Online, no one can tell that you’re a dog. When in the third space of the internet, the body
is left behind, allowing people to explore their own identities and to engage in identity
tourism with different possible bodies. It is the representations we choose for ourselves
online that allow this exploration, the icons and avatars we create t…[Read more]

This paper is an attempt to measure the impact of social media on the vanity level of
youngsters in India. An experimental research was conducted on a controlled group of 40
participants with an average age of 23 years. Netemeyer’s vanity scale was administered
on the participants and their vanity was measured. A month later, the participants i…[Read more]

On 28 April 2012, ‘Bersih 3.0’, a rally calling for freer and fairer elections estimated that 250,
000 people gathered to support its cause. Government controlled newspapers the New
Straits Times and Utusan Malaysia accused this rally attended by 20, 000 demonstrators as a
plot to destabilise and overthrow the ruling coalition through chaos and…[Read more]

People actively participating on social networks like Facebook, Twitter and blogs are
questioning the age old logic of boundaries and space. Virtual networks like twitter have
given space which not only explores individual self but also connects to a mass phenomenon
emerging through thought leaders, celebrities or ‘trend setters’. This stu…[Read more]

As continued production and rendering of service is enabled, in this instance, through varying product range as it pertain mobile tele-communication, MTN in Nigeria is attempting to further its CSR bid through the “Who Wants to Be a Millionaire” programme. The need to evaluate its efficacy is premised on continued programming, participation and…[Read more]

This study discusses the differences between Chinese youth film and American teen film through a perspective on cultural foundation. The author argue that Confucianism is an alternative that greatly affects the depiction of young characters and the causal relationship of morality and fate of the characters in Chinese films. In Confucian…[Read more]

Social media has not only transformed an individual’s interaction pattern but has also integrated into wide range of interests and practices of online users. This social network facilitates self construction, identity performance and social integration on one hand while mediating fake relationships, unethical practices and invading privacy on t…[Read more]

Social media has not only transformed an individual’s interaction pattern but has also integrated into wide range of interests and practices of online users. This social network facilitates self construction, identity performance and social integration on one hand while mediating fake relationships, unethical practices and invading privacy on t…[Read more]

Social Media is a binary platform on which all previous forms of media converge. Producers are disappointed that social media does not generate the revenues expected. Documentary filmmakers are challenged to understand, adapt and apply this new technology. This paper examines social media, its origins, applications and limitations by reviewing the…[Read more]

This paper uses the Winseck-Fuchs debate as a case study in assessing how value preferences shape definitions, predicate logic, and axiomatic reasoning, and in turn influence the analysis of institutions. The study identify and contrast the explanatory power behind different modes of institutional analysis often applied in the study of…[Read more]

Traditional and social media interplay in setting media agenda. Inter-medial agenda is still in the nascent state and is one of the most dynamic and uncontrolled phenomenon on the border between professional, staff-produced media and the mostly grassroots, user-generated content of social media. One of the crucial roles in the process of media…[Read more]

Traditional and social media interplay in setting media agenda. Inter-medial agenda is still in the nascent state and is one of the most dynamic and uncontrolled phenomenon on the border between professional, staff-produced media and the mostly grassroots, user-generated content of social media. One of the crucial roles in the process of media…[Read more]

Bribery among journalists could be seen widely in many places but is a comparatively less
researched topic. It would be surprising for an average news consumer to know that the
sometimes news story he reads in print or views on television might be the product of a
bribe or some sort of incentive received by the journalist who covered that news.…[Read more]

Advertising is an important facet of marketing of a product or a company. The
marketers are using myriad ways to influence the consumers’ purchase behaviour.
One of the latest trends is advertising on social networking sites. This study is
an attempt to examine the beliefs, attitudes and responses towards
advertisements on social networking s…[Read more]

In contemporary era social media and mass movement are playing a crucial role
in global public sphere. Statistics shows that in the countries of Asian continent
active social media penetration is flourishing with times. The paper will attempt
to conduct an explanatory research by using analysis of Twitter Revolution (Iran),
Umbrella Revolution…[Read more]

Among the emerging economies, India is the most promising market for
Generation Y, because majority of Indian’s population belongs to this segment
(those born between 1980 and 2000). These individuals are tech-savvy and
extensively use mobile phones. This study aims to uncover the role of mobile
phone that has emerged along with the e…[Read more]

The retirement of Sachin Tendulkar, unarguably one of the greatest cricketers
the world has ever witnessed, was a major landmark in the recent history of
sport and generated a widespread media discourse across the world. This paper
analyses how differently Indian and foreign media engaged with this celebrity
discourse through a comparative…[Read more]

The retirement of Sachin Tendulkar, unarguably one of the greatest cricketers
the world has ever witnessed, was a major landmark in the recent history of
sport and generated a widespread media discourse across the world. This paper
analyses how differently Indian and foreign media engaged with this celebrity
discourse through a comparative…[Read more]

New media networks have led to a personalization of the political sphere as
affordances provided by the virtual space give precedence to the significance of
the ‘self ’ over the ‘masses’. Through this paper an attempt has been made to
understand how the LGBT community uses new media technologies to transcend
the boundaries of the traditi…[Read more]

In 2001, CEO and owner of Black Entertainment Television (BET) Bob Johnson,
sold majority ownership to Viacom with much controversy. Many people in the
black community questioned the appropriateness of a network that claimed to
represent black life being under the defacto control of a white dominated
corporation. This study seeks to assess the…[Read more]