This study examined the communication avenues for combating breast cancer in Orba, a rural community of Enugu State, Nigeria. To accomplish this goal, 200 women from the community were sampled. The results revealed that 87% of the respondents were aware of media messages on breast cancer; however, 74.5% and 65% respectively, claimed that they had…[Read more]

The paper looks at the phenomenon of fake news in the modern media. Attempts have been made to provide the theoretical background of the phenomenon of fabricating information and clarify the signs of false messages. The empirical review deals with the trends in spreading fake news in the media landscape. We rank fake news topics by popularity;…[Read more]

The paper tries to problematize the concept and contexts of digital anonymity by placing it along with literary modernity. The biopower that digital text generates has created and complicated an industry of data and surveillance of user profiles and throws the processes of textual subjectification to more visibility. Anonymity in print has been a…[Read more]

The argument of the paper is that media narratives serve the dual function of (de)legitimation. While manufacturing legitimizing consent for consumerism, media narratives delegitimize the old patterns of existence as well by penetrating deep in cognition and creating anomalous desires that refuse to take cultural rigidities as given. Media screens…[Read more]

The article examines the socio-demographic characteristics of Russian print media readership along with a content analysis of press publications with a view of understanding the role of media in shaping public opinion from the perspective of theory and practice of strategic communication. A timely example of a resonant social process is considered…[Read more]

Based on questionnaire responses from a purposive sample of 400 Jordanian young viewers, this study attempts to examine reality perceptions of the events portrayals on Korean TV drama among them, and to explore how they relate to this drama such as realism perceptions, utility, and identity. The results revealed that viewers’ gender has a s…[Read more]

This study sought to explore an area that is rarely investigated which is the influence of Islam on environmental news reporting in Malaysia. In this case, two methods were employed which include the quantitative content analysis on the Utusan Malaysia and Berita Harian newspapers as well as an in-depth interview with a total of 11 journalists…[Read more]

Researchers conducted a content analysis of 537 Twitter images posted by Kuwait University, King Saud University of Saudi Arabia, and United Arab Emirates University to examine how public universities in the Middle East use social media to promote their agenda. Researchers analyzed prominent topics and democracy frames featured in the Twitter…[Read more]

The third Gaza War between Israel and the Palestinian resistance erupted on the 7th of July 2014 and lasted for 51 days leaving behind thousands of victims between deceased and wounded, the majority of whom were Palestinians. The focus of this study is the coverage of the media gatekeeper for 2014 Gaza War; the Hebrew online newspaper Yedioth…[Read more]

Are degrading sexual references more prevalent than non-degrading references in music popular with adolescents? The purpose of this study was to perform a content analysis of contemporary popular music with particular attention paid to the prevalence of violent, misogynistic, profane, and/or demeaning colloquial references. Billboard magazine was…[Read more]

Corporate social responsibility (CSR) is a pillar for any organization to portray the positive reputation of the organization to the public. The image and commitment of CSR initiatives reflect the corporate brand of the organization. This study aims to have a better understanding of brand and CSR from the role of public relations practitioner…[Read more]

In an era of rapid economic transformations and attendant anxieties, the quest for sustainable development has been a major discursive engagement. This article uses three case studies to discuss how electronic media promotes the discourse of ecological entrepreneurship (EE). Three case studies are undertaken: (i) The UN’s new media engagement, (…[Read more]

The Facebook platform is ahead of other social networks in Tunisia in terms of some registered users and is characterized by extensive use, especially among young people aged 18 to 30. To better understand how these young people use this communication tool, this study proposed a reflection on social representations of friendship offline and online…[Read more]

The script of The Crucible is built on a structure of binary oppositions, particularly good vs. evil and stability vs. chaos. Revealing the structure deconstructs the binary oppositions and explains how the play challenges audiences to reconsider what they understand about good and evil in their contemporary times.

Social Media has seen significant growth in variety and number of participants throughout the years; to the extent that it became part of the household itself. The heavy and unhealthy reliance on Social Media and the Internet in its entirety amongst UAE families, however, has created a noticeable void in the lack of communication between its…[Read more]

The blogs are a fixture in today’s media industry, growing in number and influence in mass media discourse. Its technical structure provides the possibility of a complete bringing into force of the right to communicate, including the right to report and the right to receive information. The literature review investigated the blog features, the w…[Read more]

Fairness industry is a multi-billion business endorsing the notion that being ‘fair’
is beautiful and being ‘dusky’ is always risky. This article explores how the
advertising of fairness cream belittles the existence of women in India. Focusing
on the promotion of whitening brands as a case study, the authors bring out the
co…[Read more]

Content marketing on social media depends on trends in consumer behaviors.
A changing focus and emphasis on audience activities on social media are a key
optimization problem in social media marketing (SMM). A solution to this problem
lies in a field of ongoing empirical studies of posting frequency. In the review of the
literature, authors…[Read more]

The attitude of cartooning is satirical and convention to a social problem that
makes it much different from another art form. Humour is another significant
element of this art form, cartoonist by this element attempt to engage with the
ruling authority and also communicate something about society widely. Humor
along with the critical…[Read more]

Northeast part of India has always been in the news and public discourse for
ongoing conflicts and violent events occurring from time to time. In such a context,
the role media plays for resolution of such conflicts and restoration of peace
cannot be ignored. Years-long, this part of the country has been suffering due to
conflicts of various…[Read more]