España, a finales del siglo XVIII, todavía era un imperio colonial. El comercio con las provincias de ultramar estimulaba la venida de irlandeses, prusianos, suecos, holandeses, marselleses y sobre todo ingleses, que fundaban Casas de Comercio con españoles. Pero con la aparición de Napoleón en la escena europea, Inglaterra impuso el “blo…[Read more]

This paper draws on the letters and messages and newspaper clipping held by the BBC Written Archives Centre in relation to the 1954 adaptation of Nineteen Eighty-Four as a case study for considering how we understand the historical reception of programming. This production is particularly useful in this regard because it achieved a certain…[Read more]

‘Folk horror’ has often been considered, following Mark Gatiss’ description of the genre, as centrally focused on a particular ‘obsession with the British landscape, its folklore, and superstitions’. While these elements are clearly significant, they become more problematic when opening up the genre to include texts from beyond Britain. Not only…[Read more]

La presencia de virreyes en Sicilia se originó a partir de un pacto entre los habitantes de la isla y la Corona de Aragón. Los sicilianos se comprometieron a pagar donaciones fijadas periódicamente por su Parlamento a cambio de protección contra el enemigo externo. Sicilia por sí sola no podía evitar una invasión musulmana, como la que tuvo lugar…[Read more]

Dans ce court essai, l’auteur examine l’effet d’un bâtiment emblématique sur la conduite de la personne qui y vit. Il prend comme référence la première maison que le célèbre architecte a conçue et projette son irradiation sur des expériences autobiographiques qui couvrent de multiples aspects de la vie quotidienne. Partant de l’interrelatio…[Read more]

Si a lo largo del siglo XX, el cine argentino despliega y sostiene un relato hegemónico de la maternidad según una concepción idealizada que organiza imaginarios, opera en los discursos institucionales y circula por la vida cotidiana, avanzado el nuevo milenio, una serie de ficciones y de documentales inscribe un giro en las formas de fi…[Read more]

Este artículo explora desde una perspectiva feminista las relaciones entre cine, mujeres y crítica en la Argentina. Como un aporte a la desarticulación del canon, se aborda el quehacer cinematográfico y de la crítica considerando enfoques y políticas –de género, de escritura– entre mujeres que hacen cine o escriben sobre él desde mediados de…[Read more]

Na década de 1970, as mulheres do cinema brasileiro começaram a debater, coletiva e publicamente, as desigualdades que vivenciavam, chegando a criar a Associação Brasileira das Mulheres de Cinema. Ao mesmo tempo, voltaram-se para o passado a fim de valorizar as figuras fundamentais para a compreensão d’“A mulher no cinema brasileiro: Da personag…[Read more]

Patriotism and national unity have become favorite brand positioning propositions for
advertisers in India. The paper explores the reasons behind the popularity of these patriotic
themes that also embrace notions of nationhood, communal harmony and national unity in
commercials and public service advertisements. While these patriotic themes…[Read more]

Social media has altered the design of modern society. It has changed the way people lived
and worked. Though no profession or industry is left untouched by the communication
revolution stirred by social media, yet communication professionals bore maximum impact.
This paper analyzed the usage and perception of public relation (PR) professionals…[Read more]

Ethnicity has become a key interest of advertisers in diverse societies. Contrary to the
popular argument that ethnic identities are threatened by the intensified influence of media
and consumer culture, they have become the core sites of representation and reproduction
of ethnic identities. It is arguable that in today’s (mass) mediated s…[Read more]

This survey focuses on how the people in Sabah perceived Malaysia’s governmental public
relations practice and their perception of the government based upon it. It includes how the
different types of mass media and its content that they expose themselves to have influence
their image of the nation administration as well as its policies and i…[Read more]

The traditional lines between journalism and public relations are now intertwined and public
relations practitioners have an influential role on the content consumers see every day in
newspapers and on news broadcasts. This survey looked at video news releases and their
implications about journalists’ ethics, integrity, independence and c…[Read more]

Our study compared the use of fear messages on Facebook by Barack Obama and Mitt
Romney during the 2012 U.S. presidential elections. Results show that written fear messages
embedded in photographs posted on Facebook by both candidates affected the degree to
which those photographs were shared. More specifically, photographs containing…[Read more]

India witnessed a revolution in the television communication landscape following the
shift in the economic policies in 1991. This analytical study looks into the changes and
additions in the functions performed by mass communication using television medium
before and after the implementation of liberalization policies in India. Tables…[Read more]

Every day media is interpreting the space with a new name, identity and representation.
The media discourse shaped in such extent that the identity of a space is deflecting from
original and existing together with new name both together as well. The constructed
identity and existing identity of the region is shaped in such an extent that the…[Read more]

From its Delhi moorings in the late 1950’s till date, the Indian television has gone through steady
evolution marked by phases of silent or radical revolution. Born with a political agenda of national
reconstruction and turning out to be an ideological hegemony, its course has been redefined by
absorbing transnational media participation and t…[Read more]

This study discussed the differences between Chinese youth film and American teen film through the
perspective on cultural foundation. The authors argue that Confucianism was an alternative that greatly
affects the depiction of young characters and the causal relationship of morality and fate of the
characters in films. The objective of such a…[Read more]

Television is known to be a powerful provoker and circulator of meanings. The attempt in this article
is to read the discursive elements of female soap opera protagonists and find out if they are idealised
partly as religious devotees in their whole existence. Wars of production and re-enforcement of
meanings are often waged in media space.…[Read more]

The current study examines the effect of emotional contents in television advertising on the rural
women and how they understand and react towards these advertisements. The study further leads
us to the issues of cognitive behaviour of rural women after the advertisement has influenced their
emotional corridor. For this study 167 women are…[Read more]