This research work is an investigation into the reception of anti-smoking advertisements
that make use of “fear appeals”. The objective of the research is to bring audience
perceptions, interpretations and making sense processes of such advertising campaigns to
the limelight. Instead of measuring effects or effectiveness of anti-smoking mes…[Read more]

This study examined the communication avenues for combating breast cancer in Orba, a rural community of Enugu State, Nigeria. To accomplish this goal, 200 women from the community were sampled. The results revealed that 87% of the respondents were aware of media messages on breast cancer; however, 74.5% and 65% respectively, claimed that they had…[Read more]

Representation, primarily understood as ‘presence’ or ‘appearance’ with an implied
visual component, is a critical concept in the cultural milieu. Conceived as images,
performances, and imitations, representations propagate through various media:
films, television, photographs, advertisements, and other forms of popular culture.
As such, r…[Read more]

The earliest medical descriptions of anorexia occurred in 1689 with Richard
Morton’s Phthisiologia, Or, A Treatise of Consumptions, however, it took another
century for medical science to accept anorexia nervosa as a medical condition.
Later on, it was Hilde Bruch who initiated the first public discussion on anorexia
in the latter half of t…[Read more]

This study examined such issues as social media in personality development
and their influence on the development of public activism among young people.
We also estimate the efficiency that various forms of information exchange
have (shared or anonymous). The empirical base of the research includes
sociological surveys held in Kazakhstan. We…[Read more]

This chapter examines the use of vegetal analogy in late Renaissance physiology through the case of the German physician Daniel Sennert (1572–1637). It is centered on Sennert’s explanation of generation, in particular the transmission of life through the vegetative soul within the seed, as developed in his early works on medicine and alchemy, the…[Read more]