Libertarias (1996) and Land and Freedom (1995) explore the complex situation
of women militia during the Spanish Civil War. A queer reading of the female
body in these films highlights wartime female masculinity (Halberstam) and
female solidarity. In renegotiating worn expectations of sexuality and gender,
the films question and ultimately…[Read more]

The study posits a twelve pronged formulation of indices to measure the over coverage and
under coverage of the Indian states and union territories by newspapers on socio-economic,
demographical and political aspects. Union territories (UT), mainly Delhi and Chandigarh
were unjustifiably favoured on all twelve counts which clearly points out…[Read more]

This paper examines the dynamics of access and exclusion in children’s Internet use, in
both private and public school spaces and interrogates the role of socioeconomic and
demographic predictors as well as the schooling system in shaping Internet habits. More
specifically, it explores the nature of Internet use by primary school children, m…[Read more]

Patriotism and national unity have become favorite brand positioning propositions for
advertisers in India. The paper explores the reasons behind the popularity of these patriotic
themes that also embrace notions of nationhood, communal harmony and national unity in
commercials and public service advertisements. While these patriotic themes…[Read more]

Social media has altered the design of modern society. It has changed the way people lived
and worked. Though no profession or industry is left untouched by the communication
revolution stirred by social media, yet communication professionals bore maximum impact.
This paper analyzed the usage and perception of public relation (PR) professionals…[Read more]

Ethnicity has become a key interest of advertisers in diverse societies. Contrary to the
popular argument that ethnic identities are threatened by the intensified influence of media
and consumer culture, they have become the core sites of representation and reproduction
of ethnic identities. It is arguable that in today’s (mass) mediated s…[Read more]

Ethnicity has become a key interest of advertisers in diverse societies. Contrary to the
popular argument that ethnic identities are threatened by the intensified influence of media
and consumer culture, they have become the core sites of representation and reproduction
of ethnic identities. It is arguable that in today’s (mass) mediated s…[Read more]

This survey focuses on how the people in Sabah perceived Malaysia’s governmental public
relations practice and their perception of the government based upon it. It includes how the
different types of mass media and its content that they expose themselves to have influence
their image of the nation administration as well as its policies and i…[Read more]

The traditional lines between journalism and public relations are now intertwined and public
relations practitioners have an influential role on the content consumers see every day in
newspapers and on news broadcasts. This survey looked at video news releases and their
implications about journalists’ ethics, integrity, independence and c…[Read more]

Our study compared the use of fear messages on Facebook by Barack Obama and Mitt
Romney during the 2012 U.S. presidential elections. Results show that written fear messages
embedded in photographs posted on Facebook by both candidates affected the degree to
which those photographs were shared. More specifically, photographs containing…[Read more]

El estudio de la participación en la producción televisiva local contempla las acciones que se efectúan como parte del proceso y los condicionamientos que inciden en la realización de la actividad. En la relación productores-audiencias se sustentan asimetrías a partir de la condición de los sujetos en la realización de la actividad. El vertica…[Read more]

India witnessed a revolution in the television communication landscape following the
shift in the economic policies in 1991. This analytical study looks into the changes and
additions in the functions performed by mass communication using television medium
before and after the implementation of liberalization policies in India. Tables…[Read more]

India witnessed a revolution in the television communication landscape following the
shift in the economic policies in 1991. This analytical study looks into the changes and
additions in the functions performed by mass communication using television medium
before and after the implementation of liberalization policies in India. Tables…[Read more]

Every day media is interpreting the space with a new name, identity and representation.
The media discourse shaped in such extent that the identity of a space is deflecting from
original and existing together with new name both together as well. The constructed
identity and existing identity of the region is shaped in such an extent that the…[Read more]

From its Delhi moorings in the late 1950’s till date, the Indian television has gone through steady
evolution marked by phases of silent or radical revolution. Born with a political agenda of national
reconstruction and turning out to be an ideological hegemony, its course has been redefined by
absorbing transnational media participation and t…[Read more]

From its Delhi moorings in the late 1950’s till date, the Indian television has gone through steady
evolution marked by phases of silent or radical revolution. Born with a political agenda of national
reconstruction and turning out to be an ideological hegemony, its course has been redefined by
absorbing transnational media participation and t…[Read more]

This study discussed the differences between Chinese youth film and American teen film through the
perspective on cultural foundation. The authors argue that Confucianism was an alternative that greatly
affects the depiction of young characters and the causal relationship of morality and fate of the
characters in films. The objective of such a…[Read more]

This study discussed the differences between Chinese youth film and American teen film through the
perspective on cultural foundation. The authors argue that Confucianism was an alternative that greatly
affects the depiction of young characters and the causal relationship of morality and fate of the
characters in films. The objective of such a…[Read more]

Television is known to be a powerful provoker and circulator of meanings. The attempt in this article
is to read the discursive elements of female soap opera protagonists and find out if they are idealised
partly as religious devotees in their whole existence. Wars of production and re-enforcement of
meanings are often waged in media space.…[Read more]

The current study examines the effect of emotional contents in television advertising on the rural
women and how they understand and react towards these advertisements. The study further leads
us to the issues of cognitive behaviour of rural women after the advertisement has influenced their
emotional corridor. For this study 167 women are…[Read more]