The study investigated the effects of Korean cultural products – namely drama,
popular music, and celebrity – on Malaysian metrosexuals’ attitudes to Korean
grooming products and also their consumption behaviour. In this study, we
developed a conceptual model depicting the relationships of critical variables
deduced from the Cultural Diamo…[Read more]

A letter from Folengo’s pseudonym-personality, Merlin, to the printer Paganini, claiming that he does not want to relinquish his own copy for publication; a response from Paganini telling him that he got a copy of the text from Federico Gonzaga (accompanied by the letter Gonzaga sent to Paganini, 1520); a letter to the reader from Paganini, and a…[Read more]

The present paper aims to highlight the linguistic tools and techniques used
in the language of advertisements. The study becomes significant as the language used
in the advertisements is purposely and deliberately created. The deliberate use of
language makes the advertisements eye-catching and gets the attention of its viewers.
This study…[Read more]

This paper investigates the popularity of Christian videos among born-again
Christians in Enugu, Nigeria. This study is anchored on the theoretical foundations of
reception analysis. Following a qualitative research design, the research adopted a threestage research method, namely, qualitative content analysis, focus group interviews, and…[Read more]

The interaction between science and technology is highly relevant in recent times of
global crisis accompanied by the revision of the ideological principles of universal culture.
Modern technological advances and their broader application in human activities naturally lead
to the formation of technical complexes. The growth of these complexes…[Read more]

The development of information and communication technologies in the formation
of a new technical and economic paradigm has changed the structure of the modern media
landscape. The article shows the change in media consumption in Kazakhstan as a result of
technological development and popularization of the Internet. The reflection of this…[Read more]

This study examined such issues as social media in personality development
and their influence on the development of public activism among young people.
We also estimate the efficiency that various forms of information exchange
have (shared or anonymous). The empirical base of the research includes
sociological surveys held in Kazakhstan. We…[Read more]

The relevance of the study of speech etiquette is stipulated by the increasing
interest of linguists to the problem of the relationship between language and
culture, the peculiarity of speech behavior, and the national-cultural specifics
of speech communication. The object of the research is the formulas of speech
etiquette of the Russian and…[Read more]

A comparison of all the marginal glosses from the epic poemn Baldus by Teofilo Folengo in the 1517 Paganini edition and in the 1520 reprint by Cesare Arrivabene: side by side comparison and translation into English

The article aims to study the problem of the peculiarities of the communicative
functions of interrogative sentences. The relevance of the problem is connected
with the rich pragmatic fullness of these linguistic units. The issue of
communicative functions of interrogative sentences was considered from the
theory of speech acts, in which they…[Read more]

The article discusses the problem of identifying a global intercultural discourse
of communication participants, characterizes its parameters, and reviews
strategies for its actualization. The purpose of the article is to build and justify
a model of this discourse. The methods used in work include discourse analysis,
modeling method…[Read more]

The article discusses the linear cohesion regularities of the blogger’s initiating
message and the respondent’s subsequent reaction, which in the process of
forming the integral text replace each other based upon the relay principle.
Special attention is paid to the cohesive frames, which are treated as the relay
structures, revealing the sta…[Read more]

The relevance of the study is based on the fact that in sociology, the phenomenon
of mass media is included in the object-subject field of several industries:
sociology of mass media, sociology of the media means, sociology of journalism,
sociology of the Internet, and sociology of online media. The novelty of the work
is determined by the…[Read more]

The cultivation of political fears of the state and radical change of attitudes in
the minds of people is possible in certain socio-political and economic
conditions and massive propaganda in the mass media. The concept of political
fear is insufficiently studied in psycholinguistics. This article is dedicated to
exploring the political fears…[Read more]

The relevance of the study is determined by the question as to in which version
the environmental consciousness of a person should be considered. The novelty
of the study is determined by the possibility of not only forming ecological
awareness but also imparting environmental education in their professional
and everyday living environments.…[Read more]

The first edition of the Macaronic works of Teofilo Folengo (called Paganini/ P after the publisher) is a beautiful work printed in graceful Italic font, 27 lines per page, with explanatory and humorous glosses in the margins.

In 1517 Teofilo Folengo published an epic poem under the name Merlin. Another Folengo pseudonym (or heteronym) wrote a wildly creative account of the dicovery of this text and praise for the author.

Unfortunately, tragedies occur all around the world every day. It is perceived by many as particularly devastating when children are the victims of the tragedy. When these events do occur, the media is likely to cover them in part due to the innocence and vulnerability of the victims. In reading media accounts of tragedies involving children, we…[Read more]

Sedentary pathways to organise teaching and learning in fixed-abode classrooms remain a dominant formal schooling practice. This is in contrast to nomadic pathways, which see teachers and/or learners engaged in a form of mobility whilst teaching/learning outside permanent sedentary settings. In northern Nigeria, not all children participating in…[Read more]

Philology haunts the humanities, through both its defendants and its detractors. This article examines the construction of philology as the premier science of the long nineteenth century in Europe. It aims to bring the history of philology up to date by taking it seriously as a science and giving it the kind of treatment that has dominated the…[Read more]