The work presented here is an exploratory and descriptive study under a
qualitative approach. It purposes was to show the use of television series, as a
means of teaching and learning professional ethics in communication
undergraduate students. Among the results we found two direct areas of impact:
teaching and learning. In the case of…[Read more]

Most of the research on the uses and effects of media focused on individuals rather than family systems. This shift in the approach to the study of children television viewing and parental mediation is considered as a meaningful approach and such a study on an empirical ground becomes a need of the hour in a country like India. The objective of…[Read more]

In India, the practice of permission-based SMS advertising is yet to evolve as a marketing practice and mobile users resist SMS advertising in its current format due to unauthorised spamming. Given this context, what factors constitute the acceptance or rejection of SMS advertising is still unclear. So, the study investigated the factors…[Read more]

This study critically examines television commercials advertising AXE, a male body spray. Using the framework of male gaze, originally coined by Laura Mulvey, which manipulates the viewer’s (and camera’s) perspective, this analysis uncovers the ubiquitous myth that exposes such instinctual voyeuristic pleasures. This psychoanalytic inv…[Read more]

Binge TV-watching marks a new era of TV-watching behavior among youth. It is a result of dependence on new media and the widespread usage of smart phones connected to the Internet. The study investigates binge-watching among a sample of Arab residents in United Arab Emirates. It examines how binge-watching might correlate to depression and…[Read more]

Recent years have seen a sequence of “moral panics” regarding accessibility of information on the internet and its exercise for criminal/harmful activity. Such problems and wider availability of internet raises the public policy concerns among governments over whether the internet should be regulated or not. Some believe it should not, con…[Read more]

In the contemporary society, Facebook, WhatsApp, Twitter, and Instagram are not
merely words, but are synonymous to a person’s identity. Though the extensive use
of social media is capable of rendering a huge amount of benefits in terms of
ease of communication, lightening marketing reach and so on, the graver sides of
the same requires t…[Read more]

Hindi cinema has always been a better citation for Indian culture. Now it is an
accepted proof for the changing scenarios of modern India. The cinema has shaped
and portrayed Indian culture to the extent that the sixth art forms could ever
achieve. Hindi cinema has a great influence on common man who sees the different
symbols of daily life…[Read more]

India though being the birthplace of the ancient science of sex, it is really a matter
of shame that the post British India, considers it a taboo, to talk and discuss it in
the public. Like many other ancient scriptures and technologies that were all
initiated by India, but are now used and further developed by the western world,
India, in…[Read more]

The purpose of this article was to examine the perception of the audience regarding
the portrayal of women in Indian TV advertisements and the perception difference
among them on the basis of their gender. 125 young adults comprising of 63 males
and 62 females were selected randomly as the sample for the study. Primary data
was collected…[Read more]

This article describes the context that the city of Chihuahua, Mexico witnessed
during the years 2007-2012 regarding the war that took place between the Mexican
government and organized crime groups; centering the analysis on the particular
role that the different types of newspapers (digital and printed) played on
informing the violence that…[Read more]

The northeastern state of Assam in India has witnessed long years of armed
conflict waged by the ULFA and other militant outfits against the Indian state, and
intermittent identity struggles by different ethnic groups and communities
demanding greater autonomy and constitutionally guaranteed privileges. The 2000s
political landscape of Assam…[Read more]

The emergence of new media technologies has redefined how people, particularly
the youth, are exposed to the news. Social networking sites (SNS), in particular,
have widely changed the manner in which news is consumed. SNS platforms have
emerged as news sources where people engage in several activities such as
sharing, commenting and…[Read more]

In his acceptance speech for the Republican nomination to be President of the
United States, Donald J. Trump presented the audience with a stark world of good
vs. evil, chaos vs. stability. We use Burke’s concept good terms and evil terms to
rhetorically analyze the acceptance speech. While Trump used specific references
to real events in his…[Read more]

The paper deals with the problems and prospects for the development of television
broadcasting in the Republic of Kazakhstan in the context of the information society.
The author suggests the mechanisms for controlling and forecasting socially
responsible television and discovers its role in democratic modernization of
society. The paper…[Read more]

With the introduction of the Internet, online news sites are encouraging ordinary
people to discuss and address their issues. Employing critical discourse analysis
approach, this paper analyses the discursive representation of news articles
published on tsheringtobgay.com. A critical discourse analysis of articles published
on the site reveals…[Read more]

Taking a selfie as a social phenomenon is a way that people try to feel better
about themselves. Selfies say us something important about the people who take
them, and then share them and offer useful insights into the uses of social media
in general. It seems that young Kuwaitis are obsessed with taking selfies. Young
Kuwaitis, especially…[Read more]

In South Asia, the public relations departments of the Indian and Pakistani
governments have been playing a critical role in the making of broadcast regulation
policies and enactment of media laws, which helped successive governments and
bureaucracies intervene in the business and functioning of the companies
providing electronic media…[Read more]

Across time, in a variety of forms and spaces -from homes and workplaces to
digital domains of social media- women have become victims of male dominance.
So also are the other vulnerable sections that suffer multi-layered abuse, and
endure sexual harassment in social media. Yet, this phenomenon is insufficiently
explored. Therefore, this…[Read more]

The main focus of this study was to assess the perception and practice of public
relations by municipality employees in Ethiopia. This study used mixed method of
research approach (qualitative and quantitative). Purposive sampling was applied
to collect data from 45 employees of the various municipalities from the 11 zones
in Ethiopia.…[Read more]