The study investigated the effects of Korean cultural products – namely drama,
popular music, and celebrity – on Malaysian metrosexuals’ attitudes to Korean
grooming products and also their consumption behaviour. In this study, we
developed a conceptual model depicting the relationships of critical variables
deduced from the Cultural Diamo…[Read more]

In recent years, we have witnessed an increase in the spaces for content written
by audiences in the news media and the growing integration of such material in
areas that had been reserved for news professionals until now. And, without a
doubt, political issues have been one of the ones that have generated the most
debate on the networks. And,…[Read more]

The present paper aims to highlight the linguistic tools and techniques used
in the language of advertisements. The study becomes significant as the language used
in the advertisements is purposely and deliberately created. The deliberate use of
language makes the advertisements eye-catching and gets the attention of its viewers.
This study…[Read more]

This paper investigates the popularity of Christian videos among born-again
Christians in Enugu, Nigeria. This study is anchored on the theoretical foundations of
reception analysis. Following a qualitative research design, the research adopted a threestage research method, namely, qualitative content analysis, focus group interviews, and…[Read more]

The interaction between science and technology is highly relevant in recent times of
global crisis accompanied by the revision of the ideological principles of universal culture.
Modern technological advances and their broader application in human activities naturally lead
to the formation of technical complexes. The growth of these complexes…[Read more]

The article aims to study the problem of the peculiarities of the communicative
functions of interrogative sentences. The relevance of the problem is connected
with the rich pragmatic fullness of these linguistic units. The issue of
communicative functions of interrogative sentences was considered from the
theory of speech acts, in which they…[Read more]

The article discusses the problem of identifying a global intercultural discourse
of communication participants, characterizes its parameters, and reviews
strategies for its actualization. The purpose of the article is to build and justify
a model of this discourse. The methods used in work include discourse analysis,
modeling method…[Read more]

The article discusses the linear cohesion regularities of the blogger’s initiating
message and the respondent’s subsequent reaction, which in the process of
forming the integral text replace each other based upon the relay principle.
Special attention is paid to the cohesive frames, which are treated as the relay
structures, revealing the sta…[Read more]

The cultivation of political fears of the state and radical change of attitudes in
the minds of people is possible in certain socio-political and economic
conditions and massive propaganda in the mass media. The concept of political
fear is insufficiently studied in psycholinguistics. This article is dedicated to
exploring the political fears…[Read more]

This paper examines the framing of Kashmir conflict in the editorials of three
PakistaniEnglish newspapers, The Nation, The Nation, and Dawn during dictatorial
(Musharraf regime, 2005-2007) and the democratic regime (Zardari regime (2008-
2010). It argues that in case of conflict press conforms to the government policies,
change in governments…[Read more]

Was Swift correct that “reasoning will never make a man correct an ill opinion, which by reasoning he never acquired” (Letter to a Young Gentleman)? If so, what recourse is there to change attitudes especially among those who continue to fervently believe unjustified claims and act upon them in a way that affects other people? I will answer the…[Read more]

According to Manuel Davenport, “The best humorists–Mark Twain, Will Rogers, Bob Hope, and Mort Sahl–share [a] mixture of detachment and desire, eagerness to believe, and irreverence concerning the possibility of certainty. And when they become serious about their convictions–as Twain did about colonialism…they cease to be humorous”. I agree…[Read more]

This chapter will focus on the overlap and benefits of a humorous and philosophical attitude toward the world and our place in it. The first part of this chapter’s title borrows from Kierkegaard and before him the Christian apologist Turtullian, who once quipped about the central contradictory tenets of Christianity, in putatively ironic f…[Read more]

The discovery of mirror neurons in both primates and humans has led to an enormous amount of research and speculation as to how conscious beings are able to interact so effortlessly among one another. Mirror neurons might provide an embodied basis for passive synthesis and the eventual process of further communalization through empathy, as…[Read more]

I argue that the overt subjugation in the system of American slavery and its subsequent effects offer a case study for an existentialist analysis of freedom, oppression and humor. Concentrating on the writings and experiences of Frederick Douglass and the existentialists Simone De Beauvoir and Lewis Gordon, I investigate how the concepts of…[Read more]

In the first part of this paper, I will briefly introduce the concept of incongruity and its relation to humor and seriousness, connecting the ideas of Arthur Schopenhauer and the contemporary work of John Morreall. I will reveal some of the relations between Schopenhauer’s notion of “seriousness” and the existentialists such as Jean Paul Sartr…[Read more]

In this paper I borrow from Maria Lugones’ work on playful ” world-traveling ” and W.E.B. Du Bois’ notion of ” double consciousness ” to make the case that humor can facilitate an openness and cooperative attitude among an otherwise closed, even adversarial audience. I focus on what I call ” subversive ” humor, that which is employed by or on…[Read more]

The majority of philosophers of religion, at least since Plantinga’s reply to Mackie’s logical problem of evil, agree that it is logically possible for an omnibenevolent, omniscient, and omnipotent God to exist who permits some of the evils we see in the actual world. This is conceivable essentially because of the possible world known as heaven.…[Read more]

This paper begins by taking seriously former slave and abolitionist Frederick Douglass’ response in his What to the Slave is the Fourth of July? to systematic violence and oppression. He claims that direct argumentation is not the ideal mode of resistance to oppression: ” At a time like this, scorching irony, not convincing argument, is needed.” I…[Read more]

This paper investigates the relationships between forms of humor that conjure up possible worlds and real-world social critiques. The first part of the paper will argue that subversive humor, which is from or on behalf of historically and continually marginalized communities, constitutes a kind of aesthetic experience that can elicit enjoyment…[Read more]