Television is known to be a powerful provoker and circulator of meanings. The attempt in this article
is to read the discursive elements of female soap opera protagonists and find out if they are idealised
partly as religious devotees in their whole existence. Wars of production and re-enforcement of
meanings are often waged in media space.…[Read more]

The role of advertising as an effective vehicle of communication has long been acknowledged. It has
become the important ‘part of the cultural and economic fabric of a society and continues to be a
primary tool for marketing communication’ (Lane et. al., 2005). The current study examines the
portrayal of women in contemporary Indian mag…[Read more]

Online, no one can tell that you’re a dog. When in the third space of the internet, the body
is left behind, allowing people to explore their own identities and to engage in identity
tourism with different possible bodies. It is the representations we choose for ourselves
online that allow this exploration, the icons and avatars we create t…[Read more]

Creation and maintenance of a favourable image is an essential function of public relations
and social media is emerging as an important weapon in this image management armoury.
The social media environment provides an opportunity to reach out to a variety of public in
a more intimate and interactive way especially in the case of celebrity…[Read more]

This study grounds itself in the communication, information sharing, discussion and cocreation potential of ICTs with reference to social media-Facebook. Taking a qualitative
approach, it explores the above as building blocks of new educational paradigms of learner
autonomy; learner-centered education and co-creation of knowledge through…[Read more]

The power of social media is virtually untameable. The advent of social media has shrunk
the world to what Marshal McLuhan once termed ‘global village’. This paper has examined
into the amount of time government and private school students spent on social media
vis-à-vis on physical activities. It has attempted to answer the questions: (i) How…[Read more]

On 28 April 2012, ‘Bersih 3.0’, a rally calling for freer and fairer elections estimated that 250,
000 people gathered to support its cause. Government controlled newspapers the New
Straits Times and Utusan Malaysia accused this rally attended by 20, 000 demonstrators as a
plot to destabilise and overthrow the ruling coalition through chaos and…[Read more]

People actively participating on social networks like Facebook, Twitter and blogs are
questioning the age old logic of boundaries and space. Virtual networks like twitter have
given space which not only explores individual self but also connects to a mass phenomenon
emerging through thought leaders, celebrities or ‘trend setters’. This stu…[Read more]

Social media use is ubiquitous in the United States. Not surprisingly, an academic debate
has emerged about whether or not computer-mediated communication facilitates or hurts
interpersonal relationships. This exploratory case study adds to the conversation by
assessing how Twitter users in the Wichita, Kansas community view the impact of…[Read more]

The digital literacy and awareness are now not just bound with education. The digital expansion is now a part of social, political, cultural, economic, community, and intellectual life. The education systems at business schools need to help future managers to understand and benefit from their engagement with digital technology and digital…[Read more]

As continued production and rendering of service is enabled, in this instance, through varying product range as it pertain mobile tele-communication, MTN in Nigeria is attempting to further its CSR bid through the “Who Wants to Be a Millionaire” programme. The need to evaluate its efficacy is premised on continued programming, participation and…[Read more]

In most African states, political openness and tolerance is measured by the non-existence of government censorship, and also the ability of the media to operate without fear. In agreement with the debate posited by Wasserman (2013) including other scholars suggests that the media is capable of building democratic structures as it provides a…[Read more]

Social media has not only transformed an individual’s interaction pattern but has also integrated into wide range of interests and practices of online users. This social network facilitates self construction, identity performance and social integration on one hand while mediating fake relationships, unethical practices and invading privacy on t…[Read more]

VICE Media has risen from a local Canadian counterculture magazine to an international corporate giant. Bloomberg Business has valued the company at over $1 billion, while other reputable outlets have placed VICE’s worth at many times that. Remarkably, through its ascension to mainstream relevancy and despite getting into bed with some of the w…[Read more]

This paper uses the Winseck-Fuchs debate as a case study in assessing how value preferences shape definitions, predicate logic, and axiomatic reasoning, and in turn influence the analysis of institutions. The study identify and contrast the explanatory power behind different modes of institutional analysis often applied in the study of…[Read more]

Traditional and social media interplay in setting media agenda. Inter-medial agenda is still in the nascent state and is one of the most dynamic and uncontrolled phenomenon on the border between professional, staff-produced media and the mostly grassroots, user-generated content of social media. One of the crucial roles in the process of media…[Read more]

The internet as a communication platform for netizens has become the hybrid space for social mobilization to forward political agenda. A take-off from Manuel Castells’ hypotheses on power and counter-power in the network society, this paper is a reading of “Boycott SM Baguio” Facebook Group Page as a space and site for social mobilization. Using…[Read more]

Advertising is an important facet of marketing of a product or a company. The
marketers are using myriad ways to influence the consumers’ purchase behaviour.
One of the latest trends is advertising on social networking sites. This study is
an attempt to examine the beliefs, attitudes and responses towards
advertisements on social networking s…[Read more]

In contemporary era social media and mass movement are playing a crucial role
in global public sphere. Statistics shows that in the countries of Asian continent
active social media penetration is flourishing with times. The paper will attempt
to conduct an explanatory research by using analysis of Twitter Revolution (Iran),
Umbrella Revolution…[Read more]

Among the emerging economies, India is the most promising market for
Generation Y, because majority of Indian’s population belongs to this segment
(those born between 1980 and 2000). These individuals are tech-savvy and
extensively use mobile phones. This study aims to uncover the role of mobile
phone that has emerged along with the e…[Read more]