Bangladesh has a massive potential to flourish its tourism sector. As it have spectacular resources to present. This study analyzes the importance level of motivational pull factors that affect tourists’ decision when they chose a destination for tourism. 100 questionnaires were completed using face-to-face and telephone interview to collect pre a…[Read more]

Employee welfare is an area of social welfare, which covers a broad field of Corporate Sustainability and connotes a state of well-being, happiness, satisfaction, conservation and development of human resources. Evidences from contemporary literature suggest that employee welfare contributes to the sustainability of the business significantly.…[Read more]

The purpose of this study to determine and obtain empirical evidence about the influence of firm characteristics on a disclosure of corporate social responsibility (CSR) in the annual reports of mining companies listed on the Indonesian Stock Exchange (BEI). This research is aimed to know the influence of financial performance according to…[Read more]

The study explored the antecedents, dimensions and market consequences of the brand perceptions held by Zimbabwean consumers for professional football teams and developed a strategic brand management framework that can bridge existing practical and theoretical knowledge gaps in the management of sports brands in the country. The study was grounded…[Read more]

Accounting information is the basis for the stakeholders who take different economic decision time to time by assessing those accounting information reported by the business organization. That’s why; international accounting standard setting committee aims to protect the interest of the stakeholders by formulating a high-quality reporting s…[Read more]

Marketing information system plays critical role in improving brand power and long-term profitability. The purpose of this study was to investigate the relationship between marketing information system quality (MKISQ) and brand equity management (BEM) within the banking sector. Results show that the three components of the MKISQ: marketing…[Read more]

There has been a moderate number of research works, published and unpublished, relating to the broader field of leather industry in Bangladesh. Research on and for the leather industry has undoubtedly grown-up in contemporary years. The existing socio-economic condition of Bangladesh provides an encouraging prospect for leather Industry. It…[Read more]

In India, spot market return, number of contracts, turnover and volatility of the futures market are having short run relationship with futures market return. On the basis of the empirical analysis it is clearly found that spot market is the key factor that predicts the movement of futures market and the trader can depend upon volatility and…[Read more]

One of the leading brands, Pepsi has battled time to time for getting success in the Cola industry by developing different slogans, ideas, celebrity endorsement, campaigns and other marketing efforts. These never ending quests for growth and market share are not always ended with positive notes because of miss fire of strategies. The focus of the…[Read more]

The innovations in technologies are changing the social, cultural and economic relationships in a vast variety of ways. Information technology has become a necessary tool for today’s organizations and banking industry is not an exception. Electronic commerce is rapidly growing modern business process in all over the world, but in Bangladesh it i…[Read more]

Financial performance is one of the factors used by investors in buying shares. For companies, improving financial performance is a must in order to keep the company’s stock attractive to investors. Financial statements published by the company are a reflection of the company’s financial performance. These financial statements are the result of…[Read more]

Dhaka is the capital city of Bangladesh. A notable number of people have to go to and return from Dhaka every day. Most of the people use bus service. The situation of Dhaka-Pabna route bus service is not exception of this. Gradually the number of customer as well as service provider is increasing in this route. As a result, the service providers…[Read more]

Throughout the last decade, the world has observed a surprising growth of mobile subscribers over the South Asian region. This has brought significant changes in the socio-economic environment of the SAARC (South Asian Association for Regional Cooperation) countries as well as in Bangladesh. The growth of mobile telecom industry has not only…[Read more]

In Bangladesh, nearly everyone has access to a mobile phone and it is increasingly affordable and widespread in all clusters of people have significant impact to extend social relations. The telecom is one of the rapidly growing industries in Bangladesh. Mobile phone is playing a vary significance role with pervasive services. Dissemination of…[Read more]

Bangladesh, a country with a potential economic growth had a rich agro-based economy before & after its independence. Being one of the most heavily populated countries of the world, it had to face several development challenges. Accelerated growth was just a demand of time that was pushing the whole economy towards Industrial & Service Sector…[Read more]

Customer satisfaction is asset .At present clients are so much conscious and sensitive about the services what they receive. The study focused on testing of banking services in Bangladesh to know the gap between customer expectation and customer satisfaction. Findings of the study clearly suggest that clients are overall satisfied, and their…[Read more]

The study has focused on practicality of self-efficacy theory, and how it helps to build confidence among the disables in building their career choice as entrepreneurs. For this we chose a case study approach on Disable’s home, which is a non- profit organization to provide support for disables. The study was conducted in two phases. First p…[Read more]

The study was conducted in the Sylhet City of Bangladesh. The purpose of the study is to explore the motivational factors behind bicycling habit in Sylhet. Analysis of secondary data and a focus group session with pioneer cyclists contributed in obtaining variables for the study. A sample of 100 respondents of Sylhet participated in this study.…[Read more]

This paper tries to address various dimensions of the firm relationship that are competing in the same industry. Competitive strategies play important role for a firm’s survival and to achieve sustainable competitive advantage. However, firms can also decide to cooperate with each other through mobilization of resources to ensure mutual benefit…[Read more]

Bangladesh is predominantly an agricultural country. Agriculture is the indispensable culture of Bangladesh. Agriculture has an enceinte contribution to the Gross Domestic Product (GDP) of the country. Earlier more than 50% of GDP came from this sector. Various types of crops are produced in this country. These crops can be categorized into two;…[Read more]