Spanish Abstract: En una cultura mediática en la que la literatura es espectáculo, los best-sellers son espectáculo de primera, y sus autores se vuelven parte del espectáculo. En este contexto era de esperar que surjan usos experimentales de la figura del autor, o curiosidades si se quiere, como el caso de Houellebecq, que, ficcionalizado en parte es uno de los principales personajes de su novela ‘La Carte et le territoire’ (2010). ______________________________________________________________________________
English Abstract: In a media-intensive culture in which literature becomes a spectacle, best-sellers are prime-time spectacle, and their authors become part of the spectacle. In this context it is to be expected that experimental uses of the author-figure will appear, as is the case of Michel Houellebecq, partly fictionalized as one of the main characters of his novel ‘La Carte et le territoire’ (2010).