Social media has altered the design of modern society. It has changed the way people lived
and worked. Though no profession or industry is left untouched by the communication
revolution stirred by social media, yet communication professionals bore maximum impact.
This paper analyzed the usage and perception of public relation (PR) professionals…[Read more]

This paper analyses the role of community-based media in information distribution in the
Riverside community, a cultural tourism destination in Chanthaburi, Eastern Thailand. It
has started to produce its own media, and to use social networks to promote itself to the
nation. Exploring the role of community media produced by locals will…[Read more]

This survey focuses on how the people in Sabah perceived Malaysia’s governmental public
relations practice and their perception of the government based upon it. It includes how the
different types of mass media and its content that they expose themselves to have influence
their image of the nation administration as well as its policies and i…[Read more]

The traditional lines between journalism and public relations are now intertwined and public
relations practitioners have an influential role on the content consumers see every day in
newspapers and on news broadcasts. This survey looked at video news releases and their
implications about journalists’ ethics, integrity, independence and c…[Read more]

Our study compared the use of fear messages on Facebook by Barack Obama and Mitt
Romney during the 2012 U.S. presidential elections. Results show that written fear messages
embedded in photographs posted on Facebook by both candidates affected the degree to
which those photographs were shared. More specifically, photographs containing…[Read more]

India witnessed a revolution in the television communication landscape following the
shift in the economic policies in 1991. This analytical study looks into the changes and
additions in the functions performed by mass communication using television medium
before and after the implementation of liberalization policies in India. Tables…[Read more]

Twitter is a useful tool for predicting election outcomes, effectively complementing traditional opinion
polling. This study undertakes a volume, sentiment and engagement analysis for predicting the
popularity of Prime Ministerial candidates on Twitter as a run-up to the Indian Elections 2014. The
results from a survey of 2,37,639 pre-poll…[Read more]

Every day media is interpreting the space with a new name, identity and representation.
The media discourse shaped in such extent that the identity of a space is deflecting from
original and existing together with new name both together as well. The constructed
identity and existing identity of the region is shaped in such an extent that the…[Read more]

From its Delhi moorings in the late 1950’s till date, the Indian television has gone through steady
evolution marked by phases of silent or radical revolution. Born with a political agenda of national
reconstruction and turning out to be an ideological hegemony, its course has been redefined by
absorbing transnational media participation and t…[Read more]

The games that have become a staple on Facebook provide lessons on how to make websites and
Internet marketing more successful. We highlight these points that gamers have accomplished: Provide
ideological agreement, Create a community, Provide a sense of control or autonomy, Create a way for
people to communicate with each other, Recognize…[Read more]

Television is known to be a powerful provoker and circulator of meanings. The attempt in this article
is to read the discursive elements of female soap opera protagonists and find out if they are idealised
partly as religious devotees in their whole existence. Wars of production and re-enforcement of
meanings are often waged in media space.…[Read more]

The role of advertising as an effective vehicle of communication has long been acknowledged. It has
become the important ‘part of the cultural and economic fabric of a society and continues to be a
primary tool for marketing communication’ (Lane et. al., 2005). The current study examines the
portrayal of women in contemporary Indian mag…[Read more]

Online, no one can tell that you’re a dog. When in the third space of the internet, the body
is left behind, allowing people to explore their own identities and to engage in identity
tourism with different possible bodies. It is the representations we choose for ourselves
online that allow this exploration, the icons and avatars we create t…[Read more]

Creation and maintenance of a favourable image is an essential function of public relations
and social media is emerging as an important weapon in this image management armoury.
The social media environment provides an opportunity to reach out to a variety of public in
a more intimate and interactive way especially in the case of celebrity…[Read more]

This study grounds itself in the communication, information sharing, discussion and cocreation potential of ICTs with reference to social media-Facebook. Taking a qualitative
approach, it explores the above as building blocks of new educational paradigms of learner
autonomy; learner-centered education and co-creation of knowledge through…[Read more]

The power of social media is virtually untameable. The advent of social media has shrunk
the world to what Marshal McLuhan once termed ‘global village’. This paper has examined
into the amount of time government and private school students spent on social media
vis-à-vis on physical activities. It has attempted to answer the questions: (i) How…[Read more]

On 28 April 2012, ‘Bersih 3.0’, a rally calling for freer and fairer elections estimated that 250,
000 people gathered to support its cause. Government controlled newspapers the New
Straits Times and Utusan Malaysia accused this rally attended by 20, 000 demonstrators as a
plot to destabilise and overthrow the ruling coalition through chaos and…[Read more]

People actively participating on social networks like Facebook, Twitter and blogs are
questioning the age old logic of boundaries and space. Virtual networks like twitter have
given space which not only explores individual self but also connects to a mass phenomenon
emerging through thought leaders, celebrities or ‘trend setters’. This stu…[Read more]

Social media use is ubiquitous in the United States. Not surprisingly, an academic debate
has emerged about whether or not computer-mediated communication facilitates or hurts
interpersonal relationships. This exploratory case study adds to the conversation by
assessing how Twitter users in the Wichita, Kansas community view the impact of…[Read more]

The digital literacy and awareness are now not just bound with education. The digital expansion is now a part of social, political, cultural, economic, community, and intellectual life. The education systems at business schools need to help future managers to understand and benefit from their engagement with digital technology and digital…[Read more]