University students represent an attractive segment of customers for retail banks in many countries including Nigeria. The objective of this study is to find out the determinants of the choice of commercial banks by university students, using Michael Okpara University of Agriculture, Umudike (MOUAU). MOUAU is selected due to the plurality of its…[Read more]

This study investigates the relationship between inflation and import for the economy of Bangladesh over the sample period of 2000 to 2011. This study used different econometric techniques of measuring the long and short term relationship between variables. The Johansen Cointegration test is used to determine the existence of a long term…[Read more]

The article examines the issues and challenges faced by non-bank financial institutions in Bangladesh. At present the main concern of NBFIs of Bangladesh is collecting fund for investment at a lower cost. Due to current liquidity crisis of banks, it became difficult for them to have funds at a reasonable cost. Other issues stem from severe…[Read more]

The study was carried out on Cox’s Bazar sea beach area, the world longest sea beach and the tourist capital of Bangladesh. The purpose of the present study is to investigate the tourists’ perception towards various facilities and services at Cox’s Bazar sea beach as a tourists’ destination. The study was based on primary as well as seconda…[Read more]

Research work has been done on how to create a brand supporting behaviour but most of the time the existing insights have generally stemmed from research with management, brand practitioner’s and even consumers’ perspectives. Very little has been done to research the employees’ perception towards internal branding and to compare the view of the m…[Read more]

This paper aims at investigating the interrelation between brand image and brand loyalty in case of measuring brand equity of Islami Bank Bangladesh Ltd. Brand Image (BI) and Brand Loyalty (BL) have been considered as the most attributing features of Brand Equity. Handful of researches have resulted these two as primary factor (Latent Variable) of…[Read more]

This paper aims to examine public relation practices in Bangladesh, weighing its ethical implications from an Islamic perspective and investigates whether it comply with Islam’s ethical specifications to facilitate Muslim Marketer’s thoughts and practices. The paper uses Qur’an (Chapter 3, Verse 103) as a theoretical framework to critically evalu…[Read more]

Recently a word ‘Nation Branding’ or ‘Branding Bangladesh’ is practiced a lot. A nation brand is the total sum of all perceptions of a nation in the mind of international stakeholders which may contain some of the following elements: people, place, culture, language, history, food, fashion, famous faces (celebrities), global brands, etc. The way…[Read more]

Contemporary organisation invests huge resources on a regular basis on Human Resources Development (HRD) initiatives because of the age long belief that this will enhance efficiency and effectiveness. But sadly, these expectations often go unfulfilled. This study empirically tests the effect of HRD on financial performance with employee competence…[Read more]

The paper studies the role of first line managers as strategic leaders in Bangladesh ensuring successful implementation of efficient performance management system (PMS), in high performance work systems (HPWS). In this paper, importance of PMS in HPWS has been discussed briefly with the light of previously done scholarly works. Then the paper…[Read more]

One of the most challenging and complicated issues in city management in the present decade for Bangladesh is the traffic problem. It is a very common phenomenon in almost all the cities of Bangladesh. Presently, traffic congestion problem in Bangladesh are increasing at an alarming rate. The traffic problem has become to a very dangerous arena…[Read more]

This paper explores a predicted framework for global e-Learning that emphasizes the transformative interaction among the effective individuals around the regional, national and global networking indicating advancement on pedagogical models, instructional strategies, and learning technologies in the context on upcoming generations. We have to…[Read more]

The primary objective of the present study was to find out the hazardous factors and to see whether those factors are responsible for uplifting occupational stress in two industrial sectors of Bangladesh. And the secondary objective was to see how far the Bangladeshi industries implement the policies and rules set by Bangladesh Labor Code, 2006.…[Read more]

The objective of this research paper was to investigate the relationship between perceived Employee-Organization congruence (EOC) and Organizational Commitment (OC) in the Sri Lankan apparel sector. The present study, which was part of a comprehensive study Employee-Organization congruence (EOC) and attitudes, empirically evaluated seven perceived…[Read more]

Due to the fast growing of the pharmaceutical sector, the demand of medicine is mostly fulfilled by the local industry. In the local market, the medicines are distributed and marketed by the Medical Promotion Officers (MPOs). The main objective of the study is to find out the job satisfaction, motivation and…[Read more]

This research work has been conducted in the field of human resource management (HRM), more specifically on firm performance. The aim of the study is to show the relationship between HRM practices and firms performance of pharmaceutical industry in Bangladesh. It is assumed that HRM practices could positively influence profitability and growth and…[Read more]

The objective of this study was to investigate the role of self- esteem and optimism in job satisfaction among teachers of private universities in Bangladesh. The measuring instruments used in this study were: 1. Self-Esteem Scale (SES) (Rosenberg’s, 1965) for measuring self-esteem. 2. Life Orientation Test (LOT) (Scheier& Carver, 1985) for m…[Read more]

This paper attempts to investigate the career preference of business graduates of private universities in Bangladesh. A total number of 256 final year business students, irrespective of gender in 15 private universities located in Dhaka city have been interviewed. Majority of the respondents’ preferred field for future career development are b…[Read more]

Competitive environment among the industrial and service sector has also influenced the healthcare especially hospitals in private sector. There is a tremendous growth in private hospitals during the last three decades, due to inadequate healthcare facilities available at public hospitals to meet the near about 160 million people of Bangladesh.…[Read more]

The purpose of this paper is to evaluate whether Relationship Marketing (RM) creates competitive advantage and retains customers for businesses. In order to evaluate RM practices in Grameen Phone (GP), two hundred and sixty five respondents were surveyed. Findings show that GP has been applying RM successfully, consequently retaining customers and…[Read more]