About

I am a professor of communication and media with a special focus on media and cultural production: personal, industrial, as well as geographies and political economies of production. Methodologically, I tend to use a combination of ethnography, participant observation, action research, textual and archival research, GIS mapping, and design thinking to answer research questions about how and why different kinds of folks value media production in relation to social forces in their geographic and political-economic milieus.

Blog Posts

    Publications

    Selected Publications

    Almost Hollywood, Nearly New Orleans: The Lure of the Local Film Economy. Berkeley: UC Press, 2017.

    Below the Line: Producers and Production Studies in the New Television Economy. Durham, NC: Duke University Press, 2011.

    Producing Dreams, Consuming Youth: Mexican Americans and Mass Media. New Brunswick, NJ: Rutgers University Press, 2003.

    With S. Alexander, F. Durham, A. L. Lawrence and C. Anderson, The Times-Picayune in a Changing Media World: The Transformation of an American Newspaper. Lanham, MD: Lexington Books, 2014.

    Memberships

    International Communication Association

    Vicki Mayer

    Profile picture of Vicki Mayer

    @vmayer

    Active 8 years, 5 months ago