The concept of social capital is quite complex and every scholar defined it differently. Taking into consideration the idea of social capital discussed by Robert Putnam, James Coleman, Michael Woolcock, etc. the current study has determined the variables affecting the social capital. These variables are demographics (social network, education…[Read more]

New technology has been credited with the ability to extend human senses. However, adaptation and use of technology has been reported to be intricately mediated by usefulness and ease of use of technology among other contingencies. While Technology Acceptance Model (TAM) has provided the theoretical basis for adaptation and use of technology in a…[Read more]

An online survey is reported that was carried out with more than 385 social media users aged 18 and over and extracted from nine Arab countries; Bahrain, Egypt, Algeria, Libya, Iraq, Kuwait, Syria, Jordan and Yemen. This research focuses on the use of Facebook by a selected group called Open Media Library (OML) which have interests in social media…[Read more]

This paper examines the divergence and impact of Chilean news media and their uses of Facebook as a tool to deliver news and information and engagement with their audience. It also looks at the emergence of new digital media organizations during the last decade in Chile as a response to a concentrated duopoly market in the country. To do so, this…[Read more]

The “civility crisis” has been a big concern in the U.S. and abroad at least since the 1990s. Evidence suggested that uncivil attacks in political discourse have a negative impact on political trust. Administering an online survey with an experiment embedded in it, the study seeks to find out whether source and uncivil commentary in a news sto…[Read more]

This paper, attempted to answer, how, in the age of totalizing mediated
communication, the role of a cultural expert (i.e. a person with knowledge and
competence for interpreting the cultural phenomena encountered by a non-reflexive
person in everyday life) is transformed. Terms ‘communicative capitalism’ and
‘digital labour’ were used in this…[Read more]

Uses and gratifications research helps in finding out how audience makes use of
mass media to gratify their needs. Media research can help both the industry and
the academia to map audience behaviour which is very much connected to various
factors such as geography, culture, education and socio-economic circumstances.
This research conducted…[Read more]

The guerrillas of the modern day marketing arena have been eyeing the innovative
strategies to promote their products. They aim to grab the maximum attention
with least amount the capital spent. This is what guerrilla marketing revolves
around. YouTube has evolved as one such platform. It is being used as a powerful
medium by the marketing…[Read more]

In the contemporary society, Facebook, WhatsApp, Twitter, and Instagram are not
merely words, but are synonymous to a person’s identity. Though the extensive use
of social media is capable of rendering a huge amount of benefits in terms of
ease of communication, lightening marketing reach and so on, the graver sides of
the same requires t…[Read more]

Literary multilingualism has been dexterously used by the Indian English writers to
reflect the cultural and behavioral style of the characters and make the setting
realistic. The paper attempts to identify and analyze the kinds of literary techniques
used in Indian English fiction and how through the use of these techniques, the
writers have…[Read more]

This study examines the significance and the favorability of brand placements in
Indian film industry (Bollywood) movies that would generate revenues and reduce
the risk of production costs for the decision makers (film production houses). A
theoretical model built on Cue utilization theory is used to assess the number of
brand placements in…[Read more]

The idea of being a pretty boy was hailed as a regional privileged male ideal in
Asia after the booming of Korean wave in late 1990s that saw Korean drama featuring
men that openly embrace both masculine and feminine traits. They were often
described as tall, possessing a slim feminine face, fashionable and romantic.
While the pretty boy image…[Read more]

This study aims at appropriating the social and print media construct and coverage
of human rights violations in the post Eelam war between Indian Tamil fishermen
and their conflict with Sri Lankan Navy in the Palk Bay. The alleged intrusion of the
Indian trawlers into the Sri Lankan water and the rebuttal by Sri Lankan Navy
leading to the…[Read more]

The potential to reach out to large mass of people in considerably shorter periods
of time, though resulted in acceleration of news production, it also paved way to
a sudden boom in circulation of fake news. The attempt made here is to understand
the various factors that influence the propagation of fake news. With the assistance
of an online…[Read more]

Fake news and its repercussions are now a global concern, especially in the wake
of the recent incidents that have shook the credibility of media, be it regional,
national or global. Media is now a web of propagandas and there are more views
then news. Three stories (Myanmar coup, Dimapur Lynching, and Grenfell Tower
fire) were taken as case…[Read more]

This study is a comparative content analysis of news content of Aljazeera English
(AJE) and BBC News on China’s national political affairs in their online news
editions from 1 January 2013 to 31 December 2014 after the assumption of power by
Chinese president Xi Jinping. The study compares the patterns of news coverage
by two international…[Read more]

Digital technology tools like any computerized system have a viral tendency and
what awaits the Indian Elections in 2019 is a Trump style sophisticated digital
computational propaganda. Such tools are emerging as threats to democracies,
especially like India, with a free media and a booming population, connecting to
the web through smart…[Read more]