writers to
reflect the cultural and behavioral style of the characters and make the setting
realistic. The paper attempts to identify and analyze the kinds of literary techniques
used in Indian English fiction and how through the use of these techniques, the
writers have…[Read more]

India though being the birthplace of the ancient science of sex, it is really a matter
of shame that the post British India, considers it a taboo, to talk and discuss it in
the public. Like many other ancient scriptures and technologies that were all
initiated by India, but are now used and further developed by the western world,
India, in…[Read more]

This study examines the significance and the favorability of brand placements in
Indian film industry (Bollywood) movies that would generate revenues and reduce
the risk of production costs for the decision makers (film production houses). A
theoretical model built on Cue utilization theory is used to assess the number of
brand placements in…[Read more]

This study aims at appropriating the social and print media construct and coverage
of human rights violations in the post Eelam war between Indian Tamil fishermen
and their conflict with Sri Lankan Navy in the Palk Bay. The alleged intrusion of the
Indian trawlers into the Sri Lankan water and the rebuttal by Sri Lankan Navy
leading to the…[Read more]

Fake news and its repercussions are now a global concern, especially in the wake
of the recent incidents that have shook the credibility of media, be it regional,
national or global. Media is now a web of propagandas and there are more views
then news. Three stories (Myanmar coup, Dimapur Lynching, and Grenfell Tower
fire) were taken as case…[Read more]

This study is a comparative content analysis of news content of Aljazeera English
(AJE) and BBC News on China’s national political affairs in their online news
editions from 1 January 2013 to 31 December 2014 after the assumption of power by
Chinese president Xi Jinping. The study compares the patterns of news coverage
by two international…[Read more]

Digital technology tools like any computerized system have a viral tendency and
what awaits the Indian Elections in 2019 is a Trump style sophisticated digital
computational propaganda. Such tools are emerging as threats to democracies,
especially like India, with a free media and a booming population, connecting to
the web through smart…[Read more]

The idea of this study has been emerged from the importance of school press in
enriching and enhancing the educational press, and it also contributes in detecting
talents early. The researcher has conducted this study on a random sample of 360
students from intermediate school in Kuwait. The results have revealed that the
majority of students…[Read more]

This study investigates the perceptions of Gulf Cooperation Council (GCC) students
and professional journalists regarding the quality of curriculum and training
sessions that they received at the University and afterwards by looking at
curriculum, training sessions and practical programmes related to journalism
education, as well as the…[Read more]

The purpose this study is to explore school students’ videogame playing and its
correlation to aggressive behaviour. Four hundred and six (406) videogame playing
students from different socio-economic background in Chennai city of India and
its suburban areas participated in the study. Data on aggressive behaviour from
the students were…[Read more]

This paper brings together the perspective of social production of space as a
‘category’ which creates the ‘inter-subjective’ world of virtual reality where
interaction is subjected to individual’s virtual ‘privacy’ and in turn shapes their
extended ‘self and identity’. This reality keeps on negotiating with the actor as an
external entity…[Read more]

Taking a selfie as a social phenomenon is a way that people try to feel better
about themselves. Selfies say us something important about the people who take
them, and then share them and offer useful insights into the uses of social media
in general. It seems that young Kuwaitis are obsessed with taking selfies. Young
Kuwaitis, especially…[Read more]