The digitization of communication and the mediatization of society transform the
forms and types of relationships of parties of the communication process. Social
media as a new media environment has a great potential for managing opinions,
media consumer’s impressions and the formation of certain attitudes and
stereotypes. The question arises…[Read more]

The relevance of the research is determined by the rapid development of the
information society and the growing need to receive new information. The research
aims to consider information coverage tools, as well as to reveal their role and
place in the system of information space. The conducted research enabled to
determine the role and place…[Read more]

This study aims to Arab opinion leaders’ attitudes and perceptions towards the
coverage of Da’esh actions by Arab and non-Arab TV news services, thus, by
investigating the perception of Da’esh actions provided by Arab and non-Arab TV
services. Data were collected from 1,330 participants across 19 Arab countries,
with a probability sample due…[Read more]

In the paper, the authors have reviewed common actions, an aim of which is
consumer engagement in interactions with a brand in social media. They have
also reviewed engagement types and effects of their use. Based on a literature
review, in a clearer way, the authors have presented attributes of Internet marketing
and explored brand-marketing…[Read more]

The rapid spreading of the Internet and virtual ways of communication actualizes the issue of compiling a sociological portrait of online mass media audience. The study examined the socio-demographic composition of online media audience in Russia in the dynamics over the last ten years from 2008 to 2018. The analysis of empirical data on the main…[Read more]

This study explores how sports media entertains audiences. A survey found that
sports media provides both enjoyable experiences and meaningful experiences
for audiences. In doing so, this study illuminates how and why sports media
entertains audiences. Watching sports can be understood as a hedonic media
experience that is fun and pleasurable,…[Read more]

The role of social networks in the formation of collective behaviour and a
sustainable point of view/position regarding the information events or facts is
studied herein. The purpose of the study is to analyse the reaction of the users of
popular social networks, expressed in quotations and responses to the messages
of mass media resources. A…[Read more]

Along with the rapid expansion of new media in Kazakhstan, traditional mass
media continue to develop, increasingly intersecting and converting to a convergent
form. However, in many respects country’s traditional media are still the main
source of information due to deep-rooted traditions and the state of the modern
media system. Applying the…[Read more]

Along with the rapid expansion of new media in Kazakhstan, traditional mass
media continue to develop, increasingly intersecting and converting to a convergent
form. However, in many respects country’s traditional media are still the main
source of information due to deep-rooted traditions and the state of the modern
media system. Applying the…[Read more]

The article proves the need to search and argue modern approaches to promote
the effectiveness of legal journalism as a factor in civic legal culture based on
retrospective analysis of its development in the period when the Republic of
Kazakhstan was being formed as an independent democratic state. Content
analysis clarifies the content of…[Read more]

This paper uses a cultural approach to provide rich original qualitative data on
the perspectives of female PR training students who newly finished their university
degree in public relations in Bahrain. The research analyzes the relationships
and stereotypes of these women through bridging PR education to the professional
practice of public…[Read more]

Sexual harassment is a recurrent issue in any modern society. The increasing
cases of sexual harassment against women have become a menace in Nigeria.
This study sought to determine the potential place of Yoruba as a form of localized
communication in promoting psychological support on issues of sexual harassment
against women. The study…[Read more]

Hindi cinema has been the most celebrated form of entertainment source around the world and since time immemorial. Behind the lyrics of pseudo romantic songs, dialogues, scenes of love and affection display, courtship, and so on, sexual harassment has been seen spreading it’s sickening aura to create some of the meanest examples in Hindi cinema. S…[Read more]

The study has investigated the role of news channels in portraying Panama Papers in Pakistan. More specifically, it has examined the public perceptions towards coverage of Panama Papers by Pakistani TV channels. A sample size of 400 respondents was drawn from political science, media and communication students, who watch TV channels for collection…[Read more]

The paper tries to problematize the concept and contexts of digital anonymity by placing it along with literary modernity. The biopower that digital text generates has created and complicated an industry of data and surveillance of user profiles and throws the processes of textual subjectification to more visibility. Anonymity in print has been a…[Read more]

The article examines the socio-demographic characteristics of Russian print media readership along with a content analysis of press publications with a view of understanding the role of media in shaping public opinion from the perspective of theory and practice of strategic communication. A timely example of a resonant social process is considered…[Read more]

The third Gaza War between Israel and the Palestinian resistance erupted on the 7th of July 2014 and lasted for 51 days leaving behind thousands of victims between deceased and wounded, the majority of whom were Palestinians. The focus of this study is the coverage of the media gatekeeper for 2014 Gaza War; the Hebrew online newspaper Yedioth…[Read more]

Corporate social responsibility (CSR) is a pillar for any organization to portray the positive reputation of the organization to the public. The image and commitment of CSR initiatives reflect the corporate brand of the organization. This study aims to have a better understanding of brand and CSR from the role of public relations practitioner…[Read more]

In an era of rapid economic transformations and attendant anxieties, the quest for sustainable development has been a major discursive engagement. This article uses three case studies to discuss how electronic media promotes the discourse of ecological entrepreneurship (EE). Three case studies are undertaken: (i) The UN’s new media engagement, (…[Read more]

The Facebook platform is ahead of other social networks in Tunisia in terms of some registered users and is characterized by extensive use, especially among young people aged 18 to 30. To better understand how these young people use this communication tool, this study proposed a reflection on social representations of friendship offline and online…[Read more]