In the paper, the authors have reviewed common actions, an aim of which is
consumer engagement in interactions with a brand in social media. They have
also reviewed engagement types and effects of their use. Based on a literature
review, in a clearer way, the authors have presented attributes of Internet marketing
and explored brand-marketing…[Read more]

The weblog Computer-Assisted Language Comparison in Practice, published on the Hypotheses platform for scientific blogging, offers tutorials and discussion notes on computer-assisted approaches to the history and diversity of languages. A substantial part of its content is contributed as part of the ERC Starting Grant “Computer-Assisted Language C…[Read more]

The rapid spreading of the Internet and virtual ways of communication actualizes the issue of compiling a sociological portrait of online mass media audience. The study examined the socio-demographic composition of online media audience in Russia in the dynamics over the last ten years from 2008 to 2018. The analysis of empirical data on the main…[Read more]

The rapid spreading of the Internet and virtual ways of communication actualizes the issue of compiling a sociological portrait of online mass media audience. The study examined the socio-demographic composition of online media audience in Russia in the dynamics over the last ten years from 2008 to 2018. The analysis of empirical data on the main…[Read more]

This study explores how sports media entertains audiences. A survey found that
sports media provides both enjoyable experiences and meaningful experiences
for audiences. In doing so, this study illuminates how and why sports media
entertains audiences. Watching sports can be understood as a hedonic media
experience that is fun and pleasurable,…[Read more]

The role of social networks in the formation of collective behaviour and a
sustainable point of view/position regarding the information events or facts is
studied herein. The purpose of the study is to analyse the reaction of the users of
popular social networks, expressed in quotations and responses to the messages
of mass media resources. A…[Read more]

The role of social networks in the formation of collective behaviour and a
sustainable point of view/position regarding the information events or facts is
studied herein. The purpose of the study is to analyse the reaction of the users of
popular social networks, expressed in quotations and responses to the messages
of mass media resources. A…[Read more]

Along with the rapid expansion of new media in Kazakhstan, traditional mass
media continue to develop, increasingly intersecting and converting to a convergent
form. However, in many respects country’s traditional media are still the main
source of information due to deep-rooted traditions and the state of the modern
media system. Applying the…[Read more]

Along with the rapid expansion of new media in Kazakhstan, traditional mass
media continue to develop, increasingly intersecting and converting to a convergent
form. However, in many respects country’s traditional media are still the main
source of information due to deep-rooted traditions and the state of the modern
media system. Applying the…[Read more]

The article proves the need to search and argue modern approaches to promote
the effectiveness of legal journalism as a factor in civic legal culture based on
retrospective analysis of its development in the period when the Republic of
Kazakhstan was being formed as an independent democratic state. Content
analysis clarifies the content of…[Read more]

This paper uses a cultural approach to provide rich original qualitative data on
the perspectives of female PR training students who newly finished their university
degree in public relations in Bahrain. The research analyzes the relationships
and stereotypes of these women through bridging PR education to the professional
practice of public…[Read more]

Sexual harassment is a recurrent issue in any modern society. The increasing
cases of sexual harassment against women have become a menace in Nigeria.
This study sought to determine the potential place of Yoruba as a form of localized
communication in promoting psychological support on issues of sexual harassment
against women. The study…[Read more]

The present paper aims at analyzing the inevitable relationship of patriarchal
impunity with counterpublic in India with reference to Onaatah of the Earth (2017) by
Paulami Duttagupta. It is apparent that much of the discourse on counterpublic
emphasizes on either countering the existing state agencies as mentioned by
Nancy Frazer where she…[Read more]

The present paper aims at analyzing the inevitable relationship of patriarchal
impunity with counterpublic in India with reference to Onaatah of the Earth (2017) by
Paulami Duttagupta. It is apparent that much of the discourse on counterpublic
emphasizes on either countering the existing state agencies as mentioned by
Nancy Frazer where she…[Read more]

An analysis of Donald Trump’s acceptance speech to the 2016 Republican National
Convention reveals a speech structure built around god terms vs. evil terms with
the threat that evil terms associated with the enemy lead to chaos and god terms,
which were associated to Trump and Republicans, led to stability. Trump’s
performance reinforced the…[Read more]

An analysis of Donald Trump’s acceptance speech to the 2016 Republican National
Convention reveals a speech structure built around god terms vs. evil terms with
the threat that evil terms associated with the enemy lead to chaos and god terms,
which were associated to Trump and Republicans, led to stability. Trump’s
performance reinforced the…[Read more]

The study has investigated the role of news channels in portraying Panama Papers in Pakistan. More specifically, it has examined the public perceptions towards coverage of Panama Papers by Pakistani TV channels. A sample size of 400 respondents was drawn from political science, media and communication students, who watch TV channels for collection…[Read more]

Studies have shown that despite the freedom of content creation and democratic participation, the digital space has also provided platforms for negative discourse with far-reaching implications for national unity and democracy. However, scant scholarly attention has been given to the prevalence and nature of online negative discourse in a…[Read more]

This study examined the communication avenues for combating breast cancer in Orba, a rural community of Enugu State, Nigeria. To accomplish this goal, 200 women from the community were sampled. The results revealed that 87% of the respondents were aware of media messages on breast cancer; however, 74.5% and 65% respectively, claimed that they had…[Read more]

The paper looks at the phenomenon of fake news in the modern media. Attempts have been made to provide the theoretical background of the phenomenon of fabricating information and clarify the signs of false messages. The empirical review deals with the trends in spreading fake news in the media landscape. We rank fake news topics by popularity;…[Read more]