The purpose of this article was to examine the perception of the audience regarding
the portrayal of women in Indian TV advertisements and the perception difference
among them on the basis of their gender. 125 young adults comprising of 63 males
and 62 females were selected randomly as the sample for the study. Primary data
was collected…[Read more]

The purpose of this article was to examine the perception of the audience regarding
the portrayal of women in Indian TV advertisements and the perception difference
among them on the basis of their gender. 125 young adults comprising of 63 males
and 62 females were selected randomly as the sample for the study. Primary data
was collected…[Read more]

This article describes the context that the city of Chihuahua, Mexico witnessed
during the years 2007-2012 regarding the war that took place between the Mexican
government and organized crime groups; centering the analysis on the particular
role that the different types of newspapers (digital and printed) played on
informing the violence that…[Read more]

This article describes the context that the city of Chihuahua, Mexico witnessed
during the years 2007-2012 regarding the war that took place between the Mexican
government and organized crime groups; centering the analysis on the particular
role that the different types of newspapers (digital and printed) played on
informing the violence that…[Read more]

The potential to reach out to large mass of people in considerably shorter periods
of time, though resulted in acceleration of news production, it also paved way to
a sudden boom in circulation of fake news. The attempt made here is to understand
the various factors that influence the propagation of fake news. With the assistance
of an online…[Read more]

While the Internet and multimedia applications have made it easy to produce and
spread media, they have also made it possible to distribute fake news to masses.
With over 200 million active users in India and growing, WhatsApp’s reach and
features make it a top choice to spread fake news. This not only influences public
opinion in India but…[Read more]

The northeastern state of Assam in India has witnessed long years of armed
conflict waged by the ULFA and other militant outfits against the Indian state, and
intermittent identity struggles by different ethnic groups and communities
demanding greater autonomy and constitutionally guaranteed privileges. The 2000s
political landscape of Assam…[Read more]

The emergence of new media technologies has redefined how people, particularly
the youth, are exposed to the news. Social networking sites (SNS), in particular,
have widely changed the manner in which news is consumed. SNS platforms have
emerged as news sources where people engage in several activities such as
sharing, commenting and…[Read more]

In his acceptance speech for the Republican nomination to be President of the
United States, Donald J. Trump presented the audience with a stark world of good
vs. evil, chaos vs. stability. We use Burke’s concept good terms and evil terms to
rhetorically analyze the acceptance speech. While Trump used specific references
to real events in his…[Read more]

A participative and representative democracy like that of India cannot deny media’s
significant role in strengthening its democratic fabric. However, while media has
offered a huge platform for creating awareness, educating and sensitising people,
the quality of knowledge disseminated, the kind of awareness created, the way of
connecting with…[Read more]

The paper deals with the problems and prospects for the development of television
broadcasting in the Republic of Kazakhstan in the context of the information society.
The author suggests the mechanisms for controlling and forecasting socially
responsible television and discovers its role in democratic modernization of
society. The paper…[Read more]

The paper deals with the problems and prospects for the development of television
broadcasting in the Republic of Kazakhstan in the context of the information society.
The author suggests the mechanisms for controlling and forecasting socially
responsible television and discovers its role in democratic modernization of
society. The paper…[Read more]

With the introduction of the Internet, online news sites are encouraging ordinary
people to discuss and address their issues. Employing critical discourse analysis
approach, this paper analyses the discursive representation of news articles
published on tsheringtobgay.com. A critical discourse analysis of articles published
on the site reveals…[Read more]

Taking a selfie as a social phenomenon is a way that people try to feel better
about themselves. Selfies say us something important about the people who take
them, and then share them and offer useful insights into the uses of social media
in general. It seems that young Kuwaitis are obsessed with taking selfies. Young
Kuwaitis, especially…[Read more]

In South Asia, the public relations departments of the Indian and Pakistani
governments have been playing a critical role in the making of broadcast regulation
policies and enactment of media laws, which helped successive governments and
bureaucracies intervene in the business and functioning of the companies
providing electronic media…[Read more]

Across time, in a variety of forms and spaces -from homes and workplaces to
digital domains of social media- women have become victims of male dominance.
So also are the other vulnerable sections that suffer multi-layered abuse, and
endure sexual harassment in social media. Yet, this phenomenon is insufficiently
explored. Therefore, this…[Read more]

The main focus of this study was to assess the perception and practice of public
relations by municipality employees in Ethiopia. This study used mixed method of
research approach (qualitative and quantitative). Purposive sampling was applied
to collect data from 45 employees of the various municipalities from the 11 zones
in Ethiopia.…[Read more]

The role of television in the development of information society culture in
Kazakhstan has been examined in the article. The features of the functioning of
private television in relation to the state have been analyzed. It has been
determined that the comprehensive state policy in this area is an important factor
in the successful…[Read more]

Spanish abstract: Lectura psicoanalítica de la película ‘Black Swan’ (Darren Aronofsky, 2010), con algunas observaciones relacionadas sobre su gestión del sistema de estrellato de Hollywood, y una comparación de la misma con otro ejercicio de ‘psicótica’ fílmica en ‘Spiderman 3) (Sam Raimi, 2007) _____…[Read more]

This study explores how sports media entertains audiences. A survey found that
sports media provides both enjoyable experiences and meaningful experiences
for audiences. In doing so, this study illuminates how and why sports media
entertains audiences. Watching sports can be understood as a hedonic media
experience that is fun and pleasurable,…[Read more]