The role of advertising as an effective vehicle of communication has long been acknowledged. It has
become the important ‘part of the cultural and economic fabric of a society and continues to be a
primary tool for marketing communication’ (Lane et. al., 2005). The current study examines the
portrayal of women in contemporary Indian mag…[Read more]

The relationship between viewer personality and reality show watching has been a point
of discussion among media researchers but has been rarely tested. The authors in the
present study explore: (i) Reality Show Watching Motives (RSWM) of viewers, (ii) further
investigates the impact of viewer personality on RSWM in a developing nation context.…[Read more]

The representations of religious tension between the polytheistic humans and the monotheistic Cylons in the Sci Fi (now Syfy) channel’s hit series Battlestar Galactica (2003–2009) is nowhere more evident than in the human “convert” to monotheism, Gaius Baltar, who struggles to proselytize his minority beliefs to other humans. Ancient Jewish…[Read more]

The representations of religious tension between the polytheistic humans and the monotheistic Cylons in the Sci Fi (now Syfy) channel’s hit series Battlestar Galactica (2003–2009) is nowhere more evident than in the human “convert” to monotheism, Gaius Baltar, who struggles to proselytize his minority beliefs to other humans. Ancient Jewish…[Read more]

Octavia E. Butler’s Parable of the Sower and Parable of the Talents provide readers with often radical re- visions and critiques of biblical texts. This article asks how the principal characters’ affective engagements with Scripture vary, and considers the extent to which fiction may “play” with the Bible, despite its authoritative distanc…[Read more]

Octavia E. Butler’s Parable of the Sower and Parable of the Talents provide readers with often radical re- visions and critiques of biblical texts. This article asks how the principal characters’ affective engagements with Scripture vary, and considers the extent to which fiction may “play” with the Bible, despite its authoritative distanc…[Read more]

Modern science fiction writers often draw upon the biblical flood story as inspiration for their own narratives. It is not uncommon to find humans fleeing on space arks to escape some cosmic disaster. In the process of adapting the biblical narrative to contemporary circumstances, these writers also frequently transform the unnamed female…[Read more]

Modern science fiction writers often draw upon the biblical flood story as inspiration for their own narratives. It is not uncommon to find humans fleeing on space arks to escape some cosmic disaster. In the process of adapting the biblical narrative to contemporary circumstances, these writers also frequently transform the unnamed female…[Read more]

In the virtual world elaborated in Marvel’s movies (the “Marvel Cinematic Universe” or MCU), “science” is creatively, strategically confused with “magic” and/or “religion.” Key supernatural/magical elements of the franchise’s comic-book source material are “retconned” (retroactively granted new narrative coherence and continuity) as advanced…[Read more]

In the virtual world elaborated in Marvel’s movies (the “Marvel Cinematic Universe” or MCU), “science” is creatively, strategically confused with “magic” and/or “religion.” Key supernatural/magical elements of the franchise’s comic-book source material are “retconned” (retroactively granted new narrative coherence and continuity) as advanced…[Read more]

This article considers several instances of biblical reception in the science-fiction role-playing game Horizon Zero Dawn (Guerrilla Games/Sony, 2017). The game’s characterisation of technology, science, and religion has led some commentators to understand Horizon Zero Dawn as presenting a firm rejection of religious narratives in favour of s…[Read more]

This article considers several instances of biblical reception in the science-fiction role-playing game Horizon Zero Dawn (Guerrilla Games/Sony, 2017). The game’s characterisation of technology, science, and religion has led some commentators to understand Horizon Zero Dawn as presenting a firm rejection of religious narratives in favour of s…[Read more]

Online, no one can tell that you’re a dog. When in the third space of the internet, the body
is left behind, allowing people to explore their own identities and to engage in identity
tourism with different possible bodies. It is the representations we choose for ourselves
online that allow this exploration, the icons and avatars we create t…[Read more]

This paper is an attempt to measure the impact of social media on the vanity level of
youngsters in India. An experimental research was conducted on a controlled group of 40
participants with an average age of 23 years. Netemeyer’s vanity scale was administered
on the participants and their vanity was measured. A month later, the participants i…[Read more]

As continued production and rendering of service is enabled, in this instance, through varying product range as it pertain mobile tele-communication, MTN in Nigeria is attempting to further its CSR bid through the “Who Wants to Be a Millionaire” programme. The need to evaluate its efficacy is premised on continued programming, participation and…[Read more]

Social media has not only transformed an individual’s interaction pattern but has also integrated into wide range of interests and practices of online users. This social network facilitates self construction, identity performance and social integration on one hand while mediating fake relationships, unethical practices and invading privacy on t…[Read more]

This paper uses the Winseck-Fuchs debate as a case study in assessing how value preferences shape definitions, predicate logic, and axiomatic reasoning, and in turn influence the analysis of institutions. The study identify and contrast the explanatory power behind different modes of institutional analysis often applied in the study of…[Read more]

Traditional and social media interplay in setting media agenda. Inter-medial agenda is still in the nascent state and is one of the most dynamic and uncontrolled phenomenon on the border between professional, staff-produced media and the mostly grassroots, user-generated content of social media. One of the crucial roles in the process of media…[Read more]

Introduction, Greek text, and English translation of 3 Apocryphal Apocalypse of John, a Byzantine question-and-answer dialogue between Abraham and John set after Jesus’s ascension.

Introduction, Greek text, and English translation of 3 Apocryphal Apocalypse of John, a Byzantine question-and-answer dialogue between Abraham and John set after Jesus’s ascension.