The relevance of the research is determined by the rapid development of the
information society and the growing need to receive new information. The research
aims to consider information coverage tools, as well as to reveal their role and
place in the system of information space. The conducted research enabled to
determine the role and place…[Read more]

The main focus of this study was to assess the perception and practice of public
relations by municipality employees in Ethiopia. This study used mixed method of
research approach (qualitative and quantitative). Purposive sampling was applied
to collect data from 45 employees of the various municipalities from the 11 zones
in Ethiopia.…[Read more]

The role of television in the development of information society culture in
Kazakhstan has been examined in the article. The features of the functioning of
private television in relation to the state have been analyzed. It has been
determined that the comprehensive state policy in this area is an important factor
in the successful…[Read more]

In the paper, the authors have reviewed common actions, an aim of which is
consumer engagement in interactions with a brand in social media. They have
also reviewed engagement types and effects of their use. Based on a literature
review, in a clearer way, the authors have presented attributes of Internet marketing
and explored brand-marketing…[Read more]

The rapid spreading of the Internet and virtual ways of communication actualizes the issue of compiling a sociological portrait of online mass media audience. The study examined the socio-demographic composition of online media audience in Russia in the dynamics over the last ten years from 2008 to 2018. The analysis of empirical data on the main…[Read more]

The role of social networks in the formation of collective behaviour and a
sustainable point of view/position regarding the information events or facts is
studied herein. The purpose of the study is to analyse the reaction of the users of
popular social networks, expressed in quotations and responses to the messages
of mass media resources. A…[Read more]

This paper uses a cultural approach to provide rich original qualitative data on
the perspectives of female PR training students who newly finished their university
degree in public relations in Bahrain. The research analyzes the relationships
and stereotypes of these women through bridging PR education to the professional
practice of public…[Read more]

The present paper aims at analyzing the inevitable relationship of patriarchal
impunity with counterpublic in India with reference to Onaatah of the Earth (2017) by
Paulami Duttagupta. It is apparent that much of the discourse on counterpublic
emphasizes on either countering the existing state agencies as mentioned by
Nancy Frazer where she…[Read more]

An analysis of Donald Trump’s acceptance speech to the 2016 Republican National
Convention reveals a speech structure built around god terms vs. evil terms with
the threat that evil terms associated with the enemy lead to chaos and god terms,
which were associated to Trump and Republicans, led to stability. Trump’s
performance reinforced the…[Read more]

The paper tries to problematize the concept and contexts of digital anonymity by placing it along with literary modernity. The biopower that digital text generates has created and complicated an industry of data and surveillance of user profiles and throws the processes of textual subjectification to more visibility. Anonymity in print has been a…[Read more]

The argument of the paper is that media narratives serve the dual function of (de)legitimation. While manufacturing legitimizing consent for consumerism, media narratives delegitimize the old patterns of existence as well by penetrating deep in cognition and creating anomalous desires that refuse to take cultural rigidities as given. Media screens…[Read more]

Corporate social responsibility (CSR) is a pillar for any organization to portray the positive reputation of the organization to the public. The image and commitment of CSR initiatives reflect the corporate brand of the organization. This study aims to have a better understanding of brand and CSR from the role of public relations practitioner…[Read more]

The Facebook platform is ahead of other social networks in Tunisia in terms of some registered users and is characterized by extensive use, especially among young people aged 18 to 30. To better understand how these young people use this communication tool, this study proposed a reflection on social representations of friendship offline and online…[Read more]

Social Media has seen significant growth in variety and number of participants throughout the years; to the extent that it became part of the household itself. The heavy and unhealthy reliance on Social Media and the Internet in its entirety amongst UAE families, however, has created a noticeable void in the lack of communication between its…[Read more]

The blogs are a fixture in today’s media industry, growing in number and influence in mass media discourse. Its technical structure provides the possibility of a complete bringing into force of the right to communicate, including the right to report and the right to receive information. The literature review investigated the blog features, the w…[Read more]

Content marketing on social media depends on trends in consumer behaviors.
A changing focus and emphasis on audience activities on social media are a key
optimization problem in social media marketing (SMM). A solution to this problem
lies in a field of ongoing empirical studies of posting frequency. In the review of the
literature, authors…[Read more]

The attitude of cartooning is satirical and convention to a social problem that
makes it much different from another art form. Humour is another significant
element of this art form, cartoonist by this element attempt to engage with the
ruling authority and also communicate something about society widely. Humor
along with the critical…[Read more]

Northeast part of India has always been in the news and public discourse for
ongoing conflicts and violent events occurring from time to time. In such a context,
the role media plays for resolution of such conflicts and restoration of peace
cannot be ignored. Years-long, this part of the country has been suffering due to
conflicts of various…[Read more]

The manipulation problem in the media has been still pressing. Processes and
techniques intended for making an influence on public opinion and behaviors are
in ongoing improvement, making it difficult to access an objective image of the
world. Therefore, this research aims at emphasizing the importance of speech
(language) means that form a…[Read more]

This study investigates the use of interactive media (WhatsApp) by Bahraini
women to understand their decisions on how, why and when they use it. It
supports the use of mobile technology applications to expand efficient
communication and information among Arab women. Mobile technologies are
very accessible to Arab women these days. A sample of…[Read more]