The paper tries to problematize the concept and contexts of digital anonymity by placing it along with literary modernity. The biopower that digital text generates has created and complicated an industry of data and surveillance of user profiles and throws the processes of textual subjectification to more visibility. Anonymity in print has been a…[Read more]

The argument of the paper is that media narratives serve the dual function of (de)legitimation. While manufacturing legitimizing consent for consumerism, media narratives delegitimize the old patterns of existence as well by penetrating deep in cognition and creating anomalous desires that refuse to take cultural rigidities as given. Media screens…[Read more]

Corporate social responsibility (CSR) is a pillar for any organization to portray the positive reputation of the organization to the public. The image and commitment of CSR initiatives reflect the corporate brand of the organization. This study aims to have a better understanding of brand and CSR from the role of public relations practitioner…[Read more]

The Facebook platform is ahead of other social networks in Tunisia in terms of some registered users and is characterized by extensive use, especially among young people aged 18 to 30. To better understand how these young people use this communication tool, this study proposed a reflection on social representations of friendship offline and online…[Read more]

Social Media has seen significant growth in variety and number of participants throughout the years; to the extent that it became part of the household itself. The heavy and unhealthy reliance on Social Media and the Internet in its entirety amongst UAE families, however, has created a noticeable void in the lack of communication between its…[Read more]

The blogs are a fixture in today’s media industry, growing in number and influence in mass media discourse. Its technical structure provides the possibility of a complete bringing into force of the right to communicate, including the right to report and the right to receive information. The literature review investigated the blog features, the w…[Read more]

Content marketing on social media depends on trends in consumer behaviors.
A changing focus and emphasis on audience activities on social media are a key
optimization problem in social media marketing (SMM). A solution to this problem
lies in a field of ongoing empirical studies of posting frequency. In the review of the
literature, authors…[Read more]

The attitude of cartooning is satirical and convention to a social problem that
makes it much different from another art form. Humour is another significant
element of this art form, cartoonist by this element attempt to engage with the
ruling authority and also communicate something about society widely. Humor
along with the critical…[Read more]

Northeast part of India has always been in the news and public discourse for
ongoing conflicts and violent events occurring from time to time. In such a context,
the role media plays for resolution of such conflicts and restoration of peace
cannot be ignored. Years-long, this part of the country has been suffering due to
conflicts of various…[Read more]

The manipulation problem in the media has been still pressing. Processes and
techniques intended for making an influence on public opinion and behaviors are
in ongoing improvement, making it difficult to access an objective image of the
world. Therefore, this research aims at emphasizing the importance of speech
(language) means that form a…[Read more]

This study investigates the use of interactive media (WhatsApp) by Bahraini
women to understand their decisions on how, why and when they use it. It
supports the use of mobile technology applications to expand efficient
communication and information among Arab women. Mobile technologies are
very accessible to Arab women these days. A sample of…[Read more]

The unlimited freedom made social media platforms are susceptible to misuse,
misinformation, and thus, fake news. In the last few years, social media has
turned out to be a massive player in shaping public discourse in a democratic
space (Marda & Milan, 2018). Though there have been pressures from
policymakers on service/platform providers,…[Read more]

A lot of change is happening in the world of journalism with the arrival of digital
technology. The journalist in this changed scenario is expected to explore
multimedia options. There is also a paradigm shift with readers and viewers now
becoming a part of the news making process. Write-ups’, pictures, and audiovisual
content are i…[Read more]

Spain has become the second most popular destination in the world, and the city
of Barcelona has experienced several incidents characterized by anti-tourism
sentiment. One of them was the ‘tourist go home’ movement, which attracted
interest throughout the world. In this study, quantitative and empirical approaches
were used to collect and ana…[Read more]

The Presidential Elections in the United States have always remained the focus of
attention for public and media. By playing the role of watchdog in the American
society, mass media looks keenly and deeply on the policies, personal life, and
character of Presidential Candidates during Presidential Elections of the country.
The study examines…[Read more]

This study examined users’ attitudes and opinions of using augmented reality
technology in comparison to other non-augmented reality technologies. Broadly,
there were differences between users when using different devices. These
differences help shed light onto the process of implementation of such new
technologies in various sports s…[Read more]

This paper presents the characteristics of highly cited articles (HCA) in
communication subject published from 1989 to 2018 using data from the SSCI of
Web of Science. A total of 1108 articles (2.1%) were considered as highly cited
articles (HCAs) in communication. Further, we have analyzed the year wise
distribution of articles and their…[Read more]

Globally, very distinct circumstances are faced by newspaper firms in different
countries. While newspaper firms in developed countries are facing the downtrend,
there is a sustained robust growth seen in India. This study seeks to determine if
a relationship exists between Indian newspaper firms healthy performance vis-àvis various innovation…[Read more]

This discussion paper argues for the need of a new theory, moving away from the
binary applications of public interest or Pigouvian theory and public choice theory.
The growth of media is outlined, and the complexity of the Indian mediascape is
presented as part of the discussion. The cross-media ownership patterns, political
ownership or…[Read more]

This study explores the differences between Snapchat, Instagram, and Twitter in
terms of intensity of use and use motivations. Grounded in the theory of Uses and
Gratifications, the current research compares the three platforms with exploratory
factor analysis. A cross-sectional survey methodology of college students in Kuwait
(N=692) asked…[Read more]