The study was carried out on Cox’s Bazar sea beach area, the world longest sea beach and the tourist capital of Bangladesh. The purpose of the present study is to investigate the tourists’ perception towards various facilities and services at Cox’s Bazar sea beach as a tourists’ destination. The study was based on primary as well as seconda…[Read more]

The study was carried out on Cox’s Bazar sea beach area, the world longest sea beach and the tourist capital of Bangladesh. The purpose of the present study is to investigate the tourists’ perception towards various facilities and services at Cox’s Bazar sea beach as a tourists’ destination. The study was based on primary as well as seconda…[Read more]

Research work has been done on how to create a brand supporting behaviour but most of the time the existing insights have generally stemmed from research with management, brand practitioner’s and even consumers’ perspectives. Very little has been done to research the employees’ perception towards internal branding and to compare the view of the m…[Read more]

Research work has been done on how to create a brand supporting behaviour but most of the time the existing insights have generally stemmed from research with management, brand practitioner’s and even consumers’ perspectives. Very little has been done to research the employees’ perception towards internal branding and to compare the view of the m…[Read more]

This paper aims at investigating the interrelation between brand image and brand loyalty in case of measuring brand equity of Islami Bank Bangladesh Ltd. Brand Image (BI) and Brand Loyalty (BL) have been considered as the most attributing features of Brand Equity. Handful of researches have resulted these two as primary factor (Latent Variable) of…[Read more]

This paper aims at investigating the interrelation between brand image and brand loyalty in case of measuring brand equity of Islami Bank Bangladesh Ltd. Brand Image (BI) and Brand Loyalty (BL) have been considered as the most attributing features of Brand Equity. Handful of researches have resulted these two as primary factor (Latent Variable) of…[Read more]

This paper aims to examine public relation practices in Bangladesh, weighing its ethical implications from an Islamic perspective and investigates whether it comply with Islam’s ethical specifications to facilitate Muslim Marketer’s thoughts and practices. The paper uses Qur’an (Chapter 3, Verse 103) as a theoretical framework to critically evalu…[Read more]

This paper aims to examine public relation practices in Bangladesh, weighing its ethical implications from an Islamic perspective and investigates whether it comply with Islam’s ethical specifications to facilitate Muslim Marketer’s thoughts and practices. The paper uses Qur’an (Chapter 3, Verse 103) as a theoretical framework to critically evalu…[Read more]

This paper aims to examine public relation practices in Bangladesh, weighing its ethical implications from an Islamic perspective and investigates whether it comply with Islam’s ethical specifications to facilitate Muslim Marketer’s thoughts and practices. The paper uses Qur’an (Chapter 3, Verse 103) as a theoretical framework to critically evalu…[Read more]

Recently a word ‘Nation Branding’ or ‘Branding Bangladesh’ is practiced a lot. A nation brand is the total sum of all perceptions of a nation in the mind of international stakeholders which may contain some of the following elements: people, place, culture, language, history, food, fashion, famous faces (celebrities), global brands, etc. The way…[Read more]

Recently a word ‘Nation Branding’ or ‘Branding Bangladesh’ is practiced a lot. A nation brand is the total sum of all perceptions of a nation in the mind of international stakeholders which may contain some of the following elements: people, place, culture, language, history, food, fashion, famous faces (celebrities), global brands, etc. The way…[Read more]

Contemporary organisation invests huge resources on a regular basis on Human Resources Development (HRD) initiatives because of the age long belief that this will enhance efficiency and effectiveness. But sadly, these expectations often go unfulfilled. This study empirically tests the effect of HRD on financial performance with employee competence…[Read more]

Contemporary organisation invests huge resources on a regular basis on Human Resources Development (HRD) initiatives because of the age long belief that this will enhance efficiency and effectiveness. But sadly, these expectations often go unfulfilled. This study empirically tests the effect of HRD on financial performance with employee competence…[Read more]

The paper studies the role of first line managers as strategic leaders in Bangladesh ensuring successful implementation of efficient performance management system (PMS), in high performance work systems (HPWS). In this paper, importance of PMS in HPWS has been discussed briefly with the light of previously done scholarly works. Then the paper…[Read more]

The paper studies the role of first line managers as strategic leaders in Bangladesh ensuring successful implementation of efficient performance management system (PMS), in high performance work systems (HPWS). In this paper, importance of PMS in HPWS has been discussed briefly with the light of previously done scholarly works. Then the paper…[Read more]

One of the most challenging and complicated issues in city management in the present decade for Bangladesh is the traffic problem. It is a very common phenomenon in almost all the cities of Bangladesh. Presently, traffic congestion problem in Bangladesh are increasing at an alarming rate. The traffic problem has become to a very dangerous arena…[Read more]

One of the most challenging and complicated issues in city management in the present decade for Bangladesh is the traffic problem. It is a very common phenomenon in almost all the cities of Bangladesh. Presently, traffic congestion problem in Bangladesh are increasing at an alarming rate. The traffic problem has become to a very dangerous arena…[Read more]

This paper explores a predicted framework for global e-Learning that emphasizes the transformative interaction among the effective individuals around the regional, national and global networking indicating advancement on pedagogical models, instructional strategies, and learning technologies in the context on upcoming generations. We have to…[Read more]

This paper explores a predicted framework for global e-Learning that emphasizes the transformative interaction among the effective individuals around the regional, national and global networking indicating advancement on pedagogical models, instructional strategies, and learning technologies in the context on upcoming generations. We have to…[Read more]

The primary objective of the present study was to find out the hazardous factors and to see whether those factors are responsible for uplifting occupational stress in two industrial sectors of Bangladesh. And the secondary objective was to see how far the Bangladeshi industries implement the policies and rules set by Bangladesh Labor Code, 2006.…[Read more]