The “civility crisis” has been a big concern in the U.S. and abroad at least since the 1990s. Evidence suggested that uncivil attacks in political discourse have a negative impact on political trust. Administering an online survey with an experiment embedded in it, the study seeks to find out whether source and uncivil commentary in a news sto…[Read more]

The “civility crisis” has been a big concern in the U.S. and abroad at least since the 1990s. Evidence suggested that uncivil attacks in political discourse have a negative impact on political trust. Administering an online survey with an experiment embedded in it, the study seeks to find out whether source and uncivil commentary in a news sto…[Read more]

The current article explores the image of success in the contemporary business environment, embedded in organizational settings as the “exponential organizations”. The essence of exponential human resource management is outlined based on critical review of the continuum of revolutions (evolution) in this functional sphere in business org…[Read more]

This paper, attempted to answer, how, in the age of totalizing mediated
communication, the role of a cultural expert (i.e. a person with knowledge and
competence for interpreting the cultural phenomena encountered by a non-reflexive
person in everyday life) is transformed. Terms ‘communicative capitalism’ and
‘digital labour’ were used in this…[Read more]

This paper, attempted to answer, how, in the age of totalizing mediated
communication, the role of a cultural expert (i.e. a person with knowledge and
competence for interpreting the cultural phenomena encountered by a non-reflexive
person in everyday life) is transformed. Terms ‘communicative capitalism’ and
‘digital labour’ were used in this…[Read more]

Uses and gratifications research helps in finding out how audience makes use of
mass media to gratify their needs. Media research can help both the industry and
the academia to map audience behaviour which is very much connected to various
factors such as geography, culture, education and socio-economic circumstances.
This research conducted…[Read more]

Uses and gratifications research helps in finding out how audience makes use of
mass media to gratify their needs. Media research can help both the industry and
the academia to map audience behaviour which is very much connected to various
factors such as geography, culture, education and socio-economic circumstances.
This research conducted…[Read more]

The guerrillas of the modern day marketing arena have been eyeing the innovative
strategies to promote their products. They aim to grab the maximum attention
with least amount the capital spent. This is what guerrilla marketing revolves
around. YouTube has evolved as one such platform. It is being used as a powerful
medium by the marketing…[Read more]

The guerrillas of the modern day marketing arena have been eyeing the innovative
strategies to promote their products. They aim to grab the maximum attention
with least amount the capital spent. This is what guerrilla marketing revolves
around. YouTube has evolved as one such platform. It is being used as a powerful
medium by the marketing…[Read more]

In the contemporary society, Facebook, WhatsApp, Twitter, and Instagram are not
merely words, but are synonymous to a person’s identity. Though the extensive use
of social media is capable of rendering a huge amount of benefits in terms of
ease of communication, lightening marketing reach and so on, the graver sides of
the same requires t…[Read more]

In the contemporary society, Facebook, WhatsApp, Twitter, and Instagram are not
merely words, but are synonymous to a person’s identity. Though the extensive use
of social media is capable of rendering a huge amount of benefits in terms of
ease of communication, lightening marketing reach and so on, the graver sides of
the same requires t…[Read more]

Hindi cinema has always been a better citation for Indian culture. Now it is an
accepted proof for the changing scenarios of modern India. The cinema has shaped
and portrayed Indian culture to the extent that the sixth art forms could ever
achieve. Hindi cinema has a great influence on common man who sees the different
symbols of daily life…[Read more]

Literary multilingualism has been dexterously used by the Indian English writers to
reflect the cultural and behavioral style of the characters and make the setting
realistic. The paper attempts to identify and analyze the kinds of literary techniques
used in Indian English fiction and how through the use of these techniques, the
writers have…[Read more]

Literary multilingualism has been dexterously used by the Indian English writers to
reflect the cultural and behavioral style of the characters and make the setting
realistic. The paper attempts to identify and analyze the kinds of literary techniques
used in Indian English fiction and how through the use of these techniques, the
writers have…[Read more]

The 1960s was a period of social change in countries around the world and in
hundreds of cities in the United States. We argue that music played a rhetorical
role in bringing a vast array of people together behind a wide range of issues. The
music of Bob Dylan unified people together, making Dylan a kind of prophet that
put into music the…[Read more]

India though being the birthplace of the ancient science of sex, it is really a matter
of shame that the post British India, considers it a taboo, to talk and discuss it in
the public. Like many other ancient scriptures and technologies that were all
initiated by India, but are now used and further developed by the western world,
India, in…[Read more]

The purpose of this article was to examine the perception of the audience regarding
the portrayal of women in Indian TV advertisements and the perception difference
among them on the basis of their gender. 125 young adults comprising of 63 males
and 62 females were selected randomly as the sample for the study. Primary data
was collected…[Read more]

This article describes the context that the city of Chihuahua, Mexico witnessed
during the years 2007-2012 regarding the war that took place between the Mexican
government and organized crime groups; centering the analysis on the particular
role that the different types of newspapers (digital and printed) played on
informing the violence that…[Read more]

This study examines the significance and the favorability of brand placements in
Indian film industry (Bollywood) movies that would generate revenues and reduce
the risk of production costs for the decision makers (film production houses). A
theoretical model built on Cue utilization theory is used to assess the number of
brand placements in…[Read more]

This study examines the significance and the favorability of brand placements in
Indian film industry (Bollywood) movies that would generate revenues and reduce
the risk of production costs for the decision makers (film production houses). A
theoretical model built on Cue utilization theory is used to assess the number of
brand placements in…[Read more]