Bribery among journalists could be seen widely in many places but is a comparatively less
researched topic. It would be surprising for an average news consumer to know that the
sometimes news story he reads in print or views on television might be the product of a
bribe or some sort of incentive received by the journalist who covered that news.…[Read more]

Advertising is an important facet of marketing of a product or a company. The
marketers are using myriad ways to influence the consumers’ purchase behaviour.
One of the latest trends is advertising on social networking sites. This study is
an attempt to examine the beliefs, attitudes and responses towards
advertisements on social networking s…[Read more]

In contemporary era social media and mass movement are playing a crucial role
in global public sphere. Statistics shows that in the countries of Asian continent
active social media penetration is flourishing with times. The paper will attempt
to conduct an explanatory research by using analysis of Twitter Revolution (Iran),
Umbrella Revolution…[Read more]

Among the emerging economies, India is the most promising market for
Generation Y, because majority of Indian’s population belongs to this segment
(those born between 1980 and 2000). These individuals are tech-savvy and
extensively use mobile phones. This study aims to uncover the role of mobile
phone that has emerged along with the e…[Read more]

The retirement of Sachin Tendulkar, unarguably one of the greatest cricketers
the world has ever witnessed, was a major landmark in the recent history of
sport and generated a widespread media discourse across the world. This paper
analyses how differently Indian and foreign media engaged with this celebrity
discourse through a comparative…[Read more]

This article traces the new channels of communication being used as intercultural
communication tool to enhance the existing bond of friendship between China
and Pakistan, the oldest strategic allies in the region. The study explores
government initiatives, academic programs and projects aimed at promoting
Chinese language and culture in…[Read more]

New media networks have led to a personalization of the political sphere as
affordances provided by the virtual space give precedence to the significance of
the ‘self ’ over the ‘masses’. Through this paper an attempt has been made to
understand how the LGBT community uses new media technologies to transcend
the boundaries of the traditi…[Read more]

In 2001, CEO and owner of Black Entertainment Television (BET) Bob Johnson,
sold majority ownership to Viacom with much controversy. Many people in the
black community questioned the appropriateness of a network that claimed to
represent black life being under the defacto control of a white dominated
corporation. This study seeks to assess the…[Read more]

This paper reflects an extensive and in-depth review of the literature on the
role of hyper-reality in our contemporary lives and its impact on our migratory
decisions. Hyper-reality is defined as the somewhat surreal ability to peer into
living rooms thousands of miles away using state-of-the-art communication
technology such as Skype…[Read more]

This paper is about how cybercafés in small and medium Asian towns highlight
new aspects of modernity. Especially in the context of Asian modernity, the
introduction of ICT-shaped social spaces in the form of cybercafés leads to
multiple conflicting rhetoric of empowerment and progress on the one hand,
and risk and moral degeneration on the o…[Read more]