• This paper examines different reasons why female students at Kuwait University
    use Instagram. It also explores the different gratifications that students receive
    through using Instagram. The current survey targeted eight hundred and six
    randomly chosen female undergraduate students. Results found that acceptance
    from others, a desire to stay informed, meeting new friends, passing time, and
    escapism from reality are possible reasons to use Instagram. The study shows
    that many of these variables are considered as strong reasons for using this
    platform. Sharing photos with friends was the dominant gratification recognized
    from using Instagram.