In the contemporary society, Facebook, WhatsApp, Twitter, and Instagram are not
merely words, but are synonymous to a person’s identity. Though the extensive use
of social media is capable of rendering a huge amount of benefits in terms of
ease of communication, lightening marketing reach and so on, the graver sides of
the same requires t…[Read more]

Literary multilingualism has been dexterously used by the Indian English writers to
reflect the cultural and behavioral style of the characters and make the setting
realistic. The paper attempts to identify and analyze the kinds of literary techniques
used in Indian English fiction and how through the use of these techniques, the
writers have…[Read more]

The 1960s was a period of social change in countries around the world and in
hundreds of cities in the United States. We argue that music played a rhetorical
role in bringing a vast array of people together behind a wide range of issues. The
music of Bob Dylan unified people together, making Dylan a kind of prophet that
put into music the…[Read more]

This study examines the significance and the favorability of brand placements in
Indian film industry (Bollywood) movies that would generate revenues and reduce
the risk of production costs for the decision makers (film production houses). A
theoretical model built on Cue utilization theory is used to assess the number of
brand placements in…[Read more]

The idea of being a pretty boy was hailed as a regional privileged male ideal in
Asia after the booming of Korean wave in late 1990s that saw Korean drama featuring
men that openly embrace both masculine and feminine traits. They were often
described as tall, possessing a slim feminine face, fashionable and romantic.
While the pretty boy image…[Read more]

This study aims at appropriating the social and print media construct and coverage
of human rights violations in the post Eelam war between Indian Tamil fishermen
and their conflict with Sri Lankan Navy in the Palk Bay. The alleged intrusion of the
Indian trawlers into the Sri Lankan water and the rebuttal by Sri Lankan Navy
leading to the…[Read more]

While the Internet and multimedia applications have made it easy to produce and
spread media, they have also made it possible to distribute fake news to masses.
With over 200 million active users in India and growing, WhatsApp’s reach and
features make it a top choice to spread fake news. This not only influences public
opinion in India but…[Read more]

This study is a comparative content analysis of news content of Aljazeera English
(AJE) and BBC News on China’s national political affairs in their online news
editions from 1 January 2013 to 31 December 2014 after the assumption of power by
Chinese president Xi Jinping. The study compares the patterns of news coverage
by two international…[Read more]

Digital technology tools like any computerized system have a viral tendency and
what awaits the Indian Elections in 2019 is a Trump style sophisticated digital
computational propaganda. Such tools are emerging as threats to democracies,
especially like India, with a free media and a booming population, connecting to
the web through smart…[Read more]

The idea of this study has been emerged from the importance of school press in
enriching and enhancing the educational press, and it also contributes in detecting
talents early. The researcher has conducted this study on a random sample of 360
students from intermediate school in Kuwait. The results have revealed that the
majority of students…[Read more]

This study investigates the perceptions of Gulf Cooperation Council (GCC) students
and professional journalists regarding the quality of curriculum and training
sessions that they received at the University and afterwards by looking at
curriculum, training sessions and practical programmes related to journalism
education, as well as the…[Read more]

The northeastern state of Assam in India has witnessed long years of armed
conflict waged by the ULFA and other militant outfits against the Indian state, and
intermittent identity struggles by different ethnic groups and communities
demanding greater autonomy and constitutionally guaranteed privileges. The 2000s
political landscape of Assam…[Read more]

The emergence of new media technologies has redefined how people, particularly
the youth, are exposed to the news. Social networking sites (SNS), in particular,
have widely changed the manner in which news is consumed. SNS platforms have
emerged as news sources where people engage in several activities such as
sharing, commenting and…[Read more]

Online communication platforms have enabled millions of users to easily
communicate with one another. WhatsApp is one of the most popular
communication platforms in the United Arab Emirates (UAE), especially among
university students. To better understand the effectiveness of WhatsApp, this
research examines the trends and impact of WhatsApp…[Read more]

Authors assume that in the post-Soviet time, political consciousness among the
Russians has significantly changed. Causes of this not only include general depoliticization in the society, but also a modified nature of the media influence.
The research purpose is to search for reasons that cause booms and falls in the
interest of the Russians in…[Read more]

A participative and representative democracy like that of India cannot deny media’s
significant role in strengthening its democratic fabric. However, while media has
offered a huge platform for creating awareness, educating and sensitising people,
the quality of knowledge disseminated, the kind of awareness created, the way of
connecting with…[Read more]

The article reveals the tendencies in language norms development. Language
transformation is a natural phenomenon, but certain permissible limits, regulating
literary and stylistic norms of publicistic language are also important. The linguistic
and stylistic features characterizing the language of modern interviews are formed
under the…[Read more]

The purpose this study is to explore school students’ videogame playing and its
correlation to aggressive behaviour. Four hundred and six (406) videogame playing
students from different socio-economic background in Chennai city of India and
its suburban areas participated in the study. Data on aggressive behaviour from
the students were…[Read more]

With the introduction of the Internet, online news sites are encouraging ordinary
people to discuss and address their issues. Employing critical discourse analysis
approach, this paper analyses the discursive representation of news articles
published on tsheringtobgay.com. A critical discourse analysis of articles published
on the site reveals…[Read more]

This paper brings together the perspective of social production of space as a
‘category’ which creates the ‘inter-subjective’ world of virtual reality where
interaction is subjected to individual’s virtual ‘privacy’ and in turn shapes their
extended ‘self and identity’. This reality keeps on negotiating with the actor as an
external entity…[Read more]