This research work is an investigation into the reception of anti-smoking advertisements
that make use of “fear appeals”. The objective of the research is to bring audience
perceptions, interpretations and making sense processes of such advertising campaigns to
the limelight. Instead of measuring effects or effectiveness of anti-smoking mes…[Read more]

Russian Abstract: В статье рассматриваются авторские отступления на тему гидрографии Черного моря (Понт Эвксинский) в четвертой книге Всеобщей истории Полибия. Наблюдения греческого историка за влиянием длительного воздействия рек и морских течений на геологические трансформации рельефа сделали его предвестником геологической теории униформиз…[Read more]

This study examined the communication avenues for combating breast cancer in Orba, a rural community of Enugu State, Nigeria. To accomplish this goal, 200 women from the community were sampled. The results revealed that 87% of the respondents were aware of media messages on breast cancer; however, 74.5% and 65% respectively, claimed that they had…[Read more]

Representation, primarily understood as ‘presence’ or ‘appearance’ with an implied
visual component, is a critical concept in the cultural milieu. Conceived as images,
performances, and imitations, representations propagate through various media:
films, television, photographs, advertisements, and other forms of popular culture.
As such, r…[Read more]

The earliest medical descriptions of anorexia occurred in 1689 with Richard
Morton’s Phthisiologia, Or, A Treatise of Consumptions, however, it took another
century for medical science to accept anorexia nervosa as a medical condition.
Later on, it was Hilde Bruch who initiated the first public discussion on anorexia
in the latter half of t…[Read more]

This study examined such issues as social media in personality development
and their influence on the development of public activism among young people.
We also estimate the efficiency that various forms of information exchange
have (shared or anonymous). The empirical base of the research includes
sociological surveys held in Kazakhstan. We…[Read more]

El lugar de importancia en la historia de la cultura hispánica medieval que ocupan los Claros varones de Castilla (BETA texid 1714) es absolutamente indiscutible. Su autor, Fernando de Pulgar, desde su evidente y marcado “pensamiento literario forjado en el tránsito de la Castilla enriqueña a la isabelina”, es considerado por muchos como el más…[Read more]

This article describes how the Polish intellectuals G.E. Groddeck (1763–1825) and Joachim Lelewel (1786–1861) referenced and analysed events connected with the fall of Athens in the Peloponnesian War. It aims to show how treatments of ancient Athens changed after 1795, when the Polish–Lithuanian Commonwealth ceased to be an independent count…[Read more]

This chapter examines the use of vegetal analogy in late Renaissance physiology through the case of the German physician Daniel Sennert (1572–1637). It is centered on Sennert’s explanation of generation, in particular the transmission of life through the vegetative soul within the seed, as developed in his early works on medicine and alchemy, the…[Read more]

Philology haunts the humanities, through both its defendants and its detractors. This article examines the construction of philology as the premier science of the long nineteenth century in Europe. It aims to bring the history of philology up to date by taking it seriously as a science and giving it the kind of treatment that has dominated the…[Read more]

Philology haunts the humanities, through both its defendants and its detractors. This article examines the construction of philology as the premier science of the long nineteenth century in Europe. It aims to bring the history of philology up to date by taking it seriously as a science and giving it the kind of treatment that has dominated the…[Read more]

Medicine has long framed race relations in the Caribbean-that basin where African and European cultures have met from the beginning of the Colonial Period to the twentieth century. Whether Sir Hans Sloane, founder of the British Museum and President of the Royal Society of London, who as a physician wrote about African medical beliefs and…[Read more]

Gonzalo Fernós Maldonado (1887-1966) fue uno de los arquitectos más destacados en Puerto Rico durante las primeras dïcadas del siglo XX, cuyos logros y habilidades lamentablemente han quedado en el olvido colectivo. Este libro, escrito por su nieto, trata de resucitar la historia de su vida en un momento histórico muy diferente al con…[Read more]

The Pan-American Scientific Congresses ushered a new scientific era in Latin America. Bringing together scientists, engineers, and medical researchers from both South and North America, they facilitated the exchange of ideas between the two regions at the beginning of the twentieth century. Nobel Prize thinkers such as Albert Michelson and others,…[Read more]

Science and democracy are two of the most cherished values of Western Civilization, so much so that they are often associated with each other. With science, it is held, comes democracy. But, will democracy necessarily blossom with the seed of science? Inversely, does the collapse of the Arecibo Observatory on December 1, 2020 represent a predictor…[Read more]

When the same $9 billion allocated to a nation’s annual budget (Puerto Rico 2015) is spent on a single scientific instrument (Hubble telescope) or to administer a single scientific facility for a year (CERN), we might presume that science is today a monolithic enterprise, akin to what the pyramids of Ancient Egypt had been in their day. Yet when…[Read more]

Los Congresos Científicos Pan-Americanos abrieron una nueva época de intercambio científico no solamente dentro de los pa?ses de América Latina sino entre estos y los Estados Unidos. Figuras importantes como Albert. A. Michelson, ganador del Premio Nobel en 1907, regularmente atendieron estas conferencias, así ayudando a difundir los últimos avanc…[Read more]

Biology and Ethics provides a historian’s perspective of the attempts to ground an ethics within a biological framework. Aside from its analysis of schools as social Darwinism, eugenics, and sociobiology, it attempts to evaluate their veracity using cases as Japan’s Unit 731, the Guatemala Syphilis study, and others. In spite of the much disputed…[Read more]

Over the past year, artists, doctors, medical professionals, and international agencies such as the World Health Organisation have been using comics to communicate the risks of the SARS-CoV2 virus. The visual economy and a near-universal language of lines, balloons, and panels in comics makes them well suited to disseminate epidemic-related…[Read more]