This paper aims at investigating the interrelation between brand image and brand loyalty in case of measuring brand equity of Islami Bank Bangladesh Ltd. Brand Image (BI) and Brand Loyalty (BL) have been considered as the most attributing features of Brand Equity. Handful of researches have resulted these two as primary factor (Latent Variable) of…[Read more]

This paper aims to examine public relation practices in Bangladesh, weighing its ethical implications from an Islamic perspective and investigates whether it comply with Islam’s ethical specifications to facilitate Muslim Marketer’s thoughts and practices. The paper uses Qur’an (Chapter 3, Verse 103) as a theoretical framework to critically evalu…[Read more]

Recently a word ‘Nation Branding’ or ‘Branding Bangladesh’ is practiced a lot. A nation brand is the total sum of all perceptions of a nation in the mind of international stakeholders which may contain some of the following elements: people, place, culture, language, history, food, fashion, famous faces (celebrities), global brands, etc. The way…[Read more]

Contemporary organisation invests huge resources on a regular basis on Human Resources Development (HRD) initiatives because of the age long belief that this will enhance efficiency and effectiveness. But sadly, these expectations often go unfulfilled. This study empirically tests the effect of HRD on financial performance with employee competence…[Read more]

The paper studies the role of first line managers as strategic leaders in Bangladesh ensuring successful implementation of efficient performance management system (PMS), in high performance work systems (HPWS). In this paper, importance of PMS in HPWS has been discussed briefly with the light of previously done scholarly works. Then the paper…[Read more]

This paper explores a predicted framework for global e-Learning that emphasizes the transformative interaction among the effective individuals around the regional, national and global networking indicating advancement on pedagogical models, instructional strategies, and learning technologies in the context on upcoming generations. We have to…[Read more]

The primary objective of the present study was to find out the hazardous factors and to see whether those factors are responsible for uplifting occupational stress in two industrial sectors of Bangladesh. And the secondary objective was to see how far the Bangladeshi industries implement the policies and rules set by Bangladesh Labor Code, 2006.…[Read more]

The objective of this research paper was to investigate the relationship between perceived Employee-Organization congruence (EOC) and Organizational Commitment (OC) in the Sri Lankan apparel sector. The present study, which was part of a comprehensive study Employee-Organization congruence (EOC) and attitudes, empirically evaluated seven perceived…[Read more]

Due to the fast growing of the pharmaceutical sector, the demand of medicine is mostly fulfilled by the local industry. In the local market, the medicines are distributed and marketed by the Medical Promotion Officers (MPOs). The main objective of the study is to find out the job satisfaction, motivation and…[Read more]

This research work has been conducted in the field of human resource management (HRM), more specifically on firm performance. The aim of the study is to show the relationship between HRM practices and firms performance of pharmaceutical industry in Bangladesh. It is assumed that HRM practices could positively influence profitability and growth and…[Read more]

The objective of this study was to investigate the role of self- esteem and optimism in job satisfaction among teachers of private universities in Bangladesh. The measuring instruments used in this study were: 1. Self-Esteem Scale (SES) (Rosenberg’s, 1965) for measuring self-esteem. 2. Life Orientation Test (LOT) (Scheier& Carver, 1985) for m…[Read more]

This paper aims to see the levels of empowerment exist in the private hospital in Dhaka city, considering the case of doctors and nurses. A small sample of 40 respondents from the two private hospitals was chosen randomly. The theories of empowerment are discussed and the results are analyzed in respect to the theories which shows that doctors are…[Read more]

As we begin to see the discussion of open publishing, open textbooks, and open educational resources break open on campus, it’s important that those of us who want to participate in open access are up to date on all of the resources, venues, and opportunities for publishing or otherwise disseminating our work. This workshop will re-familiarize p…[Read more]

As we begin to see the discussion of open publishing, open textbooks, and open educational resources break open on campus, it’s important that those of us who want to participate in open access are up to date on all of the resources, venues, and opportunities for publishing or otherwise disseminating our work. This workshop will re-familiarize p…[Read more]

This study examines factors influencing the decision of an academic major and/or minor by undergraduate students at a private university location in Central Texas. A total of 386 students taking courses in the university’s College of Business were surveyed. Participants were asked to provide the top five factors influencing their choice in an a…[Read more]

An autoethnographic account of negotiating disability and disclosure intersectionally in graduate school by four disabled graduate students.

Course Description:

In a rapidly changing digital era, the need for information professionals to keep up-to-date
with the requirements and expectations around the development of digital
collections is imperative. The course serves as an introduction and overview to the
research, development, application and practice of creating and…[Read more]

Publishing a journal is about more than simply putting ink to paper (or pixels to screen). It is a collaboration between you and your readers. Two critical aspects of this relationship are, first, making your journal visible to your prospective audience. By putting your content online and making it freely available through open access, you can be…[Read more]

This syllabus for a very standard course (lit survey of British literature from the Romantic period to the present) is unusual only because its assigned texts are all available open-access. I worked with one of the reference librarians and a work-study student at Lesley’s Sherrill Library to get academically sound editions that were also open…[Read more]

Reading is a complex and difficult skill. The main difficulty beginning readers face is learning which letters represent which sounds—and then getting used to those patterns by reading them, again and again, in different combinations and contexts. It takes practice to learn how to read. Research also shows that the easier reading is, the more l…[Read more]