Despite the importance of football as an effective means of developing physical
activity and fitness, routine data of football-related injuries are either
inadequate or underreported, particularly in Nigeria. To develop an
understanding of the football-related injuries and determine the prospects for
prevention, logical and useful information…[Read more]

A crucial question that has arisen is whether the involvement of Web users can
be extended to the funding of news organizations aimed at their financial
independence from traditional funding practices. The evolution of multimodal
media websites, the media crisis and the growing dissatisfaction of the citizens,
create the conditions for online…[Read more]

Governments have often sought improved ways to market their policies, which
are variedly viewed as adequate or inadequate, in a bid to get the citizens
actively engaged in the process of development. Digital media usage has
inundated the social media space with both individual and governments
presences. However, despite strong digital media…[Read more]

This study examined how Nigerian newspapers reported the herdsmen and
farmers’ conflict in Nigeria. It analyzed the contents of six newspapers to explore
the primary sources, the prominence accorded the conflict reports, and the themes
focused on their reportage. Findings show that out of the 159 stories considered
for the study, newspapers r…[Read more]

The study investigated the effects of Korean cultural products – namely drama,
popular music, and celebrity – on Malaysian metrosexuals’ attitudes to Korean
grooming products and also their consumption behaviour. In this study, we
developed a conceptual model depicting the relationships of critical variables
deduced from the Cultural Diamo…[Read more]

In recent years, we have witnessed an increase in the spaces for content written
by audiences in the news media and the growing integration of such material in
areas that had been reserved for news professionals until now. And, without a
doubt, political issues have been one of the ones that have generated the most
debate on the networks. And,…[Read more]

The study investigated the extent to which the media have set the
agenda for the reformation of prison, which has since August 2019 been
renamed “correctional services” in Nigeria, and the corresponding level of
awareness among media audience in South-East Nigeria. Survey and content
analysis were the research methods adopted. For the sur…[Read more]

The present paper aims to highlight the linguistic tools and techniques used
in the language of advertisements. The study becomes significant as the language used
in the advertisements is purposely and deliberately created. The deliberate use of
language makes the advertisements eye-catching and gets the attention of its viewers.
This study…[Read more]

This paper investigates the popularity of Christian videos among born-again
Christians in Enugu, Nigeria. This study is anchored on the theoretical foundations of
reception analysis. Following a qualitative research design, the research adopted a threestage research method, namely, qualitative content analysis, focus group interviews, and…[Read more]

The development of information and communication technologies in the formation
of a new technical and economic paradigm has changed the structure of the modern media
landscape. The article shows the change in media consumption in Kazakhstan as a result of
technological development and popularization of the Internet. The reflection of this…[Read more]

The relevance of the study of speech etiquette is stipulated by the increasing
interest of linguists to the problem of the relationship between language and
culture, the peculiarity of speech behavior, and the national-cultural specifics
of speech communication. The object of the research is the formulas of speech
etiquette of the Russian and…[Read more]

The article aims to study the problem of the peculiarities of the communicative
functions of interrogative sentences. The relevance of the problem is connected
with the rich pragmatic fullness of these linguistic units. The issue of
communicative functions of interrogative sentences was considered from the
theory of speech acts, in which they…[Read more]

The article discusses the problem of identifying a global intercultural discourse
of communication participants, characterizes its parameters, and reviews
strategies for its actualization. The purpose of the article is to build and justify
a model of this discourse. The methods used in work include discourse analysis,
modeling method…[Read more]

The article discusses the linear cohesion regularities of the blogger’s initiating
message and the respondent’s subsequent reaction, which in the process of
forming the integral text replace each other based upon the relay principle.
Special attention is paid to the cohesive frames, which are treated as the relay
structures, revealing the sta…[Read more]

The relevance of the study is based on the fact that in sociology, the phenomenon
of mass media is included in the object-subject field of several industries:
sociology of mass media, sociology of the media means, sociology of journalism,
sociology of the Internet, and sociology of online media. The novelty of the work
is determined by the…[Read more]

The relevance of the study is determined by the question as to in which version
the environmental consciousness of a person should be considered. The novelty
of the study is determined by the possibility of not only forming ecological
awareness but also imparting environmental education in their professional
and everyday living environments.…[Read more]

The article aims to study the structure of the literary problem in the formation of
the local text substrate. The study uses the methodology of studying the language
when it changes in time and space. The article explains the basics of the
methodological support of the translation complex and the structure of its
application in private studies…[Read more]

This paper examines the framing of Kashmir conflict in the editorials of three
PakistaniEnglish newspapers, The Nation, The Nation, and Dawn during dictatorial
(Musharraf regime, 2005-2007) and the democratic regime (Zardari regime (2008-
2010). It argues that in case of conflict press conforms to the government policies,
change in governments…[Read more]

This experiment was designed to explore people’s critical, differentiating capacity between actual news and content that looks like news. Four groups of post-millennials read four versions of a news story. While the first condition included a real news story derived from a mainstream medium, the other three conditions tested three attributes of f…[Read more]

Unfortunately, tragedies occur all around the world every day. It is perceived by many as particularly devastating when children are the victims of the tragedy. When these events do occur, the media is likely to cover them in part due to the innocence and vulnerability of the victims. In reading media accounts of tragedies involving children, we…[Read more]