This study critically examines television commercials advertising AXE, a male body spray. Using the framework of male gaze, originally coined by Laura Mulvey, which manipulates the viewer’s (and camera’s) perspective, this analysis uncovers the ubiquitous myth that exposes such instinctual voyeuristic pleasures. This psychoanalytic inv…[Read more]

Hindi cinema has always been a better citation for Indian culture. Now it is an
accepted proof for the changing scenarios of modern India. The cinema has shaped
and portrayed Indian culture to the extent that the sixth art forms could ever
achieve. Hindi cinema has a great influence on common man who sees the different
symbols of daily life…[Read more]

The purpose of this article was to examine the perception of the audience regarding
the portrayal of women in Indian TV advertisements and the perception difference
among them on the basis of their gender. 125 young adults comprising of 63 males
and 62 females were selected randomly as the sample for the study. Primary data
was collected…[Read more]

Sexual harassment is a recurrent issue in any modern society. The increasing
cases of sexual harassment against women have become a menace in Nigeria.
This study sought to determine the potential place of Yoruba as a form of localized
communication in promoting psychological support on issues of sexual harassment
against women. The study…[Read more]

The #MeToo and #TimesUp movements are sexual misconduct survivor movements,
interrogating in particular the entertainment and media industries. These
movements aim to dismantle power structures in these industries by raising-up
systemically silenced voices of victims (survivors) of sexual misconduct. I analyze
comedian Louis CK’s apology for…[Read more]

Hindi cinema has been the most celebrated form of entertainment source around the world and since time immemorial. Behind the lyrics of pseudo romantic songs, dialogues, scenes of love and affection display, courtship, and so on, sexual harassment has been seen spreading it’s sickening aura to create some of the meanest examples in Hindi cinema. S…[Read more]

Based on questionnaire responses from a purposive sample of 400 Jordanian young viewers, this study attempts to examine reality perceptions of the events portrayals on Korean TV drama among them, and to explore how they relate to this drama such as realism perceptions, utility, and identity. The results revealed that viewers’ gender has a s…[Read more]

Are degrading sexual references more prevalent than non-degrading references in music popular with adolescents? The purpose of this study was to perform a content analysis of contemporary popular music with particular attention paid to the prevalence of violent, misogynistic, profane, and/or demeaning colloquial references. Billboard magazine was…[Read more]

The study examines the discourse of ISIS propaganda during its rise and dispersion
periods, to conclude its ability to convince, when it is devoid of power, compared
with its speech that was at the rising of the organization. The study’s methodology
based mainly on Teun A. van Dijk’s and Norman Fairclough’s approaches to Criti…[Read more]

This paper examines the social construction of gender by Gulzar in the film
Aandhi and maps it with the cultural and socio-political changes that took place
in the country during that era. Aandhi1
is the first Hindi film that narrates the
dilemma of a modern woman politician – a space largely occupied by men.
Gulzar went against the norms o…[Read more]

Cinema for social change is not a new approach. Odia cinema, earlier known as
Oriya cinema, has been intrinsically connected to the essence of Odia language
and culture in the Indian state of Odisha. Since the inception of Odia cinema, it
has been endeavoring to send social messages by employing visual
communication for social change and…[Read more]

This paper traces the portrayal of violence in cinema through the ages taking into
consideration two films from two disparate countries and cultures – the Japanese
Seven Samurai by Akira Kurosawa and its remake, the Indian blockbuster Sholay by
Ramesh Sippy which was set in two different eras. This paper critiques the
representation of…[Read more]

This discussion paper argues for the need of a new theory, moving away from the
binary applications of public interest or Pigouvian theory and public choice theory.
The growth of media is outlined, and the complexity of the Indian mediascape is
presented as part of the discussion. The cross-media ownership patterns, political
ownership or…[Read more]

Cinema audiences’ behavior interests both industry professionals and academics.
Cinema-going is still indisputably popular form of entertainment in Malaysia. This
study discusses cinema-going in the era of omnipresent screens. It aims to verify
Malaysians’ cinema going behaviors and the sustainability factors contributing to
the Malaysian fil…[Read more]

In the article the associative semantic series of Russian and German
linguocultures as native, grown and living on the territory of relevant countries
(Russia and Germany) are analyzed in juxtaposition with the associative
dictionary of Russian representatives who emigrated to Germany from Russia
at the end of 20th century (1980-2000). This…[Read more]

The study discusses the role of dialogue communication in the interaction of
the state, business, and civil society. The results are aimed at creating favorable
conditions for the development of a business climate not only for a single
region but also for the entire Russian economy. The study uses methods of
system analysis, a sociological…[Read more]

The visionary Satyajit Ray (1921-1992) is India’s most famous director. His visual
style fused the aesthetics of European realism with evocative symbolic realism,
which he based on classic Indian iconography, the aesthetic and narrative
principles of rasa, the energies of shakti and shakta, the principles of dharma,
and the practice of d…[Read more]

The industry of public relations (PR) within the United Arab Emirates (UAE) is
lagging corresponding to the advancements which are happening in the external
world. In this context, social media has been regarded to be the primary catalyst
in terms of pushing the PR industry of the UAE to cope with the continuous
alterations of the external…[Read more]

The relevance of the study of speech etiquette is stipulated by the increasing
interest of linguists to the problem of the relationship between language and
culture, the peculiarity of speech behavior, and the national-cultural specifics
of speech communication. The object of the research is the formulas of speech
etiquette of the Russian and…[Read more]

The relevance of the study is determined by the question as to in which version
the environmental consciousness of a person should be considered. The novelty
of the study is determined by the possibility of not only forming ecological
awareness but also imparting environmental education in their professional
and everyday living environments.…[Read more]