Rhetorically savvy course descriptions, because they speak to multiple audiences, stand as a demonstration of your teaching excellence. The well-crafted description acts as a snapshot that attests to your ability to attract students and teach your disciplinary ways of knowing beyond your disciplinary context. Whether your context is the job market or promotion, the course description establishes the first impression of yourself as a course designer– a creator of learning experiences. This toolkit empowers graduate students and new faculty who are proposing and teaching new lower-division undergraduate courses targeting non-majors. The toolkit positions instructors as strategic course designers who follow a sequence of steps to craft course descriptions that (1) speak to a unique student audience and (2) convince internal stakeholders that the course is both pedagogically sound and capable of driving enrollment.