The study posits a twelve pronged formulation of indices to measure the over coverage and
under coverage of the Indian states and union territories by newspapers on socio-economic,
demographical and political aspects. Union territories (UT), mainly Delhi and Chandigarh
were unjustifiably favoured on all twelve counts which clearly points out…[Read more]

This paper examines the dynamics of access and exclusion in children’s Internet use, in
both private and public school spaces and interrogates the role of socioeconomic and
demographic predictors as well as the schooling system in shaping Internet habits. More
specifically, it explores the nature of Internet use by primary school children, m…[Read more]

Ethnicity has become a key interest of advertisers in diverse societies. Contrary to the
popular argument that ethnic identities are threatened by the intensified influence of media
and consumer culture, they have become the core sites of representation and reproduction
of ethnic identities. It is arguable that in today’s (mass) mediated s…[Read more]

El estudio de la participación en la producción televisiva local contempla las acciones que se efectúan como parte del proceso y los condicionamientos que inciden en la realización de la actividad. En la relación productores-audiencias se sustentan asimetrías a partir de la condición de los sujetos en la realización de la actividad. El vertica…[Read more]

India witnessed a revolution in the television communication landscape following the
shift in the economic policies in 1991. This analytical study looks into the changes and
additions in the functions performed by mass communication using television medium
before and after the implementation of liberalization policies in India. Tables…[Read more]

From its Delhi moorings in the late 1950’s till date, the Indian television has gone through steady
evolution marked by phases of silent or radical revolution. Born with a political agenda of national
reconstruction and turning out to be an ideological hegemony, its course has been redefined by
absorbing transnational media participation and t…[Read more]

This study discussed the differences between Chinese youth film and American teen film through the
perspective on cultural foundation. The authors argue that Confucianism was an alternative that greatly
affects the depiction of young characters and the causal relationship of morality and fate of the
characters in films. The objective of such a…[Read more]

The relationship between viewer personality and reality show watching has been a point
of discussion among media researchers but has been rarely tested. The authors in the
present study explore: (i) Reality Show Watching Motives (RSWM) of viewers, (ii) further
investigates the impact of viewer personality on RSWM in a developing nation context.…[Read more]

The increasing use of the internet has brought new challenges for the public service
television system all around the world. Despite the free access to information and the use
of digital technology, the Eastern European public service television is still in a shading
cone mostly because of the small scale of their broadcasting markets. This…[Read more]

People actively participating on social networks like Facebook, Twitter and blogs are
questioning the age old logic of boundaries and space. Virtual networks like twitter have
given space which not only explores individual self but also connects to a mass phenomenon
emerging through thought leaders, celebrities or ‘trend setters’. This stu…[Read more]

This study discusses the differences between Chinese youth film and American teen film through a perspective on cultural foundation. The author argue that Confucianism is an alternative that greatly affects the depiction of young characters and the causal relationship of morality and fate of the characters in Chinese films. In Confucian…[Read more]

Social Media is a binary platform on which all previous forms of media converge. Producers are disappointed that social media does not generate the revenues expected. Documentary filmmakers are challenged to understand, adapt and apply this new technology. This paper examines social media, its origins, applications and limitations by reviewing the…[Read more]

In 2001, CEO and owner of Black Entertainment Television (BET) Bob Johnson,
sold majority ownership to Viacom with much controversy. Many people in the
black community questioned the appropriateness of a network that claimed to
represent black life being under the defacto control of a white dominated
corporation. This study seeks to assess the…[Read more]

This paper reflects an extensive and in-depth review of the literature on the
role of hyper-reality in our contemporary lives and its impact on our migratory
decisions. Hyper-reality is defined as the somewhat surreal ability to peer into
living rooms thousands of miles away using state-of-the-art communication
technology such as Skype…[Read more]

This paper aims to examine Raunch culture, a strand of post-feminism in the
recent Bollywood movies, The Dirty Picture and Grand Masti. Both these movies
critique the perception that the investment in raunch feminine sexuality empowers
female characters, but if observed profoundly, they celebrate the commodification
of women’s body. F…[Read more]

Mindanao is the Philippine’s second largest island in the south. Identifying
Mindanao-based documentaries that have development themes remain unknown
or unacknowledged. Using Phenomenology as theoretical framework and method,
as a result, the researcher found out that similar to other documentary films in
other parts of the country and the…[Read more]

The work presented here is an exploratory and descriptive study under a
qualitative approach. It purposes was to show the use of television series, as a
means of teaching and learning professional ethics in communication
undergraduate students. Among the results we found two direct areas of impact:
teaching and learning. In the case of…[Read more]

Most of the research on the uses and effects of media focused on individuals rather than family systems. This shift in the approach to the study of children television viewing and parental mediation is considered as a meaningful approach and such a study on an empirical ground becomes a need of the hour in a country like India. The objective of…[Read more]

This paper examines the divergence and impact of Chilean news media and their uses of Facebook as a tool to deliver news and information and engagement with their audience. It also looks at the emergence of new digital media organizations during the last decade in Chile as a response to a concentrated duopoly market in the country. To do so, this…[Read more]

The guerrillas of the modern day marketing arena have been eyeing the innovative
strategies to promote their products. They aim to grab the maximum attention
with least amount the capital spent. This is what guerrilla marketing revolves
around. YouTube has evolved as one such platform. It is being used as a powerful
medium by the marketing…[Read more]