About

Avi Santo is Associate Professor and director of the Institute for the Humanities at Old Dominion University. His book, Selling the Silver Bullet: The Lone Ranger and 80 Years of Character Brand Licensing is forthcoming from University of Texas Press. His co-edited collection, Suiting Up: Cultures of Media Management, is forthcoming from NYU Press. He is the co-creator of MediaCommons, In Media Res, and Flow.tv