Learn about the successes and challenges experienced by the University of Florida Libraries when they became a client for a public relations campaigns course, and tasked students with developing a campaign that focused on not the physical library space, but on the role of librarians as a valuable student resource.

The purpose of this study is to analyze the effectiveness of an academic library’s public relations (PR) and marketing strategies designed to promote library subject specialists to undergraduate students. One of the core issues librarians face is that many students do not necessarily know what a librarian does, nor how they can help them. To r…[Read more]

This chapter describes an effort at the University of Florida to address the needs of graduate students and broaden library offerings to this constituency. First, we outline the development and implementation of this library program, the Graduate Student Research Series, which was created to provide more thorough, holistic research assistance to…[Read more]

At the end of the nineteenth century, illustrations played a crucial role in the history of books and literature. Debates were raging over the role of images in relation to texts: should they be decorative, without any connection to the text, as the writer and painter Maurice Denis argued in 1890 in the review Art et critique? Or should the…[Read more]

William S. Burroughs Cutting Up the Century is the definitive book on Burroughs’ overarching cut-up project and its relevance to the American twentieth century. Burroughs’s Nova Trilogy (The Soft Machine, Nova Express, and The Ticket That Exploded) remains the best-known of his textual cut-up creations, but he committed more than a decade of his…[Read more]