Despite the importance of football as an effective means of developing physical
activity and fitness, routine data of football-related injuries are either
inadequate or underreported, particularly in Nigeria. To develop an
understanding of the football-related injuries and determine the prospects for
prevention, logical and useful information…[Read more]

The study investigated the effects of Korean cultural products – namely drama,
popular music, and celebrity – on Malaysian metrosexuals’ attitudes to Korean
grooming products and also their consumption behaviour. In this study, we
developed a conceptual model depicting the relationships of critical variables
deduced from the Cultural Diamo…[Read more]

In recent years, we have witnessed an increase in the spaces for content written
by audiences in the news media and the growing integration of such material in
areas that had been reserved for news professionals until now. And, without a
doubt, political issues have been one of the ones that have generated the most
debate on the networks. And,…[Read more]

The present paper aims to highlight the linguistic tools and techniques used
in the language of advertisements. The study becomes significant as the language used
in the advertisements is purposely and deliberately created. The deliberate use of
language makes the advertisements eye-catching and gets the attention of its viewers.
This study…[Read more]

This paper investigates the popularity of Christian videos among born-again
Christians in Enugu, Nigeria. This study is anchored on the theoretical foundations of
reception analysis. Following a qualitative research design, the research adopted a threestage research method, namely, qualitative content analysis, focus group interviews, and…[Read more]

This paper investigates the popularity of Christian videos among born-again
Christians in Enugu, Nigeria. This study is anchored on the theoretical foundations of
reception analysis. Following a qualitative research design, the research adopted a threestage research method, namely, qualitative content analysis, focus group interviews, and…[Read more]

The interaction between science and technology is highly relevant in recent times of
global crisis accompanied by the revision of the ideological principles of universal culture.
Modern technological advances and their broader application in human activities naturally lead
to the formation of technical complexes. The growth of these complexes…[Read more]

The development of information and communication technologies in the formation
of a new technical and economic paradigm has changed the structure of the modern media
landscape. The article shows the change in media consumption in Kazakhstan as a result of
technological development and popularization of the Internet. The reflection of this…[Read more]

The relevance of the study of speech etiquette is stipulated by the increasing
interest of linguists to the problem of the relationship between language and
culture, the peculiarity of speech behavior, and the national-cultural specifics
of speech communication. The object of the research is the formulas of speech
etiquette of the Russian and…[Read more]

The article aims to study the problem of the peculiarities of the communicative
functions of interrogative sentences. The relevance of the problem is connected
with the rich pragmatic fullness of these linguistic units. The issue of
communicative functions of interrogative sentences was considered from the
theory of speech acts, in which they…[Read more]

The article discusses the problem of identifying a global intercultural discourse
of communication participants, characterizes its parameters, and reviews
strategies for its actualization. The purpose of the article is to build and justify
a model of this discourse. The methods used in work include discourse analysis,
modeling method…[Read more]

The article discusses the linear cohesion regularities of the blogger’s initiating
message and the respondent’s subsequent reaction, which in the process of
forming the integral text replace each other based upon the relay principle.
Special attention is paid to the cohesive frames, which are treated as the relay
structures, revealing the sta…[Read more]

The cultivation of political fears of the state and radical change of attitudes in
the minds of people is possible in certain socio-political and economic
conditions and massive propaganda in the mass media. The concept of political
fear is insufficiently studied in psycholinguistics. This article is dedicated to
exploring the political fears…[Read more]

The cultivation of political fears of the state and radical change of attitudes in
the minds of people is possible in certain socio-political and economic
conditions and massive propaganda in the mass media. The concept of political
fear is insufficiently studied in psycholinguistics. This article is dedicated to
exploring the political fears…[Read more]

The relevance of the study is determined by the question as to in which version
the environmental consciousness of a person should be considered. The novelty
of the study is determined by the possibility of not only forming ecological
awareness but also imparting environmental education in their professional
and everyday living environments.…[Read more]

The relevance of the study is determined by the question as to in which version
the environmental consciousness of a person should be considered. The novelty
of the study is determined by the possibility of not only forming ecological
awareness but also imparting environmental education in their professional
and everyday living environments.…[Read more]

The article aims to study the structure of the literary problem in the formation of
the local text substrate. The study uses the methodology of studying the language
when it changes in time and space. The article explains the basics of the
methodological support of the translation complex and the structure of its
application in private studies…[Read more]

This paper examines the framing of Kashmir conflict in the editorials of three
PakistaniEnglish newspapers, The Nation, The Nation, and Dawn during dictatorial
(Musharraf regime, 2005-2007) and the democratic regime (Zardari regime (2008-
2010). It argues that in case of conflict press conforms to the government policies,
change in governments…[Read more]

Was Swift correct that “reasoning will never make a man correct an ill opinion, which by reasoning he never acquired” (Letter to a Young Gentleman)? If so, what recourse is there to change attitudes especially among those who continue to fervently believe unjustified claims and act upon them in a way that affects other people? I will answer the…[Read more]

This experiment was designed to explore people’s critical, differentiating capacity between actual news and content that looks like news. Four groups of post-millennials read four versions of a news story. While the first condition included a real news story derived from a mainstream medium, the other three conditions tested three attributes of f…[Read more]