Las herramientas de publicación como Edition Visualization Technology (EVT) tienen la ventaja principal de facilitar y agilizar el proceso de publicación web de ediciones codificadas en XML/TEI. El editor puede actuar de manera autónoma y no precisa ser experto en desarrollo web, pues es suficiente descargar la herramienta, cambiar algunos pa…[Read more]

This paper, attempted to answer, how, in the age of totalizing mediated
communication, the role of a cultural expert (i.e. a person with knowledge and
competence for interpreting the cultural phenomena encountered by a non-reflexive
person in everyday life) is transformed. Terms ‘communicative capitalism’ and
‘digital labour’ were used in this…[Read more]

Uses and gratifications research helps in finding out how audience makes use of
mass media to gratify their needs. Media research can help both the industry and
the academia to map audience behaviour which is very much connected to various
factors such as geography, culture, education and socio-economic circumstances.
This research conducted…[Read more]

The guerrillas of the modern day marketing arena have been eyeing the innovative
strategies to promote their products. They aim to grab the maximum attention
with least amount the capital spent. This is what guerrilla marketing revolves
around. YouTube has evolved as one such platform. It is being used as a powerful
medium by the marketing…[Read more]

In the contemporary society, Facebook, WhatsApp, Twitter, and Instagram are not
merely words, but are synonymous to a person’s identity. Though the extensive use
of social media is capable of rendering a huge amount of benefits in terms of
ease of communication, lightening marketing reach and so on, the graver sides of
the same requires t…[Read more]

Hindi cinema has always been a better citation for Indian culture. Now it is an
accepted proof for the changing scenarios of modern India. The cinema has shaped
and portrayed Indian culture to the extent that the sixth art forms could ever
achieve. Hindi cinema has a great influence on common man who sees the different
symbols of daily life…[Read more]

The 1960s was a period of social change in countries around the world and in
hundreds of cities in the United States. We argue that music played a rhetorical
role in bringing a vast array of people together behind a wide range of issues. The
music of Bob Dylan unified people together, making Dylan a kind of prophet that
put into music the…[Read more]

India though being the birthplace of the ancient science of sex, it is really a matter
of shame that the post British India, considers it a taboo, to talk and discuss it in
the public. Like many other ancient scriptures and technologies that were all
initiated by India, but are now used and further developed by the western world,
India, in…[Read more]

The purpose of this article was to examine the perception of the audience regarding
the portrayal of women in Indian TV advertisements and the perception difference
among them on the basis of their gender. 125 young adults comprising of 63 males
and 62 females were selected randomly as the sample for the study. Primary data
was collected…[Read more]

This article describes the context that the city of Chihuahua, Mexico witnessed
during the years 2007-2012 regarding the war that took place between the Mexican
government and organized crime groups; centering the analysis on the particular
role that the different types of newspapers (digital and printed) played on
informing the violence that…[Read more]

The idea of being a pretty boy was hailed as a regional privileged male ideal in
Asia after the booming of Korean wave in late 1990s that saw Korean drama featuring
men that openly embrace both masculine and feminine traits. They were often
described as tall, possessing a slim feminine face, fashionable and romantic.
While the pretty boy image…[Read more]

This study aims at appropriating the social and print media construct and coverage
of human rights violations in the post Eelam war between Indian Tamil fishermen
and their conflict with Sri Lankan Navy in the Palk Bay. The alleged intrusion of the
Indian trawlers into the Sri Lankan water and the rebuttal by Sri Lankan Navy
leading to the…[Read more]

The potential to reach out to large mass of people in considerably shorter periods
of time, though resulted in acceleration of news production, it also paved way to
a sudden boom in circulation of fake news. The attempt made here is to understand
the various factors that influence the propagation of fake news. With the assistance
of an online…[Read more]

Fake news and its repercussions are now a global concern, especially in the wake
of the recent incidents that have shook the credibility of media, be it regional,
national or global. Media is now a web of propagandas and there are more views
then news. Three stories (Myanmar coup, Dimapur Lynching, and Grenfell Tower
fire) were taken as case…[Read more]

While the Internet and multimedia applications have made it easy to produce and
spread media, they have also made it possible to distribute fake news to masses.
With over 200 million active users in India and growing, WhatsApp’s reach and
features make it a top choice to spread fake news. This not only influences public
opinion in India but…[Read more]

This study is a comparative content analysis of news content of Aljazeera English
(AJE) and BBC News on China’s national political affairs in their online news
editions from 1 January 2013 to 31 December 2014 after the assumption of power by
Chinese president Xi Jinping. The study compares the patterns of news coverage
by two international…[Read more]

The idea of this study has been emerged from the importance of school press in
enriching and enhancing the educational press, and it also contributes in detecting
talents early. The researcher has conducted this study on a random sample of 360
students from intermediate school in Kuwait. The results have revealed that the
majority of students…[Read more]

This study investigates the perceptions of Gulf Cooperation Council (GCC) students
and professional journalists regarding the quality of curriculum and training
sessions that they received at the University and afterwards by looking at
curriculum, training sessions and practical programmes related to journalism
education, as well as the…[Read more]

The northeastern state of Assam in India has witnessed long years of armed
conflict waged by the ULFA and other militant outfits against the Indian state, and
intermittent identity struggles by different ethnic groups and communities
demanding greater autonomy and constitutionally guaranteed privileges. The 2000s
political landscape of Assam…[Read more]

The emergence of new media technologies has redefined how people, particularly
the youth, are exposed to the news. Social networking sites (SNS), in particular,
have widely changed the manner in which news is consumed. SNS platforms have
emerged as news sources where people engage in several activities such as
sharing, commenting and…[Read more]