This paper, attempted to answer, how, in the age of totalizing mediated
communication, the role of a cultural expert (i.e. a person with knowledge and
competence for interpreting the cultural phenomena encountered by a non-reflexive
person in everyday life) is transformed. Terms ‘communicative capitalism’ and
‘digital labour’ were used in this…[Read more]

Uses and gratifications research helps in finding out how audience makes use of
mass media to gratify their needs. Media research can help both the industry and
the academia to map audience behaviour which is very much connected to various
factors such as geography, culture, education and socio-economic circumstances.
This research conducted…[Read more]

The guerrillas of the modern day marketing arena have been eyeing the innovative
strategies to promote their products. They aim to grab the maximum attention
with least amount the capital spent. This is what guerrilla marketing revolves
around. YouTube has evolved as one such platform. It is being used as a powerful
medium by the marketing…[Read more]

In the contemporary society, Facebook, WhatsApp, Twitter, and Instagram are not
merely words, but are synonymous to a person’s identity. Though the extensive use
of social media is capable of rendering a huge amount of benefits in terms of
ease of communication, lightening marketing reach and so on, the graver sides of
the same requires t…[Read more]

Literary multilingualism has been dexterously used by the Indian English writers to
reflect the cultural and behavioral style of the characters and make the setting
realistic. The paper attempts to identify and analyze the kinds of literary techniques
used in Indian English fiction and how through the use of these techniques, the
writers have…[Read more]

This study examines the significance and the favorability of brand placements in
Indian film industry (Bollywood) movies that would generate revenues and reduce
the risk of production costs for the decision makers (film production houses). A
theoretical model built on Cue utilization theory is used to assess the number of
brand placements in…[Read more]

The idea of being a pretty boy was hailed as a regional privileged male ideal in
Asia after the booming of Korean wave in late 1990s that saw Korean drama featuring
men that openly embrace both masculine and feminine traits. They were often
described as tall, possessing a slim feminine face, fashionable and romantic.
While the pretty boy image…[Read more]

This study aims at appropriating the social and print media construct and coverage
of human rights violations in the post Eelam war between Indian Tamil fishermen
and their conflict with Sri Lankan Navy in the Palk Bay. The alleged intrusion of the
Indian trawlers into the Sri Lankan water and the rebuttal by Sri Lankan Navy
leading to the…[Read more]

The potential to reach out to large mass of people in considerably shorter periods
of time, though resulted in acceleration of news production, it also paved way to
a sudden boom in circulation of fake news. The attempt made here is to understand
the various factors that influence the propagation of fake news. With the assistance
of an online…[Read more]

Fake news and its repercussions are now a global concern, especially in the wake
of the recent incidents that have shook the credibility of media, be it regional,
national or global. Media is now a web of propagandas and there are more views
then news. Three stories (Myanmar coup, Dimapur Lynching, and Grenfell Tower
fire) were taken as case…[Read more]

This study is a comparative content analysis of news content of Aljazeera English
(AJE) and BBC News on China’s national political affairs in their online news
editions from 1 January 2013 to 31 December 2014 after the assumption of power by
Chinese president Xi Jinping. The study compares the patterns of news coverage
by two international…[Read more]

Digital technology tools like any computerized system have a viral tendency and
what awaits the Indian Elections in 2019 is a Trump style sophisticated digital
computational propaganda. Such tools are emerging as threats to democracies,
especially like India, with a free media and a booming population, connecting to
the web through smart…[Read more]

The idea of this study has been emerged from the importance of school press in
enriching and enhancing the educational press, and it also contributes in detecting
talents early. The researcher has conducted this study on a random sample of 360
students from intermediate school in Kuwait. The results have revealed that the
majority of students…[Read more]

In his acceptance speech for the Republican nomination to be President of the
United States, Donald J. Trump presented the audience with a stark world of good
vs. evil, chaos vs. stability. We use Burke’s concept good terms and evil terms to
rhetorically analyze the acceptance speech. While Trump used specific references
to real events in his…[Read more]

Online communication platforms have enabled millions of users to easily
communicate with one another. WhatsApp is one of the most popular
communication platforms in the United Arab Emirates (UAE), especially among
university students. To better understand the effectiveness of WhatsApp, this
research examines the trends and impact of WhatsApp…[Read more]

Authors assume that in the post-Soviet time, political consciousness among the
Russians has significantly changed. Causes of this not only include general depoliticization in the society, but also a modified nature of the media influence.
The research purpose is to search for reasons that cause booms and falls in the
interest of the Russians in…[Read more]

A participative and representative democracy like that of India cannot deny media’s
significant role in strengthening its democratic fabric. However, while media has
offered a huge platform for creating awareness, educating and sensitising people,
the quality of knowledge disseminated, the kind of awareness created, the way of
connecting with…[Read more]

The article reveals the tendencies in language norms development. Language
transformation is a natural phenomenon, but certain permissible limits, regulating
literary and stylistic norms of publicistic language are also important. The linguistic
and stylistic features characterizing the language of modern interviews are formed
under the…[Read more]

This paper brings together the perspective of social production of space as a
‘category’ which creates the ‘inter-subjective’ world of virtual reality where
interaction is subjected to individual’s virtual ‘privacy’ and in turn shapes their
extended ‘self and identity’. This reality keeps on negotiating with the actor as an
external entity…[Read more]

The digitization of communication and the mediatization of society transform the
forms and types of relationships of parties of the communication process. Social
media as a new media environment has a great potential for managing opinions,
media consumer’s impressions and the formation of certain attitudes and
stereotypes. The question arises…[Read more]