From its Delhi moorings in the late 1950’s till date, the Indian television has gone through steady
evolution marked by phases of silent or radical revolution. Born with a political agenda of national
reconstruction and turning out to be an ideological hegemony, its course has been redefined by
absorbing transnational media participation and t…[Read more]

This study discussed the differences between Chinese youth film and American teen film through the
perspective on cultural foundation. The authors argue that Confucianism was an alternative that greatly
affects the depiction of young characters and the causal relationship of morality and fate of the
characters in films. The objective of such a…[Read more]

The games that have become a staple on Facebook provide lessons on how to make websites and
Internet marketing more successful. We highlight these points that gamers have accomplished: Provide
ideological agreement, Create a community, Provide a sense of control or autonomy, Create a way for
people to communicate with each other, Recognize…[Read more]

Television is known to be a powerful provoker and circulator of meanings. The attempt in this article
is to read the discursive elements of female soap opera protagonists and find out if they are idealised
partly as religious devotees in their whole existence. Wars of production and re-enforcement of
meanings are often waged in media space.…[Read more]

The current study examines the effect of emotional contents in television advertising on the rural
women and how they understand and react towards these advertisements. The study further leads
us to the issues of cognitive behaviour of rural women after the advertisement has influenced their
emotional corridor. For this study 167 women are…[Read more]

The role of advertising as an effective vehicle of communication has long been acknowledged. It has
become the important ‘part of the cultural and economic fabric of a society and continues to be a
primary tool for marketing communication’ (Lane et. al., 2005). The current study examines the
portrayal of women in contemporary Indian mag…[Read more]

The relationship between viewer personality and reality show watching has been a point
of discussion among media researchers but has been rarely tested. The authors in the
present study explore: (i) Reality Show Watching Motives (RSWM) of viewers, (ii) further
investigates the impact of viewer personality on RSWM in a developing nation context.…[Read more]

The increasing use of the internet has brought new challenges for the public service
television system all around the world. Despite the free access to information and the use
of digital technology, the Eastern European public service television is still in a shading
cone mostly because of the small scale of their broadcasting markets. This…[Read more]

Online, no one can tell that you’re a dog. When in the third space of the internet, the body
is left behind, allowing people to explore their own identities and to engage in identity
tourism with different possible bodies. It is the representations we choose for ourselves
online that allow this exploration, the icons and avatars we create t…[Read more]

Creation and maintenance of a favourable image is an essential function of public relations
and social media is emerging as an important weapon in this image management armoury.
The social media environment provides an opportunity to reach out to a variety of public in
a more intimate and interactive way especially in the case of celebrity…[Read more]

This study grounds itself in the communication, information sharing, discussion and cocreation potential of ICTs with reference to social media-Facebook. Taking a qualitative
approach, it explores the above as building blocks of new educational paradigms of learner
autonomy; learner-centered education and co-creation of knowledge through…[Read more]

The power of social media is virtually untameable. The advent of social media has shrunk
the world to what Marshal McLuhan once termed ‘global village’. This paper has examined
into the amount of time government and private school students spent on social media
vis-à-vis on physical activities. It has attempted to answer the questions: (i) How…[Read more]

This paper is an attempt to measure the impact of social media on the vanity level of
youngsters in India. An experimental research was conducted on a controlled group of 40
participants with an average age of 23 years. Netemeyer’s vanity scale was administered
on the participants and their vanity was measured. A month later, the participants i…[Read more]

On 28 April 2012, ‘Bersih 3.0’, a rally calling for freer and fairer elections estimated that 250,
000 people gathered to support its cause. Government controlled newspapers the New
Straits Times and Utusan Malaysia accused this rally attended by 20, 000 demonstrators as a
plot to destabilise and overthrow the ruling coalition through chaos and…[Read more]

People actively participating on social networks like Facebook, Twitter and blogs are
questioning the age old logic of boundaries and space. Virtual networks like twitter have
given space which not only explores individual self but also connects to a mass phenomenon
emerging through thought leaders, celebrities or ‘trend setters’. This stu…[Read more]

Social media use is ubiquitous in the United States. Not surprisingly, an academic debate
has emerged about whether or not computer-mediated communication facilitates or hurts
interpersonal relationships. This exploratory case study adds to the conversation by
assessing how Twitter users in the Wichita, Kansas community view the impact of…[Read more]

The digital literacy and awareness are now not just bound with education. The digital expansion is now a part of social, political, cultural, economic, community, and intellectual life. The education systems at business schools need to help future managers to understand and benefit from their engagement with digital technology and digital…[Read more]

As continued production and rendering of service is enabled, in this instance, through varying product range as it pertain mobile tele-communication, MTN in Nigeria is attempting to further its CSR bid through the “Who Wants to Be a Millionaire” programme. The need to evaluate its efficacy is premised on continued programming, participation and…[Read more]

This study discusses the differences between Chinese youth film and American teen film through a perspective on cultural foundation. The author argue that Confucianism is an alternative that greatly affects the depiction of young characters and the causal relationship of morality and fate of the characters in Chinese films. In Confucian…[Read more]

In most African states, political openness and tolerance is measured by the non-existence of government censorship, and also the ability of the media to operate without fear. In agreement with the debate posited by Wasserman (2013) including other scholars suggests that the media is capable of building democratic structures as it provides a…[Read more]