Social media has altered the design of modern society. It has changed the way people lived
and worked. Though no profession or industry is left untouched by the communication
revolution stirred by social media, yet communication professionals bore maximum impact.
This paper analyzed the usage and perception of public relation (PR) professionals…[Read more]

Social media has altered the design of modern society. It has changed the way people lived
and worked. Though no profession or industry is left untouched by the communication
revolution stirred by social media, yet communication professionals bore maximum impact.
This paper analyzed the usage and perception of public relation (PR) professionals…[Read more]

This paper analyses the role of community-based media in information distribution in the
Riverside community, a cultural tourism destination in Chanthaburi, Eastern Thailand. It
has started to produce its own media, and to use social networks to promote itself to the
nation. Exploring the role of community media produced by locals will…[Read more]

Ethnicity has become a key interest of advertisers in diverse societies. Contrary to the
popular argument that ethnic identities are threatened by the intensified influence of media
and consumer culture, they have become the core sites of representation and reproduction
of ethnic identities. It is arguable that in today’s (mass) mediated s…[Read more]

Ethnicity has become a key interest of advertisers in diverse societies. Contrary to the
popular argument that ethnic identities are threatened by the intensified influence of media
and consumer culture, they have become the core sites of representation and reproduction
of ethnic identities. It is arguable that in today’s (mass) mediated s…[Read more]

Ethnicity has become a key interest of advertisers in diverse societies. Contrary to the
popular argument that ethnic identities are threatened by the intensified influence of media
and consumer culture, they have become the core sites of representation and reproduction
of ethnic identities. It is arguable that in today’s (mass) mediated s…[Read more]

This survey focuses on how the people in Sabah perceived Malaysia’s governmental public
relations practice and their perception of the government based upon it. It includes how the
different types of mass media and its content that they expose themselves to have influence
their image of the nation administration as well as its policies and i…[Read more]

This survey focuses on how the people in Sabah perceived Malaysia’s governmental public
relations practice and their perception of the government based upon it. It includes how the
different types of mass media and its content that they expose themselves to have influence
their image of the nation administration as well as its policies and i…[Read more]

The traditional lines between journalism and public relations are now intertwined and public
relations practitioners have an influential role on the content consumers see every day in
newspapers and on news broadcasts. This survey looked at video news releases and their
implications about journalists’ ethics, integrity, independence and c…[Read more]

The traditional lines between journalism and public relations are now intertwined and public
relations practitioners have an influential role on the content consumers see every day in
newspapers and on news broadcasts. This survey looked at video news releases and their
implications about journalists’ ethics, integrity, independence and c…[Read more]

Our study compared the use of fear messages on Facebook by Barack Obama and Mitt
Romney during the 2012 U.S. presidential elections. Results show that written fear messages
embedded in photographs posted on Facebook by both candidates affected the degree to
which those photographs were shared. More specifically, photographs containing…[Read more]

Our study compared the use of fear messages on Facebook by Barack Obama and Mitt
Romney during the 2012 U.S. presidential elections. Results show that written fear messages
embedded in photographs posted on Facebook by both candidates affected the degree to
which those photographs were shared. More specifically, photographs containing…[Read more]

El estudio de la participación en la producción televisiva local contempla las acciones que se efectúan como parte del proceso y los condicionamientos que inciden en la realización de la actividad. En la relación productores-audiencias se sustentan asimetrías a partir de la condición de los sujetos en la realización de la actividad. El vertica…[Read more]

India witnessed a revolution in the television communication landscape following the
shift in the economic policies in 1991. This analytical study looks into the changes and
additions in the functions performed by mass communication using television medium
before and after the implementation of liberalization policies in India. Tables…[Read more]

India witnessed a revolution in the television communication landscape following the
shift in the economic policies in 1991. This analytical study looks into the changes and
additions in the functions performed by mass communication using television medium
before and after the implementation of liberalization policies in India. Tables…[Read more]

Twitter is a useful tool for predicting election outcomes, effectively complementing traditional opinion
polling. This study undertakes a volume, sentiment and engagement analysis for predicting the
popularity of Prime Ministerial candidates on Twitter as a run-up to the Indian Elections 2014. The
results from a survey of 2,37,639 pre-poll…[Read more]

Every day media is interpreting the space with a new name, identity and representation.
The media discourse shaped in such extent that the identity of a space is deflecting from
original and existing together with new name both together as well. The constructed
identity and existing identity of the region is shaped in such an extent that the…[Read more]

Every day media is interpreting the space with a new name, identity and representation.
The media discourse shaped in such extent that the identity of a space is deflecting from
original and existing together with new name both together as well. The constructed
identity and existing identity of the region is shaped in such an extent that the…[Read more]

From its Delhi moorings in the late 1950’s till date, the Indian television has gone through steady
evolution marked by phases of silent or radical revolution. Born with a political agenda of national
reconstruction and turning out to be an ideological hegemony, its course has been redefined by
absorbing transnational media participation and t…[Read more]

From its Delhi moorings in the late 1950’s till date, the Indian television has gone through steady
evolution marked by phases of silent or radical revolution. Born with a political agenda of national
reconstruction and turning out to be an ideological hegemony, its course has been redefined by
absorbing transnational media participation and t…[Read more]