Every day media is interpreting the space with a new name, identity and representation.
The media discourse shaped in such extent that the identity of a space is deflecting from
original and existing together with new name both together as well. The constructed
identity and existing identity of the region is shaped in such an extent that the…[Read more]

From its Delhi moorings in the late 1950’s till date, the Indian television has gone through steady
evolution marked by phases of silent or radical revolution. Born with a political agenda of national
reconstruction and turning out to be an ideological hegemony, its course has been redefined by
absorbing transnational media participation and t…[Read more]

This study discussed the differences between Chinese youth film and American teen film through the
perspective on cultural foundation. The authors argue that Confucianism was an alternative that greatly
affects the depiction of young characters and the causal relationship of morality and fate of the
characters in films. The objective of such a…[Read more]

Television is known to be a powerful provoker and circulator of meanings. The attempt in this article
is to read the discursive elements of female soap opera protagonists and find out if they are idealised
partly as religious devotees in their whole existence. Wars of production and re-enforcement of
meanings are often waged in media space.…[Read more]

The current study examines the effect of emotional contents in television advertising on the rural
women and how they understand and react towards these advertisements. The study further leads
us to the issues of cognitive behaviour of rural women after the advertisement has influenced their
emotional corridor. For this study 167 women are…[Read more]

The role of advertising as an effective vehicle of communication has long been acknowledged. It has
become the important ‘part of the cultural and economic fabric of a society and continues to be a
primary tool for marketing communication’ (Lane et. al., 2005). The current study examines the
portrayal of women in contemporary Indian mag…[Read more]

The relationship between viewer personality and reality show watching has been a point
of discussion among media researchers but has been rarely tested. The authors in the
present study explore: (i) Reality Show Watching Motives (RSWM) of viewers, (ii) further
investigates the impact of viewer personality on RSWM in a developing nation context.…[Read more]

The increasing use of the internet has brought new challenges for the public service
television system all around the world. Despite the free access to information and the use
of digital technology, the Eastern European public service television is still in a shading
cone mostly because of the small scale of their broadcasting markets. This…[Read more]

On 28 April 2012, ‘Bersih 3.0’, a rally calling for freer and fairer elections estimated that 250,
000 people gathered to support its cause. Government controlled newspapers the New
Straits Times and Utusan Malaysia accused this rally attended by 20, 000 demonstrators as a
plot to destabilise and overthrow the ruling coalition through chaos and…[Read more]

People actively participating on social networks like Facebook, Twitter and blogs are
questioning the age old logic of boundaries and space. Virtual networks like twitter have
given space which not only explores individual self but also connects to a mass phenomenon
emerging through thought leaders, celebrities or ‘trend setters’. This stu…[Read more]

This study discusses the differences between Chinese youth film and American teen film through a perspective on cultural foundation. The author argue that Confucianism is an alternative that greatly affects the depiction of young characters and the causal relationship of morality and fate of the characters in Chinese films. In Confucian…[Read more]

Social media has not only transformed an individual’s interaction pattern but has also integrated into wide range of interests and practices of online users. This social network facilitates self construction, identity performance and social integration on one hand while mediating fake relationships, unethical practices and invading privacy on t…[Read more]

Social Media is a binary platform on which all previous forms of media converge. Producers are disappointed that social media does not generate the revenues expected. Documentary filmmakers are challenged to understand, adapt and apply this new technology. This paper examines social media, its origins, applications and limitations by reviewing the…[Read more]

Traditional and social media interplay in setting media agenda. Inter-medial agenda is still in the nascent state and is one of the most dynamic and uncontrolled phenomenon on the border between professional, staff-produced media and the mostly grassroots, user-generated content of social media. One of the crucial roles in the process of media…[Read more]

The retirement of Sachin Tendulkar, unarguably one of the greatest cricketers
the world has ever witnessed, was a major landmark in the recent history of
sport and generated a widespread media discourse across the world. This paper
analyses how differently Indian and foreign media engaged with this celebrity
discourse through a comparative…[Read more]

In 2001, CEO and owner of Black Entertainment Television (BET) Bob Johnson,
sold majority ownership to Viacom with much controversy. Many people in the
black community questioned the appropriateness of a network that claimed to
represent black life being under the defacto control of a white dominated
corporation. This study seeks to assess the…[Read more]

This paper aims to examine Raunch culture, a strand of post-feminism in the
recent Bollywood movies, The Dirty Picture and Grand Masti. Both these movies
critique the perception that the investment in raunch feminine sexuality empowers
female characters, but if observed profoundly, they celebrate the commodification
of women’s body. F…[Read more]

Mindanao is the Philippine’s second largest island in the south. Identifying
Mindanao-based documentaries that have development themes remain unknown
or unacknowledged. Using Phenomenology as theoretical framework and method,
as a result, the researcher found out that similar to other documentary films in
other parts of the country and the…[Read more]

This study explores the portrayal of Islam and Muslims in the western media talk
shows, CNN and BBC from January 2012 to December 2012 and draws the required
data from their online editions. It is a content analysis of 50 programs focusing on
Islam and Muslims from Piers Morgan Live, Fareed Zakaria GPS, HARDtalk and
Newsnight. The findings…[Read more]

This paper seeks to study the changing relationship between news and public
policies. It would address the changing modes of reporting along with changes in
different strands in public policy, its instruments and actors. Conventional literature
in the field provides a broader perspective related to news and public policy. It is
claimed that…[Read more]