Education
PhD, Radio-Television-Film, Critical/Cultural Studies, 2005
MA, Communication, Hunter College, City University of New York, 1992 Publications
Book
A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio (New York: Fordham University Press, 2014).
Recipient of the 2016 Broadcast Historian Award, Library of American Broadcasting Foundation
Book chapters
“When Worlds Collide: Sharing Historical Advertising Research on Tumblr.” In The Arclight Guide to Media History and the Digital Humanities, eds. Charles Acland and Eric Hoyt (REFRAME Books, University of Sussex, 2016).
“The Best Thing on TV: 1960s US Television Commercials.” In Films that Sell: Moving Pictures and Advertising, eds. Nico de Klerk, Bo Florin & Patrick Vonderau (BFI’s Cultural Histories of Cinema Series, eds. Lee Grieveson and Haidee Wasson, 2016).
“From Sponsorship to Spots: Advertising and the Development of Electronic Media.” In Media Industries: History, Theory, and Method, eds. Jennifer Holt and Alisa Perren (Oxford: Wiley-Blackwell, 2009): 69-80.
Journal Articles (Peer Reviewed)
“Inside a Broadcasting Blacklist: Kraft Television Theatre, 1951-55.” Journal of American History (forthcoming December 2018).
“Advertising, the Red Scare, and the Blacklist: BBDO, US Steel, and Theatre Guild on the Air, 1945-52.” Cinema Journal 55, no. 4 (2016): 55-83.
“The Problems with Sponsorship in Broadcasting, 1930s-50s: Perspectives from the Advertising Industry.” Historical Journal of Film, Radio and Television 31, no. 3 (Sept. 2011): 355-372.
“From Radio Ad Man to Radio Reformer: Senator William Benton’s Broadcasting Career, 1930-60.” Journal of Radio and Audio Media 16, no. 1 (2009): 17-29.
“Psychedelics and the Advertising Man: The 1960s ‘Countercultural Creative’ on Madison Avenue.” Columbia Journal of American Studies 4, no. 1 (2000): 114-127.
“Global Marketing and the New Hollywood: The Making of the ‘Always Coca-Cola’ Campaign.” Media International Australia/Culture & Policy, no. 86 (February 1998): 27-37.
“Frank and Anne Hummert’s Soap Opera Empire: ‘Reason-Why’ Advertising Strategies in Early Radio Programming.” Quarterly Review of Film and Video 16, no. 2 (1997): 113-132.
“Godfrey Flury’s Billboard Advertising Business: An Austin Ad Man in the 1910s and 1920s.” Southwestern Historical Quarterly 98, no. 4 (April 1995): 569-83.
Journal Articles (Invited)
“Teaching about Social Media Influencers: A Lesson Plan for Digital Advertising Media Literacy.” Advertising & Society Quarterly 18, no. 2 (July 2017).
“Commerce and Culture: Histories of Radio Sponsorship Yet to Be Written.” Journal of Radio & Audio Media 23, no. 2 (2016): 1-12. Projects
Madison Avenue and Television in the 1950s and 1960s. Book manuscript based on archival research into the changing role of advertising agencies in broadcasting, from program producers to time buyers and commercial producers; the shift in advertising strategy from sponsorship to interrupting commercials; and the impact of the Creative Revolution on television advertising strategies.
“The March of Time Radio Docudrama: Time Magazine, BBDO, and Radio Sponsors, 1931-39,” manuscript submitted to American Journalism. Upcoming Talks and Conferences
“Stalking the Wild Cranberry: The Making of a TV Commercial (1972).” Accepted for The Love That Speaks Its Name: Advertising Film, New York, 11 April 2018.
“The Voices of Time: Authenticity and Impersonation on The March of Time (1931-39).” Accepted for Society for Cinema and Media Studies, Toronto, March 2018. Memberships
Society for Cinema and Media Studies
International Association for Media and History
Radio Preservation Task Force
