The article examines the issues and challenges faced by non-bank financial institutions in Bangladesh. At present the main concern of NBFIs of Bangladesh is collecting fund for investment at a lower cost. Due to current liquidity crisis of banks, it became difficult for them to have funds at a reasonable cost. Other issues stem from severe…[Read more]

Research work has been done on how to create a brand supporting behaviour but most of the time the existing insights have generally stemmed from research with management, brand practitioner’s and even consumers’ perspectives. Very little has been done to research the employees’ perception towards internal branding and to compare the view of the m…[Read more]

This paper aims at investigating the interrelation between brand image and brand loyalty in case of measuring brand equity of Islami Bank Bangladesh Ltd. Brand Image (BI) and Brand Loyalty (BL) have been considered as the most attributing features of Brand Equity. Handful of researches have resulted these two as primary factor (Latent Variable) of…[Read more]

This paper aims to examine public relation practices in Bangladesh, weighing its ethical implications from an Islamic perspective and investigates whether it comply with Islam’s ethical specifications to facilitate Muslim Marketer’s thoughts and practices. The paper uses Qur’an (Chapter 3, Verse 103) as a theoretical framework to critically evalu…[Read more]

Recently a word ‘Nation Branding’ or ‘Branding Bangladesh’ is practiced a lot. A nation brand is the total sum of all perceptions of a nation in the mind of international stakeholders which may contain some of the following elements: people, place, culture, language, history, food, fashion, famous faces (celebrities), global brands, etc. The way…[Read more]

Contemporary organisation invests huge resources on a regular basis on Human Resources Development (HRD) initiatives because of the age long belief that this will enhance efficiency and effectiveness. But sadly, these expectations often go unfulfilled. This study empirically tests the effect of HRD on financial performance with employee competence…[Read more]

En los últimos años el sistema educativo ecuatoriano ha presentado cambios significativos para alcanzar una educación de calidad, pero no se ha indagado con vehemencia la parte emocional de los educandos. En este artículo se pretende analizar el nivel de depresión en el que se encuentran los alumnos de escolaridad básica y bachillerato, ademá…[Read more]

The rationale behind this research was the quest to explore the policies, practices, techniques and strategies for audiovisual and digital media in developing countries experiencing tropical climates, given the fact that countries in developing countries are lagging behind in technology due to the cost attached to the implementation of…[Read more]