Corporate social responsibility (CSR) is a pillar for any organization to portray the positive reputation of the organization to the public. The image and commitment of CSR initiatives reflect the corporate brand of the organization. This study aims to have a better understanding of brand and CSR from the role of public relations practitioner…[Read more]

In an era of rapid economic transformations and attendant anxieties, the quest for sustainable development has been a major discursive engagement. This article uses three case studies to discuss how electronic media promotes the discourse of ecological entrepreneurship (EE). Three case studies are undertaken: (i) The UN’s new media engagement, (…[Read more]

The Facebook platform is ahead of other social networks in Tunisia in terms of some registered users and is characterized by extensive use, especially among young people aged 18 to 30. To better understand how these young people use this communication tool, this study proposed a reflection on social representations of friendship offline and online…[Read more]

The script of The Crucible is built on a structure of binary oppositions, particularly good vs. evil and stability vs. chaos. Revealing the structure deconstructs the binary oppositions and explains how the play challenges audiences to reconsider what they understand about good and evil in their contemporary times.

Social Media has seen significant growth in variety and number of participants throughout the years; to the extent that it became part of the household itself. The heavy and unhealthy reliance on Social Media and the Internet in its entirety amongst UAE families, however, has created a noticeable void in the lack of communication between its…[Read more]

The blogs are a fixture in today’s media industry, growing in number and influence in mass media discourse. Its technical structure provides the possibility of a complete bringing into force of the right to communicate, including the right to report and the right to receive information. The literature review investigated the blog features, the w…[Read more]

Fairness industry is a multi-billion business endorsing the notion that being ‘fair’
is beautiful and being ‘dusky’ is always risky. This article explores how the
advertising of fairness cream belittles the existence of women in India. Focusing
on the promotion of whitening brands as a case study, the authors bring out the
co…[Read more]

This article analyses the discussion of nationality and ethnicity on a Bhutanese
citizen journalism site which is particularly used by members of the Lhotshampa
ethnic group. Many of the citizen journalists are based outside Bhutan, either in
refugee camps in Nepal or as part of a worldwide diaspora. Writers on the site
tackle issues relating…[Read more]

The study examines the discourse of ISIS propaganda during its rise and dispersion
periods, to conclude its ability to convince, when it is devoid of power, compared
with its speech that was at the rising of the organization. The study’s methodology
based mainly on Teun A. van Dijk’s and Norman Fairclough’s approaches to Criti…[Read more]

Job Satisfaction studies, especially in the field of Organization research, have
traditionally been looked at as a measure of motivation and environmental factors.
Factors of burnout related to emotional exhaustion, depersonalization, and
personal accomplishment and its different variants have also been related to
diverse conceptualizations of…[Read more]

This paper examines different reasons why female students at Kuwait University
use Instagram. It also explores the different gratifications that students receive
through using Instagram. The current survey targeted eight hundred and six
randomly chosen female undergraduate students. Results found that acceptance
from others, a desire to stay…[Read more]

The paper analyses media consumption in Russia and media business strategies.
The authors describe the media environment and identify the central trends typical
of the transition to digital communication in society. The research approach implies
evaluating the volume and distinguishing features of information consumption
using the main media…[Read more]

Cinema for social change is not a new approach. Odia cinema, earlier known as
Oriya cinema, has been intrinsically connected to the essence of Odia language
and culture in the Indian state of Odisha. Since the inception of Odia cinema, it
has been endeavoring to send social messages by employing visual
communication for social change and…[Read more]

The Presidential Elections in the United States have always remained the focus of
attention for public and media. By playing the role of watchdog in the American
society, mass media looks keenly and deeply on the policies, personal life, and
character of Presidential Candidates during Presidential Elections of the country.
The study examines…[Read more]

This study examined users’ attitudes and opinions of using augmented reality
technology in comparison to other non-augmented reality technologies. Broadly,
there were differences between users when using different devices. These
differences help shed light onto the process of implementation of such new
technologies in various sports s…[Read more]

Health and beauty have been proposed as mutually inclusive physical and
psychological constructs, mediated by one’s own personal emotional and spiritual
state of well-being. While it has been widely accepted that health and beauty are
interrelated in the sense that beauty reflects one’s inner health, there has been a
worrying trend in whi…[Read more]

This paper aims to provide an in-depth investigation of the role of social media
images in conveying the meaning of “power” and “empowerment” in public antiviolence campaigns that aim to empower women in the Middle East. The research
raises three qualitative questions of the way anti-violence adverts have represented
Arab women in the social…[Read more]

This discussion paper argues for the need of a new theory, moving away from the
binary applications of public interest or Pigouvian theory and public choice theory.
The growth of media is outlined, and the complexity of the Indian mediascape is
presented as part of the discussion. The cross-media ownership patterns, political
ownership or…[Read more]

Representation, primarily understood as ‘presence’ or ‘appearance’ with an implied
visual component, is a critical concept in the cultural milieu. Conceived as images,
performances, and imitations, representations propagate through various media:
films, television, photographs, advertisements, and other forms of popular culture.
As such, r…[Read more]

This study attempted to understand youth’s social media following during natural
disasters. It investigated Malaysian youth’s perception about the importance of
immediacy, trust, and accuracy of social media news and information during
natural disasters. This study found that youth prefer to consume social media
news and information during nat…[Read more]