Content marketing on social media depends on trends in consumer behaviors.
A changing focus and emphasis on audience activities on social media are a key
optimization problem in social media marketing (SMM). A solution to this problem
lies in a field of ongoing empirical studies of posting frequency. In the review of the
literature, authors…[Read more]

The attitude of cartooning is satirical and convention to a social problem that
makes it much different from another art form. Humour is another significant
element of this art form, cartoonist by this element attempt to engage with the
ruling authority and also communicate something about society widely. Humor
along with the critical…[Read more]

Northeast part of India has always been in the news and public discourse for
ongoing conflicts and violent events occurring from time to time. In such a context,
the role media plays for resolution of such conflicts and restoration of peace
cannot be ignored. Years-long, this part of the country has been suffering due to
conflicts of various…[Read more]

The manipulation problem in the media has been still pressing. Processes and
techniques intended for making an influence on public opinion and behaviors are
in ongoing improvement, making it difficult to access an objective image of the
world. Therefore, this research aims at emphasizing the importance of speech
(language) means that form a…[Read more]

This article analyses the discussion of nationality and ethnicity on a Bhutanese
citizen journalism site which is particularly used by members of the Lhotshampa
ethnic group. Many of the citizen journalists are based outside Bhutan, either in
refugee camps in Nepal or as part of a worldwide diaspora. Writers on the site
tackle issues relating…[Read more]

This paper examines different reasons why female students at Kuwait University
use Instagram. It also explores the different gratifications that students receive
through using Instagram. The current survey targeted eight hundred and six
randomly chosen female undergraduate students. Results found that acceptance
from others, a desire to stay…[Read more]

This study investigates the use of interactive media (WhatsApp) by Bahraini
women to understand their decisions on how, why and when they use it. It
supports the use of mobile technology applications to expand efficient
communication and information among Arab women. Mobile technologies are
very accessible to Arab women these days. A sample of…[Read more]

This article contains research about the phenomenon of digital inequality among
different social groups in Russia. The short literature review, conducted in it,
concerns the factors, which have an impact on the rise and spread of digital
inequality. The types of digital inequality have been analyzed, and each of them
has the relative digital…[Read more]

This study examined the role of digital journalism on insecurity and terrorist attacks
of ISIS as reported by media outlets. This study was anchored on the framing
theory, which stipulates that the digital media as the machinery of development
communication for creating awareness of security issues. The method adopted
was content analysis,…[Read more]

The paper analyses media consumption in Russia and media business strategies.
The authors describe the media environment and identify the central trends typical
of the transition to digital communication in society. The research approach implies
evaluating the volume and distinguishing features of information consumption
using the main media…[Read more]

The unlimited freedom made social media platforms are susceptible to misuse,
misinformation, and thus, fake news. In the last few years, social media has
turned out to be a massive player in shaping public discourse in a democratic
space (Marda & Milan, 2018). Though there have been pressures from
policymakers on service/platform providers,…[Read more]

A lot of change is happening in the world of journalism with the arrival of digital
technology. The journalist in this changed scenario is expected to explore
multimedia options. There is also a paradigm shift with readers and viewers now
becoming a part of the news making process. Write-ups’, pictures, and audiovisual
content are i…[Read more]

This paper traces the portrayal of violence in cinema through the ages taking into
consideration two films from two disparate countries and cultures – the Japanese
Seven Samurai by Akira Kurosawa and its remake, the Indian blockbuster Sholay by
Ramesh Sippy which was set in two different eras. This paper critiques the
representation of…[Read more]

Spain has become the second most popular destination in the world, and the city
of Barcelona has experienced several incidents characterized by anti-tourism
sentiment. One of them was the ‘tourist go home’ movement, which attracted
interest throughout the world. In this study, quantitative and empirical approaches
were used to collect and ana…[Read more]

The Presidential Elections in the United States have always remained the focus of
attention for public and media. By playing the role of watchdog in the American
society, mass media looks keenly and deeply on the policies, personal life, and
character of Presidential Candidates during Presidential Elections of the country.
The study examines…[Read more]

This study examined users’ attitudes and opinions of using augmented reality
technology in comparison to other non-augmented reality technologies. Broadly,
there were differences between users when using different devices. These
differences help shed light onto the process of implementation of such new
technologies in various sports s…[Read more]

This paper presents the characteristics of highly cited articles (HCA) in
communication subject published from 1989 to 2018 using data from the SSCI of
Web of Science. A total of 1108 articles (2.1%) were considered as highly cited
articles (HCAs) in communication. Further, we have analyzed the year wise
distribution of articles and their…[Read more]

Globally, very distinct circumstances are faced by newspaper firms in different
countries. While newspaper firms in developed countries are facing the downtrend,
there is a sustained robust growth seen in India. This study seeks to determine if
a relationship exists between Indian newspaper firms healthy performance vis-àvis various innovation…[Read more]

Health and beauty have been proposed as mutually inclusive physical and
psychological constructs, mediated by one’s own personal emotional and spiritual
state of well-being. While it has been widely accepted that health and beauty are
interrelated in the sense that beauty reflects one’s inner health, there has been a
worrying trend in whi…[Read more]

This paper aims to provide an in-depth investigation of the role of social media
images in conveying the meaning of “power” and “empowerment” in public antiviolence campaigns that aim to empower women in the Middle East. The research
raises three qualitative questions of the way anti-violence adverts have represented
Arab women in the social…[Read more]