Two-way symmetrical communication has been described as the best practice in
modern public relations. The advent of new media, specifically social media,
provides public relations practitioners with the opportunities of engaging in
effective two-way communication with their publics because of its interaction
potentials.The aim of this paper,…[Read more]

Two-way symmetrical communication has been described as the best practice in
modern public relations. The advent of new media, specifically social media,
provides public relations practitioners with the opportunities of engaging in
effective two-way communication with their publics because of its interaction
potentials.The aim of this paper,…[Read more]

Despite the importance of football as an effective means of developing physical
activity and fitness, routine data of football-related injuries are either
inadequate or underreported, particularly in Nigeria. To develop an
understanding of the football-related injuries and determine the prospects for
prevention, logical and useful information…[Read more]

Despite the importance of football as an effective means of developing physical
activity and fitness, routine data of football-related injuries are either
inadequate or underreported, particularly in Nigeria. To develop an
understanding of the football-related injuries and determine the prospects for
prevention, logical and useful information…[Read more]

Despite the importance of football as an effective means of developing physical
activity and fitness, routine data of football-related injuries are either
inadequate or underreported, particularly in Nigeria. To develop an
understanding of the football-related injuries and determine the prospects for
prevention, logical and useful information…[Read more]

A crucial question that has arisen is whether the involvement of Web users can
be extended to the funding of news organizations aimed at their financial
independence from traditional funding practices. The evolution of multimodal
media websites, the media crisis and the growing dissatisfaction of the citizens,
create the conditions for online…[Read more]

A crucial question that has arisen is whether the involvement of Web users can
be extended to the funding of news organizations aimed at their financial
independence from traditional funding practices. The evolution of multimodal
media websites, the media crisis and the growing dissatisfaction of the citizens,
create the conditions for online…[Read more]

Governments have often sought improved ways to market their policies, which
are variedly viewed as adequate or inadequate, in a bid to get the citizens
actively engaged in the process of development. Digital media usage has
inundated the social media space with both individual and governments
presences. However, despite strong digital media…[Read more]

Governments have often sought improved ways to market their policies, which
are variedly viewed as adequate or inadequate, in a bid to get the citizens
actively engaged in the process of development. Digital media usage has
inundated the social media space with both individual and governments
presences. However, despite strong digital media…[Read more]

Governments have often sought improved ways to market their policies, which
are variedly viewed as adequate or inadequate, in a bid to get the citizens
actively engaged in the process of development. Digital media usage has
inundated the social media space with both individual and governments
presences. However, despite strong digital media…[Read more]

This study examined how Nigerian newspapers reported the herdsmen and
farmers’ conflict in Nigeria. It analyzed the contents of six newspapers to explore
the primary sources, the prominence accorded the conflict reports, and the themes
focused on their reportage. Findings show that out of the 159 stories considered
for the study, newspapers r…[Read more]

The study investigated the effects of Korean cultural products – namely drama,
popular music, and celebrity – on Malaysian metrosexuals’ attitudes to Korean
grooming products and also their consumption behaviour. In this study, we
developed a conceptual model depicting the relationships of critical variables
deduced from the Cultural Diamo…[Read more]

The study investigated the effects of Korean cultural products – namely drama,
popular music, and celebrity – on Malaysian metrosexuals’ attitudes to Korean
grooming products and also their consumption behaviour. In this study, we
developed a conceptual model depicting the relationships of critical variables
deduced from the Cultural Diamo…[Read more]

In recent years, we have witnessed an increase in the spaces for content written
by audiences in the news media and the growing integration of such material in
areas that had been reserved for news professionals until now. And, without a
doubt, political issues have been one of the ones that have generated the most
debate on the networks. And,…[Read more]

The study investigated the extent to which the media have set the
agenda for the reformation of prison, which has since August 2019 been
renamed “correctional services” in Nigeria, and the corresponding level of
awareness among media audience in South-East Nigeria. Survey and content
analysis were the research methods adopted. For the sur…[Read more]

A letter from Folengo’s pseudonym-personality, Merlin, to the printer Paganini, claiming that he does not want to relinquish his own copy for publication; a response from Paganini telling him that he got a copy of the text from Federico Gonzaga (accompanied by the letter Gonzaga sent to Paganini, 1520); a letter to the reader from Paganini, and a…[Read more]

The present paper aims to highlight the linguistic tools and techniques used
in the language of advertisements. The study becomes significant as the language used
in the advertisements is purposely and deliberately created. The deliberate use of
language makes the advertisements eye-catching and gets the attention of its viewers.
This study…[Read more]

The present paper aims to highlight the linguistic tools and techniques used
in the language of advertisements. The study becomes significant as the language used
in the advertisements is purposely and deliberately created. The deliberate use of
language makes the advertisements eye-catching and gets the attention of its viewers.
This study…[Read more]

This paper investigates the popularity of Christian videos among born-again
Christians in Enugu, Nigeria. This study is anchored on the theoretical foundations of
reception analysis. Following a qualitative research design, the research adopted a threestage research method, namely, qualitative content analysis, focus group interviews, and…[Read more]

This paper investigates the popularity of Christian videos among born-again
Christians in Enugu, Nigeria. This study is anchored on the theoretical foundations of
reception analysis. Following a qualitative research design, the research adopted a threestage research method, namely, qualitative content analysis, focus group interviews, and…[Read more]