This paper is an attempt to measure the impact of social media on the vanity level of
youngsters in India. An experimental research was conducted on a controlled group of 40
participants with an average age of 23 years. Netemeyer’s vanity scale was administered
on the participants and their vanity was measured. A month later, the participants i…[Read more]

As continued production and rendering of service is enabled, in this instance, through varying product range as it pertain mobile tele-communication, MTN in Nigeria is attempting to further its CSR bid through the “Who Wants to Be a Millionaire” programme. The need to evaluate its efficacy is premised on continued programming, participation and…[Read more]

Social media has not only transformed an individual’s interaction pattern but has also integrated into wide range of interests and practices of online users. This social network facilitates self construction, identity performance and social integration on one hand while mediating fake relationships, unethical practices and invading privacy on t…[Read more]

This paper uses the Winseck-Fuchs debate as a case study in assessing how value preferences shape definitions, predicate logic, and axiomatic reasoning, and in turn influence the analysis of institutions. The study identify and contrast the explanatory power behind different modes of institutional analysis often applied in the study of…[Read more]

Traditional and social media interplay in setting media agenda. Inter-medial agenda is still in the nascent state and is one of the most dynamic and uncontrolled phenomenon on the border between professional, staff-produced media and the mostly grassroots, user-generated content of social media. One of the crucial roles in the process of media…[Read more]

Bribery among journalists could be seen widely in many places but is a comparatively less
researched topic. It would be surprising for an average news consumer to know that the
sometimes news story he reads in print or views on television might be the product of a
bribe or some sort of incentive received by the journalist who covered that news.…[Read more]

Advertising is an important facet of marketing of a product or a company. The
marketers are using myriad ways to influence the consumers’ purchase behaviour.
One of the latest trends is advertising on social networking sites. This study is
an attempt to examine the beliefs, attitudes and responses towards
advertisements on social networking s…[Read more]

In contemporary era social media and mass movement are playing a crucial role
in global public sphere. Statistics shows that in the countries of Asian continent
active social media penetration is flourishing with times. The paper will attempt
to conduct an explanatory research by using analysis of Twitter Revolution (Iran),
Umbrella Revolution…[Read more]

Among the emerging economies, India is the most promising market for
Generation Y, because majority of Indian’s population belongs to this segment
(those born between 1980 and 2000). These individuals are tech-savvy and
extensively use mobile phones. This study aims to uncover the role of mobile
phone that has emerged along with the e…[Read more]

The retirement of Sachin Tendulkar, unarguably one of the greatest cricketers
the world has ever witnessed, was a major landmark in the recent history of
sport and generated a widespread media discourse across the world. This paper
analyses how differently Indian and foreign media engaged with this celebrity
discourse through a comparative…[Read more]

New media networks have led to a personalization of the political sphere as
affordances provided by the virtual space give precedence to the significance of
the ‘self ’ over the ‘masses’. Through this paper an attempt has been made to
understand how the LGBT community uses new media technologies to transcend
the boundaries of the traditi…[Read more]

This paper reflects an extensive and in-depth review of the literature on the
role of hyper-reality in our contemporary lives and its impact on our migratory
decisions. Hyper-reality is defined as the somewhat surreal ability to peer into
living rooms thousands of miles away using state-of-the-art communication
technology such as Skype…[Read more]

This paper is about how cybercafés in small and medium Asian towns highlight
new aspects of modernity. Especially in the context of Asian modernity, the
introduction of ICT-shaped social spaces in the form of cybercafés leads to
multiple conflicting rhetoric of empowerment and progress on the one hand,
and risk and moral degeneration on the o…[Read more]

“Out of Sorts: A Queer Crip in the Archive” analyzes the archive story of a queer, crip, wheelchair-using researcher at a U.S. archive. The article considers the archive as a material site where disability studies and disability history are practised; crip time and crip knowledge; the experience of feeling out of sorts; and the tension between the…[Read more]

With the rise of populism, both in American and European politics, one question
seems to circulate on a regular basis. Are voters, particularly American voters,
being conned by false promises and needless fear mongering?

Riots broke out in Ferguson, Missouri (USA) after a white police officer shot and
killed a black citizen of Ferguson. We explain how a breakdown of popular
sovereignty in Ferguson contributed to the preexisting hostility in Ferguson. The
rhetorical appeal of “Black Lives Matter” will hopefully lead to the restoration
of a democratic municipal…[Read more]

This paper theorizes a model for the representation of risks in online news media.
Its practicability is demonstrated using Malaysian alternative online newspapers.
Anxiety and uncertainty about a risk event are naturally rooted in discourse and
count as discursive event because they appear on the discourse planes of politics
and the media…[Read more]

The study was aimed at ascertaining the level at which broadcast journalists in
South-East Nigeria deploy the social media in news gathering and transmission.
The survey research method was used while the questionnaire served as the
measuring instrument. The entire 867 broadcast journalists in the South-East
geopolitical zone of Nigeria…[Read more]

In 2014, the MH370, MH17 and QZ8501 flight crash tragedies become a viral issue
and attract the attentions of media and stakeholders, globally, and raise many
crises to the airlines companies, respectively, including the risk of losing their
stakeholders’ trust. The study is to identify the crises management approaches
used for the tragedies…[Read more]

It is trivially true that comedians make jokes and thus are not serious; they are “just playing.” But watching Louis CK, especially his performances in Chewed Up, Shameless, and Hilarious, it is evident that he has more in mind than simply getting his audience to frivolously guffaw. I will make the case that this is so given the content of som…[Read more]