The role of advertising as an effective vehicle of communication has long been acknowledged. It has
become the important ‘part of the cultural and economic fabric of a society and continues to be a
primary tool for marketing communication’ (Lane et. al., 2005). The current study examines the
portrayal of women in contemporary Indian mag…[Read more]

The relationship between viewer personality and reality show watching has been a point
of discussion among media researchers but has been rarely tested. The authors in the
present study explore: (i) Reality Show Watching Motives (RSWM) of viewers, (ii) further
investigates the impact of viewer personality on RSWM in a developing nation context.…[Read more]

The relationship between viewer personality and reality show watching has been a point
of discussion among media researchers but has been rarely tested. The authors in the
present study explore: (i) Reality Show Watching Motives (RSWM) of viewers, (ii) further
investigates the impact of viewer personality on RSWM in a developing nation context.…[Read more]

The increasing use of the internet has brought new challenges for the public service
television system all around the world. Despite the free access to information and the use
of digital technology, the Eastern European public service television is still in a shading
cone mostly because of the small scale of their broadcasting markets. This…[Read more]

The increasing use of the internet has brought new challenges for the public service
television system all around the world. Despite the free access to information and the use
of digital technology, the Eastern European public service television is still in a shading
cone mostly because of the small scale of their broadcasting markets. This…[Read more]

People actively participating on social networks like Facebook, Twitter and blogs are
questioning the age old logic of boundaries and space. Virtual networks like twitter have
given space which not only explores individual self but also connects to a mass phenomenon
emerging through thought leaders, celebrities or ‘trend setters’. This stu…[Read more]

People actively participating on social networks like Facebook, Twitter and blogs are
questioning the age old logic of boundaries and space. Virtual networks like twitter have
given space which not only explores individual self but also connects to a mass phenomenon
emerging through thought leaders, celebrities or ‘trend setters’. This stu…[Read more]

This study discusses the differences between Chinese youth film and American teen film through a perspective on cultural foundation. The author argue that Confucianism is an alternative that greatly affects the depiction of young characters and the causal relationship of morality and fate of the characters in Chinese films. In Confucian…[Read more]

This study discusses the differences between Chinese youth film and American teen film through a perspective on cultural foundation. The author argue that Confucianism is an alternative that greatly affects the depiction of young characters and the causal relationship of morality and fate of the characters in Chinese films. In Confucian…[Read more]

Social Media is a binary platform on which all previous forms of media converge. Producers are disappointed that social media does not generate the revenues expected. Documentary filmmakers are challenged to understand, adapt and apply this new technology. This paper examines social media, its origins, applications and limitations by reviewing the…[Read more]

Social Media is a binary platform on which all previous forms of media converge. Producers are disappointed that social media does not generate the revenues expected. Documentary filmmakers are challenged to understand, adapt and apply this new technology. This paper examines social media, its origins, applications and limitations by reviewing the…[Read more]

In 2001, CEO and owner of Black Entertainment Television (BET) Bob Johnson,
sold majority ownership to Viacom with much controversy. Many people in the
black community questioned the appropriateness of a network that claimed to
represent black life being under the defacto control of a white dominated
corporation. This study seeks to assess the…[Read more]

This paper reflects an extensive and in-depth review of the literature on the
role of hyper-reality in our contemporary lives and its impact on our migratory
decisions. Hyper-reality is defined as the somewhat surreal ability to peer into
living rooms thousands of miles away using state-of-the-art communication
technology such as Skype…[Read more]

This paper aims to examine Raunch culture, a strand of post-feminism in the
recent Bollywood movies, The Dirty Picture and Grand Masti. Both these movies
critique the perception that the investment in raunch feminine sexuality empowers
female characters, but if observed profoundly, they celebrate the commodification
of women’s body. F…[Read more]

This paper aims to examine Raunch culture, a strand of post-feminism in the
recent Bollywood movies, The Dirty Picture and Grand Masti. Both these movies
critique the perception that the investment in raunch feminine sexuality empowers
female characters, but if observed profoundly, they celebrate the commodification
of women’s body. F…[Read more]

Mindanao is the Philippine’s second largest island in the south. Identifying
Mindanao-based documentaries that have development themes remain unknown
or unacknowledged. Using Phenomenology as theoretical framework and method,
as a result, the researcher found out that similar to other documentary films in
other parts of the country and the…[Read more]

Mindanao is the Philippine’s second largest island in the south. Identifying
Mindanao-based documentaries that have development themes remain unknown
or unacknowledged. Using Phenomenology as theoretical framework and method,
as a result, the researcher found out that similar to other documentary films in
other parts of the country and the…[Read more]

It is trivially true that comedians make jokes and thus are not serious; they are “just playing.” But watching Louis CK, especially his performances in Chewed Up, Shameless, and Hilarious, it is evident that he has more in mind than simply getting his audience to frivolously guffaw. I will make the case that this is so given the content of som…[Read more]

It is trivially true that comedians make jokes and thus are not serious; they are “just playing.” But watching Louis CK, especially his performances in Chewed Up, Shameless, and Hilarious, it is evident that he has more in mind than simply getting his audience to frivolously guffaw. I will make the case that this is so given the content of som…[Read more]

What has proportion to do with humor or irony? And what do either of these have to do with being human? Jokes, laughter, and funniness connote excess, exaggeration, incongruity, dissonance, etc., the opposite of proportion–balance, symmetry, Aristotle’s golden mean. Yet, The Philosopher maintains, the wit has found the ideal moderate position b…[Read more]